Baskin-Robbins Introduces New Incentive Program To Help Veterans Become Business Owners In Honor Of Veterans Day

   Baskin-Robbins Introduces New Incentive Program To Help Veterans Become
                   Business Owners In Honor Of Veterans Day

Brand Waives Initial Franchise Fee for Qualified Veterans Opening New
Baskin-Robbins Shops in Select Markets

PR Newswire

CANTON, Mass., Nov. 1, 2012

CANTON, Mass., Nov. 1, 2012 /PRNewswire/ -- Baskin-Robbins, the world's
largest chain of ice cream specialty shops, announced today that it has
launched a new veteran incentive program that supports U.S. military veterans
seeking to open a Baskin-Robbins franchise in California, Florida and select
markets across the U.S. As part of the program, the company will waive the
initial franchise fee of $25,000 for developing a new Baskin-Robbins location
in select markets for qualified, honorably discharged U.S. veterans, making it
easier for them to start their own business.


"Having served as an officer in the U.S. Army, I know first-hand the
importance of supporting our troops as they transition back to civilian life,"
said Bill Mitchell, senior vice president and brand officer, Baskin-Robbins.
"As part of our brand's commitment to veterans, we are very excited to launch
a new veteran franchise incentive program and hope to make someone's dream of
owning their own business a reality."

The program is being offered to qualified veterans interested in developing
Baskin-Robbins restaurants. For the first restaurant, Baskin-Robbins will
waive the entire initial franchise fee, normally $25,000. In addition,
Baskin-Robbins has created a financing program specifically designed to assist
new and existing franchisees to develop new restaurants.

"As tens of thousands of service men and women return from deployment,
expanded opportunities are needed to ensure veterans and their families can
transition into the civilian economy," added Mitchell. "We're proud of
Baskin-Robbins' efforts to help create jobs and entrepreneurial opportunities
for veterans who are uniquely qualified for franchising and bring critical
leadership and management skills to the brand."

Baskin-Robbins is actively seeking candidates to expand its footprint in
California and Florida, as well as other regions across the U.S. Candidates
should possess a strong financial background, as well as a passion for their
local communities. Baskin-Robbins has proven to be a simple business to run
with convenient hours of operation, minimal equipment, little waste and a
majority of inventory that has a shelf life of one year with proper storage.

The company was founded by two ice cream enthusiasts who shared a dream to
create an innovative ice cream store that would be a neighborhood gathering
place for families. Today, over 300 million people visit Baskin-Robbins each
year to sample from the more than 1,000 flavors available in its ice cream
library, as well as enjoy its full array of frozen treats including ice cream
cakes, frozen beverages and sundaes.

For more information on franchising, visit
contact Pam Gore at

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by
Entrepreneur magazine's 31^st annual Franchise 500^® ranking, Baskin-Robbins
is the world's largest chain of ice cream specialty shops. Baskin-Robbins
creates and markets innovative, premium ice cream, specialty frozen desserts
and beverages, providing quality and value to consumers at nearly 7,000 retail
shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice
cream enthusiasts whose passion led to the creation of more than 1,000 ice
cream flavors and a wide variety of delicious treats. Headquartered in Canton,
Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of
companies. For further information, visit

CONTACT: Carmen Ordonez
Fish Consulting

SOURCE Baskin-Robbins

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