Visa Canada Adds to Roster of Online Financial Literacy Games with Launch of Peter Pig's Money Counter

Visa Canada Adds to Roster of Online Financial Literacy Games with Launch of 
Peter Pig's Money Counter 
Game release coincides with Financial Literacy Month and Credit Education Week 
Canada, reinforcing Visa's commitment to improving financial literacy 
TORONTO, Nov. 1, 2012 /CNW/ - In recognition of Financial Literacy Month in 
Canada, Visa Canada today launched Peter Pig's Money Counter, an online 
educational game designed to teach children aged 4-7 the value of money. 
Available for free on Visa's financial literacy Web site, Practical Money 
Skills, the game encourages players to grow their bank account by completing 
counting and sorting challenges. 
"Peter Pig's Money Counter is another example of using teachable moments to 
help young Canadians learn about the value of money in a fun and interactive 
way," said Melissa Cassar, Head of Corporate and Public Affairs at Visa 
Canada. "It is the latest in a series of interactive, online games we have 
launched in Canada with a view to engaging Canada's youth and providing them 
with the basics of financial management." 
Visa is launching the game in support of Canada's Financial Literacy Month 
(FLM), which takes place in November each year. As part of FLM, Visa is 
extending its sponsorship of Credit Education Week Canada (CEWC) for a sixth 
consecutive year, which again includes support for a student essay writing 
contest. 
"We're proud to be sponsoring Credit Education Week again this year," said 
Cassar. "This annual event provides the type of practical advice and tools 
that Canadians of all ages need to become financially empowered. It's a 
natural fit for Visa, which has a global commitment to promoting financial 
literacy education." 
This year's CEWC theme - money resolutions - was conceived to help Canadians 
set practical financial goals and establish positive budgeting habits that 
will strengthen the country's collective financial well-being. CEWC, taking 
place November 12-16 in cities across the country, is open to the public, and 
brings together financial experts ranging from consumer advocacy groups to 
members of government in a series of workshops throughout the week. Topics 
include: banking; financial resources for immigrants; budgeting and parenting; 
budgeting on a pension; fraud prevention; and tips for safely navigating 
social media. 
"Visa's ongoing sponsorship reaffirms its commitment to helping Canadians take 
control of their finances, and to ultimately achieving financial 
peace-of-mind," said Laurie Campbell, CEO of Credit Canada Debt Solutions. "We 
are pleased that Visa is again supporting the student essay writing contest, 
which never fails to generate fresh insights into personal finance." 
As part of its ongoing mandate to promote financial literacy in Canada, Visa 
Canada developed and maintains Practical Money Skills, a site that provides 
consumers, parents, educators and students access to free educational 
resources, including cost calculators, budget templates, games, quizzes, and 
more. Practical Money Skills materials are also available online in English, 
French, Spanish, Arabic, Punjabi and Chinese. Additionally, Visa Canada has 
worked with teachers to develop Choices & Decisions, a program available in 
both English and French that provides practical, ready-to-use, lesson plans 
for use in Canadian classrooms. 
About Visa
Visa is a global payments technology company that connects consumers, 
businesses, financial institutions and governments in more than 200 countries 
and territories to fast, secure and reliable digital currency. Underpinning 
digital currency is one of the world's most advanced processing 
networks—VisaNet—that is capable of handling more than 20,000 transaction 
messages a second, with fraud protection for consumers and guaranteed payment 
for merchants. Visa is not a bank and does not issue cards, extend credit or 
set rates and fees for consumers. Visa's innovations, however, enable its 
financial institution customers to offer consumers more choices: pay now with 
debit, ahead of time with prepaid or later with credit products. For more 
information, visit www.corporate.visa.com. 
Media contact: 
Carla Hindman Visa Canada chindman@visa.com 416-860-8869 
Image with caption: "Visa Canada Adds to Roster of Online Financial Literacy 
Games with Launch of Peter Pig's Money Counter (CNW Group/VISA Canada 
Corporation)". Image available at:  
http://photos.newswire.ca/images/download/20121101_C3578_PHOTO_EN_19901.jpg 
SOURCE: VISA Canada Corporation 
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CO: VISA Canada Corporation
ST: Ontario
NI: ECOM NP  
-0- Nov/01/2012 10:00 GMT