China Outdoor Advertising Industry Research Report 2012-2016 -

        China Outdoor Advertising Industry Research Report 2012-2016 -

  PR Newswire

  ALBANY, New York, October 31, 2012

ALBANY, New York, October 31, 2012 /PRNewswire/ --

China Outdoor Advertising Industry develops rapidly and competes fiercely;
products category are rich and new technology & new materials are widely used.
So far, there are 60,000 enterprises among which 98% are private enterprises.
Recently years, outdoor digital media network has fully developed because of
the clear property right and less government intervention. Outdoor digital
media network drives the development of China outdoor advertising industry.
The networked and scalization of outdoor media develop rapidly.

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In 2011, JCDecaux, Focus Media, Visionchina Media and other key outdoor medias
are processing more and more media resource. Focus Media transfers its
business to more cities; Visionchina Media obtains more subway lines video
media resources. However, this kind of media expanding still belongs to small
scale and is too weak to change the original market structure. The key media
enterprises still rely on the existing media resource to increase business
performance. For the key outdoor media enterprises, the year of 2011 is a
harvest year, for their ad revenue has a great raise year-on-year.

With the development of technology and outdoor advertising, peoples
requirements for outdoor media are becoming higher and higher. Traditional
guideboard, light box, single column display and neon cannot satisfy audiences
needs. Outdoor advertising competition will focus on brand value, customer
management and professional quality. As a result, LED emerges. The large scale
LED display screen is the perfection combination of technology and media. It
is LED that can practice the conception and will be the development trend of
outdoor advertising media in the future.

