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Embedded Software Store Celebrates a Year of Innovative Service to the Market



  Embedded Software Store Celebrates a Year of Innovative Service to the
  Market

Avnet and ARM continue to pioneer online software offering to the market

ARM TechCon 2012

Business Wire

PHOENIX, Ariz. & CAMBRIDGE, England -- October 31, 2012

Avnet Electronics Marketing, an operating group of Avnet, Inc. (NYSE: AVT),
and ARM celebrate one year of the popular online software store for embedded
design. Over a twelve month period, the Embedded Software Store (ESS) has
grown to include products from 24 vendors, while increasing their online
partner support and product selection to nearly 1,000 products.

ESS was launched at ARM’s TechCon 2011 to provide an e-Commerce website and
online information dedicated to the embedded design community. It took the
industry by storm and established a comprehensive one-stop online store that
enables embedded designers to evaluate and purchase leading software products
to accelerate their ARM processor-based design.

Now, one year later, the Embedded Software Store is at TechCon 2012, to
showcase its latest offerings along with several of its key vendors: DSP
Concepts, InterNiche Technologies, Motomic Software, RoweBots, and Timesys.

The store has gained momentum in the market with its offering of nearly 1,000
products. All solutions sold in the ESS are offered royalty-free. This
momentum is a validation that both vendors and customers see value in the
online marketplace.

“The Embedded Software Store is well positioned to help ARM Partners extend
their product offering and help software developers accelerate their design
through a single online marketplace,” said Will Tu, director, ARM. “The rapid
adoption by our partner eco-system and the steady increase of software
developers visiting our site and purchasing products reinforces the value of
ESS as an efficient and time-saving tool to bring products to market.”

The Embedded Software Store offers developers a broad range of foundation
software for their embedded design. Examples include:

  * Software tools–the Embedded Software Store sells a broad range of the ARM
    Keil® MDK software development toolkit.
  * RTOSs and the ESS offer leading RTOSs software through vendors such as
    Micrium, CMX, Code-Time, and RoweBots. Customers have a broad choice based
    on functionality and memory requirements.
  * Customers who are exploring open source can find a less time-consuming
    solution, and simplified approach offered by Timesys, which provides a
    tool, LinuxLink, that helps a developer leverage open source code for
    specific silicon target boards.

“Our customers transitioning to 32 bit MCUs face challenges with integrating
and developing more complex software IP blocks, resulting in increased
time-to-market and cost pressures,” said Tim Barber, senior vice president,
design chain global business development, Avnet Electronics Marketing. “The
ESS allows embedded software developers to leverage the ARM and Avnet
ecosystems to quickly acquire industry-proven software IP blocks, decreasing
their time-to-market. Having a variety of reliable off-the-shelf solutions
complements any in-house design teams’ efforts.”

ESS will be participating at the 2012 TechCon event, October 31^st – November
1^st in booth 215 at the Santa Clara Convention Center. Come see us!

About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc.
that serves electronic original equipment manufacturers (EOEMs) and electronic
manufacturing services (EMS) providers in more than 70 countries, distributing
electronic components from leading manufacturers and providing associated
design-chain and supply-chain services. The group's website is located at
www.em.avnet.com.

About Avnet, Inc.

Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest
distributors of electronic components, computer products and embedded
technology serving customers globally. Avnet accelerates its partners' success
by connecting the world's leading technology suppliers with a broad base of
customers by providing cost-effective, value-added services and solutions. For
the fiscal year ended June 30, 2012, Avnet generated revenue of $25.7 billion.
For more information, visit www.avnet.com.

About ARM

ARM designs the technology that is at the heart of advanced digital products,
from wireless, networking and consumer entertainment solutions to imaging,
automotive, security and storage devices. ARM’s comprehensive product offering
includes RISC microprocessors, graphics processors, video engines, enabling
software, cell libraries, embedded memories, high-speed connectivity products,
peripherals and development tools. Combined with comprehensive design
services, training, support and maintenance, and the company’s broad partner
community, they provide a total system solution that offers a fast, reliable
path to market for leading electronics companies. Find out more about ARM by
following these links:

ARM website: http://www.arm.com/
ARM Connected Community: http://www.arm.com/community/
ARM Blogs: http://blogs.arm.com/
ARMFlix on YouTube: http://www.youtube.com/armflix
ARM on Twitter:

  * http://twitter.com/ARMMultimedia
  * http://twitter.com/ARMMobile
  * http://twitter.com/ARMCommunity
  * http://twitter.com/ARMEmbedded
  * http://twitter.com/ARMSoC
  * http://twitter.com/ARMTools
  * http://twitter.com/SoftwareOnARM

ARM, Artisan and AMBA are registered trademarks of ARM Limited. Cortex,
CoreLink, big.LITTLE, Mali and POP are trademarks of ARM Limited. All other
brands or product names are the property of their respective holders. “ARM” is
used to represent ARM Holdings plc; its operating company ARM Limited; and the
regional subsidiaries ARM Inc.; ARM KK; ARM Korea Limited; ARM Taiwan Limited;
ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Germany GmbH; ARM
Embedded Technologies Pvt. Ltd.; ARM Norway, AS and ARM Sweden AB

Contact:

Avnet Electronics Marketing
Heidi Elliott, 480-643-7584
Senior Director, Marketing Communications
Heidi.Elliott@avnet.com
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