Cookies Are The Currency For Giving Back This Holiday Season
Glad's Cookie Exchange Raises Dough for Pediatric Cancer Research
OAKLAND, Calif., Nov. 1, 2012
OAKLAND, Calif., Nov. 1, 2012 /PRNewswire/ -- This November and December, The
Glad Products Company is encouraging consumers to bake a difference for
Cookies for Kids' Cancer™, a non-profit organization that supports research
for new and improved treatments for pediatric cancer through cookie exchanges
and bake sales. Through the Glad® Holiday Cookie Exchange, Glad is turning
cookies into currency by donating up to $1 for every cookie sent, sold or
exchanged this November and December, up to $100,000.
Glad is encouraging consumers to send a virtual cookie to a friend at Glad.com
or host a Cookies for Kids' Cancer Bake Sale or Cookie Exchange by registering
the event and sharing how many cookies were sold or exchanged at
www.cookiesforkidscancer.org. Since partnering with Cookies for Kids' Cancer
in 2009, Glad has helped the nonprofit raise more than one million dollars for
pediatric cancer research.
"I'm grateful sponsors like Glad make it easy for everyone to make a
difference," said Gretchen Witt, founder of Cookies for Kids' Cancer. "Just
sharing a cookie can improve the odds of children's survival and show their
parents what it means to live with hope."
Cancer is the leading cause of death from disease in children between the ages
of 1 and 19. Yet pediatric cancer research receives less than three percent
of The National Cancer Institute's federal budget. Cookies for Kids' Cancer
aims to spread awareness about this cause and inspire individuals, communities
and businesses to "bake" a difference in the fight for a cure.
The New York Cookie Exchange
In celebration of National Cookie Day on December 4, 2012 and in conjunction
with the 89th annual New York Stock Exchange (NYSE) Tree Lighting Ceremony,
Glad is ringing in the holiday season by hosting a Holiday Cookie Exchange
event on Wall Street to spread the word that cookies are the currency for
Together with businesswoman and mother, Ivanka Trump, and award-winning chef
and head judge of Bravo's "Top Chef Just Desserts," Johnny Iuzzini, Glad will
giveaway thousands of cookies, adorn the NYSE Tree and encourage consumers to
exchange cookies to help raise funds for pediatric cancer research.
"I'm thrilled to partner with Glad and Cookies for Kids' Cancer for the second
year in a row," said Ivanka Trump. "This is about helping kids and as a new
mom that is so incredibly important to me."
So whether it's sharing virtual cookies or edible ones like Johnny Iuzzini's
recipe below, anyone can make a difference, one cookie at a time.
Makes about 2 1/2 dozen 2-inch cookies
2 sticks unsalted butter, cut into small cubes
2 finely grated zest limes
1 tablespoon fresh lime juice
1/2 teaspoon Kosher salt
2 1/4 cup all-purpose flour, plus more for rolling
1 cup confectioner's sugar
Put the butter into a standing mixer with the paddle and mix on
1) medium-low until a thick paste forms with no visible butter lumps. Add
the lime zest, juice, and salt and mix until well combined.
Meanwhile, sift the flour and confectioner's sugar together. With the
2) mixer on low, slowly add the dry ingredients to the butter mixture,
stopping to scrape down the bowl as necessary. Mix until just combined.
Turn the dough out onto a large sheet of plastic wrap and press it into
3) a rectangle about ½-inch thick. Wrap the dough tightly in plastic and
refrigerate until firm, at least 1 hour.
Preheat the oven to 350°F. Line two baking sheets with parchment paper
4) or silicone baking mats. Remove the dough from the refrigerator and let
stand for about 10 minutes.
Lightly flour a sheet of parchment, unwrap the dough, and set it on the
paper. Lightly flour the top of the dough and place another sheet of
5) parchment over the top. Roll the dough to an even ¼-inch thickness and
use a 2-inch cutter to cut out cookies and transfer them to the baking
sheets, about 1 inch apart.
6) Re-roll the dough as necessary to cut out cookies until the dough is
used up. Freeze the cookies on the pan for 10 minutes.
Bake the cookies, rotating the pans halfway through, until light golden
7) brown on the edges, about 15 minutes. Cool on the pan for 10 minutes
before transferring to a rack to cool completely. Store in an airtight
container for up to 5 days.
The GLAD Products Company
The GLAD Products Company is wholly owned subsidiary of The Clorox
Company.The Clorox Company is a leading manufacturer and marketer of consumer
products with 8,100 employees and fiscal year 2011 revenues of $5.2 billion.
Clorox markets some of consumers' most trusted and recognized brand names,
including its namesake bleach and cleaning products, Green Works® naturally
derived home care products, Pine-Sol® cleaners, Poett® home care products,
Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and K C
Masterpiece® dressings and sauces, Brita® water-filtration products, Glad®
bags, wraps and containers, and Burt's Bees® natural personal care products.
Nearly 90 percent of Clorox Company brands hold the No. 1 or No. 2 market
share positions in their categories. The company's products are manufactured
in more than two dozen countries and sold in more than 100 countries. Clorox
is committed to making a positive difference in the communities where its
employees work and live. Founded in 1980, The Clorox Company Foundation has
awarded cash grants totaling more than $84 million to nonprofit organizations,
schools and colleges. In fiscal year 2011 alone, the foundation awarded $4
million in cash grants, and Clorox made product donations valued at $13
million. For more information about Clorox, visit www.TheCloroxCompany.com.
Cookies for Kids' Cancer
Cookies for Kids' Cancer™ was founded by a mom inspired by her son's ongoing
fight against cancer. Today pediatric cancer is the number one disease killer
of children in the United States, due in large part to a lack of funding for
research into new and improved therapies. Through the concept of local bake
sales, Cookies for Kids' Cancer™ inspires individuals, organizations, and
businesses to join in the fight against pediatric cancer by raising funds and
awareness necessary to change the face of pediatric cancer and provide more
families with the hope they deserve. For more information, visit
CONTACT: Molly Steinkrauss, The Clorox Company; (510) 271-4946;
Emily Fowler, Cookies for Kids' Cancer; (704) 562-3041;
Alexis Black, Current PR; (312) 929-0504; firstname.lastname@example.org
 American Cancer Society and National Cancer Institute SEER Report
 National Childhood Cancer Foundation
SOURCE The Glad Products Company
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