American Express Launches Card Sync Technology with Xbox – Connects Interactive Entertainment to Offline Commerce and Value

  American Express Launches Card Sync Technology with Xbox – Connects
  Interactive Entertainment to Offline Commerce and Value

American Express Technology Brings Card-Linked Content, Offers and Experiences
                           to Xbox LIVE and Halo 4

 US and UK Xbox LIVE Members Can Now Earn Real-World Benefits for Online Play

Business Wire

NEW YORK -- November 01, 2012

American Express today takes its unique Card Sync technology to the premier
online entertainment service from Microsoft – Xbox LIVE – and to the highly
anticipated game “Halo 4”. The move connects interactive entertainment with
offline benefits and enables American Express^®’ US and UK Cardmembers to
unlock content, offers and experiences by syncing their eligible Cards with
Xbox LIVE at www.amexbox.com in the US or www.amexbox.co.uk in the UK.

Cardmembers can access the American Express presence on the Xbox 360^®
dashboard and, once synced, load couponless offers directly to their American
Express Cards from US merchants like AMC Theatres^® and PacSun^®; and UK
merchants like Carphone Warehouse, Cineworld Cinemas, Dixons Travel and
TOPMAN. Then, when Cardmembers use their synced Card for qualifying purchases
at those merchants, the savings are delivered via an American Express
statement credit. In addition, Cardmembers who sync their eligible Card with
Xbox LIVE can load an American Express statement credit for $10 in the US or
£10 in the UK.

American Express is also leveraging its unique Card Sync technology to connect
in-game behavior with real-world value. Cardmembers who sync their Cards with
Xbox LIVE and play the upcoming “Halo 4” will be able to unlock special offers
and experiences by reaching specified in-game achievements. These include: a
special offer at Best Buy^® for US Cardmembers and Currys PC World in the UK;
statement credits worth $25 or £25; plus the opportunity to win a coveted trip
to E3 2013, the leading computer and video game event in the world.

"In driving innovation, we start with the most relevant platforms for our
Cardmembers and work to develop powerful user experiences that can be created
by our technology and closed-loop business model in a way that's unique and
unparalleled," says Leslie Berland, Senior Vice President of Digital
Partnerships and Development for American Express. "And Xbox is the perfect
partner to do just that - bringing a new level of value and engagement for
Cardmembers that is meaningful to our merchant partners and a significant
development in interactive entertainment."

Today’s development marks the first time American Express will connect
merchants and Cardmembers via its Sync platform in the interactive
entertainment and gaming space. This innovation is facilitated by American
Express' Card Sync platform and Smart Offer APIs, which rely on the company’s
closed loop network to enable seamless and sophisticated digital experiences
for both Cardmembers and merchants. “The development provides merchants a
platform for reaching a highly engaged and savvy audience with relevant offers
and experiences,” added Berland.

"With movies, TV, music and games, Xbox is the entertainment hub for more than
40 million active consumers," said Ross Honey, General Manager of Xbox LIVE
Entertainment and Advertising. "And now with the integration of American
Express' Card Sync technology into our platform, we are able to introduce an
entirely new layer of value for our members."

Sync.Unlock.Score

Cardmembers can sync their Card to their Xbox LIVE Gamertag on their Xbox 360
console by taking the following steps (How-to: Amex Sync with Xbox US video:
http://youtu.be/QmbFBN-irdQ; How to: Amex Sync with Xbox UK video:
http://youtu.be/jh41zmAYEFY):

  *Visit www.amexbox.com (www.amexbox.co.uk for UK Cardmembers) and enter
    Card information to register.
  *Cardmembers will receive an Access Code in real-time.
  *Cardmembers then need to enter this Access Code in the American Express
    digital experience tile, which can be found in the Game Marketplace in the
    Games section of the Xbox 360 dashboard.
  *Cardmembers then opt-in to securely share their Xbox LIVE Gamertag if they
    haven’t already and enter the Access Code to complete the sync.
  *Cardmembers will then be directed to the offer dashboard where they can
    unlock content, offers and more.

Cardmembers can unlock special offers just by syncing with Xbox, including:

US

  *AMC Theatres^® – Spend $10, Get $5
  *PacSun^® – Spend $50, Get $25
  *$10 statement credit from American Express

UK

  *Carphone Warehouse – Spend £50, Get £25
  *Cineworld Cinemas – Spend £10, Get £10
  *Dixons Travel – Spend £50, Get £25
  *TOPMAN – Spend £50, Get £25
  *£10 statement credit from American Express

Cardmembers can unlock additional in-game offers and experiences by completing
the following “Halo 4” achievements:

  *“Operation Completion” Complete a Spartan Ops Mission on any difficulty

       *Reward: US Cardmembers unlock a Best Buy^®offer (Spend $100, Get $50)
       *Reward: UK Cardmembers unlock a Currys PC World offer (Spend £50, Get
         £25)

  *“Wake Up John” Complete the campaign on normal or harder

       *Reward: US Cardmembers unlock a $25 statement credit
       *Reward: UK Cardmembers unlock a £25 statement credit

  *“Lone Wolf Legend” Be one of the first 25 people in the US or one of the
    first 5 people in the UK to complete the campaign solo on Legendary
    Difficulty

       *Reward: Unlock a coveted trip to attend E3 2013, the annual event
         that showcases the latest in video games and interactive
         entertainment – including travel, accommodation and event access

Corporate and prepaid cards are not eligible for syncing or the offers. For
full program terms, offer terms and contest rules, visit: www.amexbox.com in
the US or www.amexbox.co.uk in the UK.

About American Express

American Express is a global services company, providing customers with access
to products, insights and experiences that enrich lives and help build
business success. Learn more at americanexpress.com and connect with us on
facebook.com/americanexpress,foursquare.com/americanexpress,
twitter.com/americanexpress, and youtube.com/americanexpress.

Contact:

American Express
Brad Minor, 347-205-0259
bradley.r.minor@aexp.com
 
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