Ameristar Casinos Bets on Oracle GoldenGate's Real-Time Data
Integration to Help Improve Overall Customer Experience
Integrates Data From 14 Heterogeneous Sources to Support Real-Time
REDWOOD SHORES, CA -- (Marketwire) -- 10/31/12 -- Oracle (NASDAQ:
-- Ameristar Casinos, Inc., an innovative casino gaming company, deployed
Oracle GoldenGate's real-time data integration technology to help
improve customer service.
-- Ameristar needed a single solution that could easily integrate data
from heterogeneous sources, enabling real-time business intelligence
to develop more targeted marketing initiatives.
-- A component of Oracle Fusion Middleware, Oracle GoldenGate enables
real-time data integration of Ameristar's promotional and gaming data
from 14 data sources across its 8 casino hotel properties, including
the Aristocrat gaming and MGT promotional management platforms running
on Microsoft SQL Server 2000 databases, into a central Teradata data
-- The new Oracle GoldenGate solution has significantly reduced latency
to the enterprise data warehouse, enabling Ameristar to use real-time
customer data to provide timely, actionable information to its
analysis and marketing teams and improve the overall customer
-- With centralized information from all of its properties, Ameristar can
more easily evaluate business opportunities, including marketing
promotions, as well as have near real-time visibility into the
financial status of the company using the data coming from the gaming
-- Previously, Ameristar used a complicated replication solution that
involved multiple vendors and an intrusive trigger-based data capture
that required dedicated personnel to manage the replication solution.
-- Oracle GoldenGate delivers a flexible and reliable solution that is
easy to deploy, manage and update, delivering significant savings in
operational costs for Ameristar.
-- "We needed a way to integrate all of our disparate data from across
our casino hotel properties to make real-time business decisions,"
said Toni Pepper, Ameristar's CIO. "With Oracle GoldenGate we have
been able to integrate real-time data from numerous sources, enabling
real-time business intelligence to deliver more targeted, personalized
marketing initiatives and campaigns -- to better serve our customers."
-- Oracle Fusion Middleware
-- Oracle Data Integrator
-- Oracle GoldenGate
-- Ameristar Casinos, Inc.
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-- Read the Data Integration Blog
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