Anheuser-Busch Announces AKQA As Digital Agency Of Record For Budweiser, Bud
Light And Stella Artois
ST. LOUIS, Nov. 1, 2012
ST. LOUIS, Nov. 1, 2012 /PRNewswire/ -- Anheuser-Busch today announced AKQA as
the lead digital agency for its Budweiser, Bud Light and Stella Artois brand
Effectively immediately, AKQA will assume responsibility for creating digital
extensions for each brand's marketing campaigns, including online and mobile
programs, content creation, identifying new partnership opportunities and app
development. In its new role, AKQA will work in tandem with each brand's
marketing agencies of record, Budweiser's Anomaly, Bud Light's Translation and
Stella Artois' Mother.
"The importance of being able to connect with consumers digitally is at an
all-time high, and AKQA has demonstrated they have the expertise and strategic
insight needed to elevate our digital efforts to a new level," said Paul
Chibe, Anheuser-Busch's vice president of U.S. marketing. "Our traditional
marketing remains second-to-none, and our partnership with AKQA will ensure we
have the world-class digital marketing to match."
"We are excited about our partnership with Anheuser-Busch to invent the future
of brand and customer connections," said Tom Bedecarre, Chairman of AKQA.
"Fueled with imagination and innovation, we look forward to collaborating with
Anheuser-Busch to contribute inspirational work."
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a
47.7 percent share of U.S. beer sales to retailers. The company brews
Budweiser and Bud Light, two of the world's largest-selling beers.
Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading
aluminum recycler for more than 30 years. The company is a wholly-owned
subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues
to operate under the Anheuser-Busch name and logo. For more information,
AKQA is an ideas and innovation company. We collaborate with forward-thinking
companies to create the future.www.akqa.com.
Anheuser-Busch: Phillip Cleveland
314.577.9637 / firstname.lastname@example.org
AKQA: Katy Zack
415.645.9400 / email@example.com
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