The Principal Makes Next Dentist Visit Mobile Friendly

  The Principal Makes Next Dentist Visit Mobile Friendly

               Added features available on Principal Mobile app

Business Wire

DES MOINES, Iowa -- November 01, 2012

With the enhanced mobile application from the Principal Financial Group^®,
dental insurance members will no longer need a dental ID card in their wallet.
Employees who participate in dental coverage offered through The Principal^®,
can now access all of the information on their current card and more on their
mobile device. The Principal Mobile^SM app is free, secure and easy to use.

“We want to make it faster and easier for our customers to access important
information on the go,” said Theresa McConeghey, assistant vice president of
dental insurance for The Principal. “Individuals who have primarily used the
app to access retirement plan information can now view dental insurance
benefits and tools in the same place.”

Dental coverage members can email or fax their ID card directly to their
dentist or pull it up themselves to view coverage information. Members can
easily look up a network dentist in their local area, complete with a map and
driving directions, through the network dentist directory feature. Dental
benefits and processed claims area also available for view through the app.

Principal Mobile can be downloaded from the Apple^® App Store^SM or Google
Play^® today^1

  *Download Principal Mobile via the Apple App Store
  *Download Principal Mobile via Google Play

Members who have already downloaded the Principal app will receive an
automatic notification to update to the newest version.

The Principal mobile application was first released in July 2011 to allow
retirement plan participants to track savings progress and view account
information. For more information on the initial launch of the app, visit:

“We will continue to simplify the member experience by regularly updating the
available features to make it easier to access group benefits and plan for
retirement,” noted McConeghey.

For more news and insights from The Principal, connect with us on Twitter at

About the Principal Financial Group

The Principal Financial Group^® (The Principal^®)^2 is a global investment
management leader offering retirement services, insurance solutions and asset
management. The Principal offers businesses, individuals and institutional
clients a wide range of financial products and services, including retirement,
asset management and insurance through its diverse family of financial
services companies. Founded in 1879 and a member of the FORTUNE 500^®, the
Principal Financial Group has $392.2 billion in assets under management^3 and
serves some 18.3 million customers worldwide from offices in Asia, Australia,
Europe, Latin America and the United States. Principal Financial Group, Inc.
is traded on the New York Stock Exchange under the ticker symbol PFG. For more
information, visit

Insurance products provided by Principal Life Insurance Company, a member of
the Principal Financial Group^®, Des Moines, IA 50392.

^1 The Principal Mobile App is available on BlackBerry® for retirement plan
information only.
^2 “The Principal Financial Group” and “The Principal” are registered service
marks of Principal Financial Services, Inc., a member of the Principal
Financial Group.
^3 As of September 30, 2012.


Principal Financial Group
Sonja Sorrel, 515-362-2431
Lauren Mease, 515-247-0651
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