Cracker Barrel Gives Back to Veterans with Patriotic Versions of Rockers, Peg Games, Candies, Tumblers and CDs

  Cracker Barrel Gives Back to Veterans with Patriotic Versions of Rockers,
  Peg Games, Candies, Tumblers and CDs

   Donation to Wounded Warrior Project^® for Each Special Veterans Day Item

Business Wire

LEBANON, Tenn. -- November 01, 2012

Cracker Barrel Old Country Store^® salutes veterans of the United States
military, many of whom are guests and employees, with a special month-long
celebration of Veterans Day in addition to year round efforts. From November 1
through November 30, 2012, Cracker Barrel will donate 10% of the retail sales
price of special patriotic items, up to $25,000 to Wounded Warrior Project^®
(WWP). The items include Cracker Barrel’s signature Peg Game in red, white and
blue; a Patriotic Jelly Belly^® 10 Flavor Gift Box; and an American flag
Tervis^® Tumbler. All of the items are available online at
and at all Cracker Barrel^® locations.

Cracker Barrel has a tradition of supporting organizations that provide for
the needs of our service men and women and veterans. Wounded Warrior Project
is a nonprofit organization that assists injured service members and their
families with programs and services designed to nurture the mind and body, and
encourage economic empowerment. Cracker Barrel has assisted WWP since 2006
through various promotions.

“Last year was the first time we modified our signature Peg Game because it
was a special way for us to show our support of the military,” said Cracker
Barrel President and CEO Sandy Cochran. “The idea really resonated with our
guests, so we expanded the offer with additional special products that we hope
will have wide appeal and provide worthwhile support for those who have served
our country.” In addition, Cracker Barrel created an informational flyer, “Why
do we celebrate Veterans Day?” that is available at no charge in all of their
stores and to download at

About Cracker Barrel

Cracker Barrel Old Country Store provides a friendly home-away-from-home in
its old country stores and restaurants. Guests are cared for like family while
relaxing and enjoying real home-style food and shopping that’s surprisingly
unique, genuinely fun and reminiscent of America’s country heritage…all at a
fair price. The restaurant serves up delicious, home-style country food such
as meatloaf and homemade chicken n’ dumplins as well as its made from scratch
biscuits using an old family recipe. The authentic old country retail store is
fun to shop and offers unique gifts and self-indulgences.

Cracker Barrel Old Country Store, Inc.(Nasdaq: CBRL) was established in 1969
in Lebanon, Tenn.and operates620 company-owned locations in42 states. Every
Cracker Barrel unit is open seven days a week with hours Sunday through
Thursday, 6 a.m. – 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more
information, visit

About Wounded Warrior Project

The mission of Wounded Warrior Project® (WWP) is to honor and empower Wounded
Warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid
for the needs of injured service members, to help injured servicemen and women
aid and assist each other, and to provide unique, direct programs and services
to meet their needs. WWP is a national, nonpartisan organization headquartered
in Jacksonville, FL. To get involved and learn more, visit



Cracker Barrel Old Country Store, Inc.
Jeanne Ludington, 615-443-9115
Wounded Warrior Project
Leslie Coleman, 904-405-1433
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