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Duane Reade Set to Release New Happy & Healthy 'Storezine' Holiday Edition 2012: Available in Stores from November 4th until

  Duane Reade Set to Release New Happy & Healthy 'Storezine' Holiday Edition
    2012: Available in Stores from November 4th until December 31st, 2012

New York City's Largest Drugstore Chain Will Unveil Hundreds of New Products,
Exclusives and Healthy Living Tips

PR Newswire

NEW YORK, Nov. 1, 2012

NEW YORK, Nov. 1, 2012 /PRNewswire/ --New York City's iconic drugstore chain
Duane Reade once again raises the bar, with the upcoming release of its newest
in-store publication, Happy & Healthy: Your Guide to Living Well with Duane
Reade. Happy & Healthy will replace the Duane Reader, the company's previous
uniquely New York publication and will boast humorous tidbits, useful advice,
healthy living tips, to exclusive price deals available for a limited time in
all 250+ Duane Reade stores in the New York metropolitan area.

The Happy & Healthy 2012 Holiday Edition is chockfull of celebrity Q&A's and
expert tips to inform New Yorkers on various health related concerns ahead of
the winter season. Dr. Oz shares his tips on how to stay healthy during
holiday travel; Paula Deen provides her favorite diabetes-friendly cooking
tips; Taylor Swift shares her favorite holiday memories; and Halle Berry
discusses the holidays and common winter-related skin issues.

"New Yorkers themselves have always been the focus and inspiration behind any
new initiative from Duane Reade. As a company that has always been, and
continues to be, an emblem of New York living made easy, Happy & Healthy will
cement our reputation for having a focused dedication to the people that have
made Duane Reade the most recognizable brand in the New York Metropolitan
area," said Joe Magnacca, President of Duane Reade and President of Daily
Living Products and Solutions for Walgreens. "This new publication will
continue to elevate the Duane Reade brand by introducing real-life topics
directly relating to our customer base, while also incorporating innovative
solutions from Walgreens. We will also stay true to pushing our digital
footprint, taking our customers through a sensory journey of Happy & Healthy
exclusively on the Duane Reade corporate website, social platforms like
Facebook, Twitter and Pinterest, via VIP blogger team activations and our QR
code mobile landing page throughout the entire Holiday promotional period."

The Happy & Healthy Holiday 2012 Edition will commence a store-wide, "Text 2
Win" Sweepstakes. Customers will be able to enter the contest for a $6,000 +
weekend getaway grand prize, or a weekly $100 Walgreens gift card by answering
weekly questions only found in Happy & Healthy via text.

"The Text 2 Win Sweepstakes promotion will serve to reward our most loyal
brand advocates and introduce new customers to both the publication itself and
to new products featured inside, in a fun, engaging way," said Paul Tiberio,
Senior Vice President of Merchandising & Chief Marketing Officer for Duane
Reade. "We couldn't be more excited to pair our new Sweepstakes concept with
our new publication; we are confident that our customers will be thrilled to
discover the promotions, new products, savings exclusives and healthy living
tips that are all part of living Happy & Healthy."

About Duane Reade

Founded in 1960, Duane Reade is the largest drug store chain in New York City.
In keeping with the company's brand vision of New York Living Made Easy, Duane
Reade provides New Yorkers with prescriptions, health products and services,
beauty products and services, food and convenience items for daily life in the
City…everything for "How I Feel", "How I Look", and "What I Need Now". The
company operates 250+ stores throughout the metropolitan New York region.
Duane Reade is part of the Walgreens family of companies, the nation's largest
drugstore chain with more than 7,900+ stores in all 50 states, the District of
Columbia and Puerto Rico.

SOURCE Duane Reade

Contact: Calvin Peters, Duane Reade, petersc@duanereade.com; or Rena Resnick,
+1-212-999-5585, 5W Public Relations, rresnick@5wpr.com
 
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