Caterpillar Logistics Services Becomes Neovia Logistics

Caterpillar Logistics Services Becomes Neovia Logistics Services 
New Corporate Identity Launched Following Ownership Transition 
CHICAGO, IL -- (Marketwire) -- 11/01/12 --  The business formerly
known as Caterpillar Logistics Services today announced a new name
and corporate brand identity, Neovia Logistics Services. Neovia
provides third-party logistics solutions to the automotive,
industrial, mining, aerospace and defense industries. 
Platinum Equity, a Los Angeles-based private equity firm, acquired a
majority interest in the company from Caterpillar Inc. in July.
Caterpillar retained a 35 percent equity stake.  
"The new name, which translates to 'a new path,' and our brand mark
expresses our forward-thinking culture as we set off on that path,"
said Neovia CEO Jos Opdeweegh. "The new visual identity, in which
multiple geometric shapes are brought together in a simple, unified
icon symbolizes the agility, flexibility and problem-solving
capabilities the people of Neovia bring to our customers." 
Mr. Opdeweegh was named CEO in August, has extensive experience in
management and logistics in Europe, the Americas, and Asia.  
"As a world-class provider of value chain solutions, we help our
customers face complex challenges every day. Neovia embraces that
complexity, and works tirelessly to simplify logistics," said Mr.
Opdeweegh. "We know that success lies in a customer-centered
approach. We will endeavor to create value and help our customers'
businesses perform even better."  
The company specializes in service parts logistics, and also provides
solutions for maintenance, repair and operations (MRO) and
manufacturing logistics.  
"Neovia has a strong management team with a clear and compelling
vision for the future," said Platinum Equity Partner Jacob Kotzubei.
"The company has a long tradition of providing outstanding service to
customers in multiple industries around the world. Our long-term plan
is to help Neovia expand its service offering and further diversify
its reach. We are excited about the prospects for the business and
are committed to helping it achieve its full potential." 
Neovia has a global footprint with approximately 97 facilities and
employees in 25 countries. The business was first established by
Caterpillar in 1986. 
About Neovia: 
 Neovia is the global, integrated logistics service
provider for companies facing complex logistics challenges. Today,
Neovia provides customer-centric supply chain solutions across six
continents in key sectors including industrial, automotive, mining,
maintenance, repair and operations (MRO), oil and gas, consumer
durables, aerospace and defense, high tech and electronics, and
health care. Neovia provides end-to-end supply chain solutions with
specific expertise in value chain strategy, network design, and
execution. The Neovia team creates and employs innovative technology
and systems to provide customized services in management of
warehouses, operations, inventory, and transportation, as well as
inbound manufacturing, reverse logistics, and more. Visit  
About Platinum Equity:
 Platinum Equity ( is a
global M&A&O(R) firm specializing in the merger, acquisition, and
operation of companies that provide services and solutions to
customers in a broad range of business markets, including information
technology, telecommunications, logistics, metals services,
manufacturing, and distribution. Since its founding in 1995 by Tom
Gores, Platinum Equity has completed over 140 acquisitions. 
Cheryl A. Cryer
Director, Global Marketing and Communications 
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