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Table of Content 1. Development Analysis of International Outdoor Advertising
Industry 1.1 Development of International Advertising Industry 1.1.1 Operating
Status 1.1.2 Ranking 1.1.3 Development Status 1.2 Market Conditions of
International Outdoor Advertising Industry 1.2.1 Development Status Quo 1.2.2
Development Trend 1.2.3 Market Demand Analysis 1.2.4 Development Opportunity
1.3 Development of Outdoor Advertising Industry by Countries and Regions 1.3.1
USA 1.3.2 Europe 1.3.3 Japan 1.3.4 South Korea 2. Development Status Quo of
China Outdoor Advertising Industry 2.1 Development Overview of China Outdoor
Advertising Industry 2.1.1 Development History 2.1.2 Product Category 2.1.3
Industry Integration Analysis 2.1.4 Outdoor Advertising Advantages in the
Cross-sectors Cooperation 2.2 Market Condition of China Outdoor Advertising
Industry 2.2.1 Development Overview 2.2.2 Development Analysis 2.2.3 Market
Characteristics Analysis 2.2.4 Market Development Analysis 2.3 Demand Analysis
of China Outdoor Advertising Industry 2.3.1 Market Demand Analysis 2.3.2
Customers New Requirements for Outdoor Advertising 2.4 Industry SWOT Analysis
2.4.1 Strength 2.4.2 Weakness 2.4.3 Opportunity 2.4.4 Threat 3. Outdoor Ad
Audience and Serving Analysis of China Outdoor Advertising Industry 3.1
Reasons and Characteristics of Outdoor Ad Serving 3.2 Audience Analysis 3.3
Influencing Factors Analysis 4. Development Analysis of Main Forms of Outdoor
Advertisement 4.1 Billboard Advertisement 4.2 Neon-light Advertisement 4.2.1
Overview 4.2.2 Color Value and Function of Neon-light 4.2.3 Quality Analysis
of Neon-light Billboard 4.2.4 Market Prospect of Neon-light Advertisement 4.3
Light Box Advertisement 4.3.1 The Conception 4.3.2 The Type 4.3.3 The
Characteristic and Manufacturing Technology 4.3.4 Process Requirements for
Light Box Advertisements Design 4.3.5 Status Quo and Development Trend 4.4
Public Transport Advertising 4.4.1 Introduction 4.4.2 Overview of Vehicle
Graphics 4.4.3 The Foreign Snatch Public Transport Advertising Market 4.4.4
Vehicle Graphics need Regularization 4.4.5 Market Analysis of Subway Outdoor
Digital Advertisements 4.4.6 Status Quo Analysis of Public Transport
Advertising Agency 4.5 Outdoor TV Advertisements 4.5.1 Market Situation 4.5.2
Industry Rise 4.5.3 Marketing Tools Analysis 4.5.4 The Coming Shuffle 4.5.5
Market Analysis of Public Transport Mobile TV Advertisements 4.6 Airport
Outdoor Advertisements 4.6.1 Statue Quo 4.6.2 Characteristics 4.6.3
Development Trends 4.6.4 Airports Media Need Industry Rational Competition 4.7
Prismatic Display Advertisements 4.7.1 Introduction of Prismatic Display
Billboard 4.7.2 Industry Statue Quo 4.7.3 Industry Competition Situation 4.8
Other Forms of Outdoor Advertisements 4.8.1 POP Advertisement Analysis 4.8.2
The Strength of Hot-air Balloon Advertisement 4.8.3 The Strength of Wall
Advertisement in the Rural Market 4.8.4 Community Advertisement 5. Regional
Market Analysis of Outdoor Advertising Industry in China 5.1 Outdoor
Advertisements Serving in the First-tier Cities 5.2 Outdoor Advertisements
Serving in the Second-tier Cities 5.3 Outdoor Advertisements Serving in the
Third-tier Cities 6. Investment Prospects Analysis of Outdoor Advertising
Industry 6.1 Subway Advertisements Contains Unlimited Business Opportunities
6.2 LED Electronic Screen Outdoor Advertising Media Became the Development
Trend 7. Competition Pattern Analysis of Outdoor Advertising Industry 7.1
Concentration Analysis 7.2 Competition Pattern Analysis 7.3 Development Trends
of Competition Pattern 8. Key Enterprises of Outdoor Advertisement 8.1 Clear
Channel Outdoor Holdings Inc 8.1.1 Company Introduction 8.1.2 Business
Strategy of Clear Channel 8.2 JCDecaux Group 8.2.1 Company Introduction 8.2.2
Three Major Areas Occupy the Industry Leadership Position 8.2.3 Core Values of
JCDecaux Group 8.2.4 JCDecaux China 8.3 TOM Group Co. Ltd. 8.3.1 Company
Introduction 8.3.2 Operating Condition 8.3.3 Profitability Analysis 8.4 Clear
Media Limited 8.4.1 Company Introduction 8.4.2 Cooperative Partners 8.4.3
Products Strength 8.4.4 Business Condition 8.4.5 Profitability Analysis 8.4.6
Service Information 8.4.7 Innovative Conception 8.5 Dahe Media Co. Ltd. 8.5.1
Company Introduction 8.5.2 Strength of Technology 8.5.3 Business Performance
8.5.4 Profitability Analysis 8.5.5 After-sales Service 9. Investment Strategy
Analysis of Outdoor Advertising Industry 9.1 Investment Environment 9.2
Investment Advantages 9.3 Investment Opportunities 10. Investment Risk Warning
of Outdoor Advertising Industry 10.1 The Main Influencing Elements 10.1.1
Favorable Factors 10.1.2 Adverse Factors 10.2 Investment Risk Warning 10.2.1
Lack of Regularized Competition Mechanism, Market Is Less Mature 10.2.2 Frothy
Industry Capital-driven 10.2.3 Space saturated, Media Inundant 11. Development
Trend Analysis of Outdoor Advertising Industry 11.1 Market Trend Analysis 11.2
Demand Forecast 11.3 Industry Planning Proposals 12. Outdoor Advertising
Enterprises Management Strategy Recommendations 12.1 Marketing Strategy 12.2
Competitiveness Improvement Strategy of Outdoor Advertising Enterprises 12.3
Strategic Thinking of China Outdoor Advertising Brands 12.3.1 The Significance
of Brand Strategy 12.3.2 China Outdoor Advertising Enterprises Brand Strategy
12.3.3 Strategy of Outdoor Advertising Brands Management

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