Kia Motors America Announces Record October Sales

              Kia Motors America Announces Record October Sales

Annual Sales Up 17.8 Percent; Optima and Sorento Top October Sales

PR Newswire

IRVINE, Calif., Nov. 1, 2012

IRVINE, Calif., Nov. 1, 2012 /PRNewswire/ --Kia Motors America (KMA) today
announced best-ever October sales with 42,452 units sold, a 12.6-percent
increase over the same period in 2011. October once again saw KMA's
U.S.-built* vehicles – the Optima midsize sedan and Sorento CUV – take the top
sales honors. Kia's year-to-date sales are up 17.8-percent over 2011.

Awareness, perception and consideration for the Kia brand continue to improve
through a series of high-profile partnerships and initiatives. In October,
Kia debuted a new Optima ad campaign featuring NBA superstar and brand
ambassador Blake Griffin, and unveiled four Justice League superhero-inspired
custom cars at the Specialty Equipment Market Association (SEMA) Show.

"The Kia brand continues to grow and mature in the U.S. market and with seven
all-new and refreshed vehicles scheduled to arrive in showrooms in 2013,
including the all-new 2014 Forte sedan and redesigned Sorento that will be
unveiled at this month's Los Angeles Auto Show, Kia will continue its efforts
to advance value to new levels of sophistication," said Byung Mo Ahn, group
president and CEO of KMA and Kia Motors Manufacturing Georgia.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.

Kia's Unprecedented Growth
Kia Motors is one of the world's fastest moving global automotive brands; from
2009-2011 Kia launched more new vehicles in the U.S. than any other automaker,
and under the guidance of chief design officer Peter Schreyer earned a
reputation as an industry leader in automotive styling. Kia Motors America's
full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical
acclaim and dramatically increased consumer awareness, perception and
consideration for the brand. In 2011, KMA recorded its 17th consecutive year
of market share growth, thanks in part to the largest increase of any major
brand in perceived quality^^[1] and the industry's highest brand loyalty
ranking^^[2]. Kia's U.S.-based manufacturing facility in West Point, Georgia
– KMMG – is responsible for the creation of more than 10,000 plant and
supplier jobs and builds two of the company's best-selling vehicles in the
U.S. – the Sorento CUV and Optima midsize sedan*. Kia's value and
technology-laden lineup also includes the Sportage compact CUV, Soul urban
passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact
hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and
Sedona minivan.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA
recorded its best-ever annual sales total and became one of the fastest
growing car companies in the U.S.[3] Kia is poised to continue its momentum
and will continue to build the brand through design innovation, quality,
value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website –www.kia.com. For media information, including photography,
visit www.kiamedia.com.

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* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.

[1] Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.

[2] Source: Experian Automotive Q2 2011 market analysis.

[3] Based on 5-year cumulative growth between 12-month retail sales for
periods ending September 2007 and September 2012 of all U.S. automotive
brands.

         MONTH OF OCTOBER   YEAR-TO-DATE
Model    2012     2011      2012    2011
Rio      2,623    2,005     35,438  15,797
Spectra  -        -         -       1
Forte    5,911    4,712     67,139  67,429
Optima   12,948   8,616     127,676 64,353
Amanti   -        -         -       1
Sportage 2,223    3,519     32,392  40,628
Sorento  9,615    10,178    97,779  109,903
Sedona   1,144    1,541     15,598  20,776
Rondo    -        -         -       44
Borrego  -        10        -       385
Soul     7,988    7,109     101,344 85,778
Total    42,452   37,690    477,366 405,095





SOURCE Kia Motors America

Website: http://www.kia.com
Contact: Scott McKee, 949.468.4813, smckee@kiausa.com, or Amy Corsinita, Zeno
Group for Kia Motors America, 949.468.4818, amy.corsinita@zenogroup.com
 
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