Activision to Sell Limited Edition Dog Tags to Benefit the Call of Duty Endowment

   Activision to Sell Limited Edition Dog Tags to Benefit the Call of Duty

'Get Tagged' and Help Raise Funds for Veterans' Employment Organizations

PR Newswire

SANTA MONICA, Calif., Nov. 1, 2012

SANTA MONICA, Calif., Nov. 1, 2012 /PRNewswire/ --It's time to get tagged!
Activision Publishing, Inc. today announced the sale of limited edition dog
tags that will benefit the Call of Duty Endowment, a non-profit that helps
veterans find jobs by assisting organizations that provide job placement and
trainingservices for veterans.

The dog tags, which have a suggested retail price of $4.99, will be available
starting November 1, 2012 throughout the holiday season in more than 12,000
stores across the country including GameStop, Walmart, Toys R Us, Best Buy and
Target. Customers will find the dog tags in dedicated Call of Duty® sections
and counter displays. Activision will be donating proceeds from the sales of
the dog tags to the Call of Duty Endowment.

Chief Executive Officer of Activision Blizzard (Nasdaq: ATVI) and Founder and
Co-Chairman of the Call of Duty Endowment, said, "Supporting our veterans as
they re-enter the workforce is one of the most important priorities we have as
citizens. Our youngest veterans — those 18 - 24 years old— currently face an
unemployment rate that is almost twice the national average of their
non-veteran peer group, and this is unacceptable. With the sale of our
limited edition Call of Duty Endowment dog tags, we are urging Americans to
join us in the support of our heroes as they attempt to re-join the

About Activision Publishing:
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,
Denmark, the Netherlands, Australia, South Korea, mainland China and the
region of Taiwan. More information about Activision and its products can be
found on the company's website,

About the Call of Duty Endowment:
The Call of Duty Endowment is a non-profit, public benefit corporation
conceived by Bobby Kotick, CEO of Activision Blizzard. The organization seeks
to help organizations that provide job placement and training services for
veterans. For more information about the Call of Duty Endowment, please visit

ACTIVISION and CALL OF DUTY are registered trademarks of Activision
Publishing, Inc. All other trademarks and trade names are the properties of
their respective owners.

SOURCE Activision Publishing, Inc.

Contact: Maryanne Lataif, SVP, Corporate Communications, +1-310-255-2704,
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