Sonoco Display and Packaging Receives Top Awards for Marketing to Seniors at Retail

Sonoco Display and Packaging Receives Top Awards for Marketing to Seniors at 
Retail 
HARTSVILLE, S.C., Oct. 31, 2012 /CNW/ - Sonoco (NYSE: SON), one of the largest 
diversified global packaging and services companies, today announced that its 
retail point-of-purchase display and packaging business won two of the top 
awards at the inaugural Retail Innovation Fair presented by the Wake Forest 
University Center for Retail Innovation. 
(Logo:  http://photos.prnewswire.com/prnh/20120403/CL80773LOGO ) 
Sonoco received the Best Consumer Engagement Award and the People's Choice 
Award at the CVS Caremark-sponsored event, which was themed, Marketing to an 
Aging Population. The event showcased the latest retail marketing ideas for 
engaging today's senior shoppers and attracted exhibitors, sponsors and 
attendees representing many of the best-known names in retail. 
"There's a silver tsunami coming as the Baby Boomer population become 
seniors," said Professor Roger Beahm, executive director of the Center for 
Retail Innovation. "As the size of this demographic grows, so do the retail 
marketing opportunities." 
Sonoco presented its award-winning exhibit in a "total store solution" format, 
integrating a mix of in-store promotional packaging and merchandising displays 
to highlight industry best practices for marketing to seniors. The CVS 
Caremark Best Consumer Engagement Award was chosen by a panel of CVS 
executives, while the People's Choice Award was voted on by event attendees. 
"Our retail display and packaging team does an outstanding job helping our 
customers maximize their in-store branding and sales opportunities," said Jeff 
Tomaszewski, division vice president and general manager, Sonoco Display and 
Packaging. "To receive further validation for our expertise in marketing to 
seniors in particular is extremely gratifying." 
About Sonoco 
Founded in 1899, Sonoco is a global provider of a variety of consumer 
packaging, industrial products, protective packaging and packaging supply 
chain services. With annualized net sales of approximately $5 billion, the 
Company has more than 19,000 employees working in 340 operations in 34 
countries, serving some of the world's best known brands in some 85 nations. 
Sonoco is a proud member of the 2011/2012 Dow Jones Sustainability World 
Index. For more information on the Company, visit our website at www.sonoco.com 
Roger Schrum, +843-339-6018, roger.schrum@sonoco.com 
http://www.sonoco.com 
http://photos.prnewswire.com/prnh/20120403/CL80773LOGO 
PRN Photo Desk, photodesk@prnewswire.com 
SOURCE: Sonoco 
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CO: Sonoco
ST: South Carolina
NI: PAP RET ENT  
-0- Oct/31/2012 15:01 GMT
 
 
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