Ameristar Casinos Bets on Oracle GoldenGate's Real-Time Data

Ameristar Casinos Bets on Oracle GoldenGate's Real-Time Data
Integration to Help Improve Overall Customer Experience 
Integrates Data From 14 Heterogeneous Sources to Support Real-Time
Business Intelligence 
REDWOOD SHORES, CA -- (Marketwire) -- 10/31/12 --  Oracle (NASDAQ:
News Facts 

--  Ameristar Casinos, Inc., an innovative casino gaming company, deployed
    Oracle GoldenGate's real-time data integration technology to help
    improve customer service.
--  Ameristar needed a single solution that could easily integrate data
    from heterogeneous sources, enabling real-time business intelligence
    to develop more targeted marketing initiatives.
--  A component of Oracle Fusion Middleware, Oracle GoldenGate enables
    real-time data integration of Ameristar's promotional and gaming data
    from 14 data sources across its 8 casino hotel properties, including
    the Aristocrat gaming and MGT promotional management platforms running
    on Microsoft SQL Server 2000 databases, into a central Teradata data
--  The new Oracle GoldenGate solution has significantly reduced latency
    to the enterprise data warehouse, enabling Ameristar to use real-time
    customer data to provide timely, actionable information to its
    analysis and marketing teams and improve the overall customer
--  With centralized information from all of its properties, Ameristar can
    more easily evaluate business opportunities, including marketing
    promotions, as well as have near real-time visibility into the
    financial status of the company using the data coming from the gaming
--  Previously, Ameristar used a complicated replication solution that
    involved multiple vendors and an intrusive trigger-based data capture
    that required dedicated personnel to manage the replication solution.
--  Oracle GoldenGate delivers a flexible and reliable solution that is
    easy to deploy, manage and update, delivering significant savings in
    operational costs for Ameristar.

Supporting Quote 

--  "We needed a way to integrate all of our disparate data from across
    our casino hotel properties to make real-time business decisions,"
    said Toni Pepper, Ameristar's CIO. "With Oracle GoldenGate we have
    been able to integrate real-time data from numerous sources, enabling
    real-time business intelligence to deliver more targeted, personalized
    marketing initiatives and campaigns -- to better serve our customers."

Supporting Resources 

--  Oracle Fusion Middleware
--  Oracle Data Integrator
--  Oracle GoldenGate
--  Ameristar Casinos, Inc.
--  Like Oracle Fusion Middleware on Facebook
--  Follow Oracle Fusion Middleware on Twitter
--  Read the Data Integration Blog

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Contact Info 
Nicole Maloney
Drew Smith
Blanc & Otus
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