Relevant Content, Fresh Opportunities at CASBAA 2012

 
Relevant Content, Fresh Opportunities at CASBAA 2012 
Hong Kong, Nov 1, 2012 - (ACN Newswire) - A strong push towards investment in
relevant local content and newly emerging markets took centre stage on the
first day of the CASBAA Convention 2012 in Hong Kong. Featuring global and
Asian industry leaders, regulators, media personalities and technologists the
conference line-up pinpointed key trends facing the industry today. 
"Creating relevant content is a huge focus," said Gerhard Zeiler,
President of Turner Broadcasting System International at the Talking TV
session. Emmy and Golden Globe winner and Founder & Chairman of Electus,
Ben Silverman, highlighted key innovations around local content production
that are already occurring, while Ross Martin, EVP, Scratch/Viacom Media
Networks noted that social media is being used to continue and further improve
engagement. However, the first day speakers all agreed that content providers
should not lose sight of the audience as "they are the bosses." 
A concentration on local content for millennials is also creating
opportunities in emerging South East Asian markets such as Myanmar, where the
median age of the population is under 30-years-old, said Ye Htut,
Myanmar's Deputy Minister of Information. He said the Myanmar broadcast
industry is opening up and would welcome foreign investment in pay-TV when a
new regulatory framework is completed.  He added that with over 100 ethnic
minorities, his government is looking to the interests of diverse groups
represented through local content. 
Diego Reck of FOX International Channels in Latin America, highlighted the
integration of a newly engaged audience commentary during live sports events,
while Gautam Anand, Director, Content Partnerships, Asia-Pacific at Google
pointed to massive increases in the use of social media. Meanwhile, Kenneth
Lee, Director of Media Networks Technology, The Walt Disney Company,
highlighted his company's explorative efforts to insert advertising into
the Watch Disney app. 
Monetising social media efforts spurred debate. Jonathan Ellis, CEO of TMS in
Hong Kong, argued that "you should not drive people from a broadcast
media into a social platform without understanding why. You need to own the
social data that is being created and use it. That's where the value
lies," he said. 
Participants also explored the opportunities surrounding OTT. Sam Blackman,
CEO, Elemental observed that OTT is now being used to enter markets where
there is no other presence. However, Dennis Rose, VP, Asia-Pacific, Brightcove
cautioned that complexity is not going to go away. Even so, all panellists
agreed that OTT is a tool that can unleash enormous market potential, and if
it not seized, will be left to enterprising pirates. 
Whether it is traditional media or social media, piracy was a key concern for
all attendees. Andrew Wajs, CTO, Irdeto pointed out that tracking and
monitoring is vital for combating hackers, who are becoming ever more
creative. He added that for content in mobile devices, securing the device
with secure software is crucial. "The idea is to make it as uncomfortable
and inconvenient to view pirated content and drive viewers to legitimate
sources." 
At the opening ceremony for CASBAA 2012, Eliza Lee, the Director-General of
Communications of the Office of the Communications Authority, noted that
"the global communications industry is fast evolving, pushed by
innovative technologies and the changing demands of consumers." She
added, "to cope with the challenges of convergence of telecommunications
and broadcasting, the Communications Authority was formed early this year as a
single unified regulatory body for the entire electronic communications
sector." 
The CASBAA Convention 2012 is supported by FOX International Channels, Turner,
Eurosport, Dolby, A+E Networks, AMC/Sundance Channel Global, APT Satellite,
ABS, AsiaSat, Bloomberg Television, Brightcove, Conax, Discovery Networks
APAC, Disney Media Distribution, Elemental Technologies, Ericsson, euronews,
Food Network Asia, France 24, HBO Asia, Intelsat, Invest Hong Kong, Irdeto,
ITV, MEASAT, Movideo, NBA, NBCUniversal, now TV, Paul Weiss, Playboy Plus
Entertainment, PwC, SES, Sony Pictures Television Networks, TBN Asia,
ThinkAnalytics, Time Warner, True Visions, TV5MONDE, Verimatrix, Viacom
International Media Networks, WarnerTV and YouTube. 
For a third year leading sponsor Create Hong Kong (CreateHK) has also shown
its support for the CASBAA Convention by sponsoring a Community Outreach
Programme. Complimentary passes have been offered to local SMEs in the TV
sector and tertiary students of relevant courses to attend the event for
networking and knowledge exchange. CreateHK is the dedicated office set up by
the Hong Kong SAR Government to promote local creative industries. 
For more information on the CASBAA Convention visit: 
About CASBAA 
Established in 1991, CASBAA is the Association for digital multichannel TV,
content, platforms, advertising and video delivery across Asia. Spanning 18
geographic markets, CASBAA and its Members reach 446 million connections
through a footprint ranging from China to Australasia, Japan to Pakistan. The
CASBAA mission is to promote the growth of multichannel TV and video content
through industry information, networking exchanges and events while promoting
global best practices. To view the full list of CASBAA members, and more
information, please visit www.casbaa.com . 
CASBAA 
Desmond Chung
PR & Communications Manager
Tel: +852-3929-1712
Email: desmond@casbaa.com 
Adela Chen
Director, Marketing & Communications
Tel: +852 3929-1711
Email: adela@casbaa.com 
Copyright 2012 ACN Newswire. All rights reserved. 
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