China Outdoor Advertising Industry Research Report 2012-2016 - HuidianResearch.com PR Newswire ALBANY, New York, October 31, 2012 ALBANY, New York, October 31, 2012 /PRNewswire/ -- China Outdoor Advertising Industry develops rapidly and competes fiercely; products category are rich and new technology & new materials are widely used. So far, there are 60,000 enterprises among which 98% are private enterprises. Recently years, outdoor digital media network has fully developed because of the clear property right and less government intervention. Outdoor digital media network drives the development of China outdoor advertising industry. The networked and scalization of outdoor media develop rapidly. To Browse Full Toc Visit: http://www.huidianresearch.com/report/research-on-outdoor-advertising-industry-in-china-2012-2016.htm In 2011, JCDecaux, Focus Media, Visionchina Media and other key outdoor medias are processing more and more media resource. Focus Media transfers its business to more cities; Visionchina Media obtains more subway lines video media resources. However, this kind of media expanding still belongs to small scale and is too weak to change the original market structure. The key media enterprises still rely on the existing media resource to increase business performance. For the key outdoor media enterprises, the year of 2011 is a harvest year, for their ad revenue has a great raise year-on-year. With the development of technology and outdoor advertising, peoples requirements for outdoor media are becoming higher and higher. Traditional guideboard, light box, single column display and neon cannot satisfy audiences needs. Outdoor advertising competition will focus on brand value, customer management and professional quality. As a result, LED emerges. The large scale LED display screen is the perfection combination of technology and media. It is LED that can practice the conception and will be the development trend of outdoor advertising media in the future. Latest Reports by Huidian Research Vehicle Retarder Industry in China China Notebook PrintingMarket China's Feed Grade Manganese Carbonate Industry China's Feed Grade Manganese Sulfate Industry China Degradable Mulching Film Industry Domestic Coastal Container Industry in China China Zinc Industry Wall Mounted Gas Boiler Market Non-standard Pressure Vessel Market China Generic Drug Market Non-metallic Refractory Building Materials Market China Wedding Dress Market China General Aviation Market China's Pelagic Fishing Vessel Market China's Selenium-rich Agricultural Products Market Table of Content 1. Development Analysis of International Outdoor Advertising Industry 1.1 Development of International Advertising Industry 1.1.1 Operating Status 1.1.2 Ranking 1.1.3 Development Status 1.2 Market Conditions of International Outdoor Advertising Industry 1.2.1 Development Status Quo 1.2.2 Development Trend 1.2.3 Market Demand Analysis 1.2.4 Development Opportunity 1.3 Development of Outdoor Advertising Industry by Countries and Regions 1.3.1 USA 1.3.2 Europe 1.3.3 Japan 1.3.4 South Korea 2. Development Status Quo of China Outdoor Advertising Industry 2.1 Development Overview of China Outdoor Advertising Industry 2.1.1 Development History 2.1.2 Product Category 2.1.3 Industry Integration Analysis 2.1.4 Outdoor Advertising Advantages in the Cross-sectors Cooperation 2.2 Market Condition of China Outdoor Advertising Industry 2.2.1 Development Overview 2.2.2 Development Analysis 2.2.3 Market Characteristics Analysis 2.2.4 Market Development Analysis 2.3 Demand Analysis of China Outdoor Advertising Industry 2.3.1 Market Demand Analysis 2.3.2 Customers New Requirements for Outdoor Advertising 2.4 Industry SWOT Analysis 2.4.1 Strength 2.4.2 Weakness 2.4.3 Opportunity 2.4.4 Threat 3. Outdoor Ad Audience and Serving Analysis of China Outdoor Advertising Industry 3.1 Reasons and Characteristics of Outdoor Ad Serving 3.2 Audience Analysis 3.3 Influencing Factors Analysis 4. Development Analysis of Main Forms of Outdoor Advertisement 4.1 Billboard Advertisement 4.2 Neon-light Advertisement 4.2.1 Overview 4.2.2 Color Value and Function of Neon-light 4.2.3 Quality Analysis of Neon-light Billboard 4.2.4 Market Prospect of Neon-light Advertisement 4.3 Light Box Advertisement 4.3.1 The Conception 4.3.2 The Type 4.3.3 The Characteristic and Manufacturing Technology 4.3.4 Process Requirements for Light Box Advertisements Design 4.3.5 Status Quo and Development Trend 4.4 Public Transport Advertising 4.4.1 Introduction 4.4.2 Overview of Vehicle Graphics 4.4.3 The Foreign Snatch Public Transport Advertising Market 4.4.4 Vehicle Graphics need Regularization 4.4.5 Market Analysis of Subway Outdoor Digital Advertisements 4.4.6 Status Quo Analysis of Public Transport Advertising Agency 4.5 Outdoor TV Advertisements 4.5.1 Market Situation 4.5.2 Industry Rise 4.5.3 Marketing Tools Analysis 4.5.4 The Coming Shuffle 4.5.5 Market Analysis of Public Transport Mobile TV Advertisements 4.6 Airport Outdoor Advertisements 4.6.1 Statue Quo 4.6.2 Characteristics 4.6.3 Development Trends 4.6.4 Airports Media Need Industry Rational Competition 4.7 Prismatic Display Advertisements 4.7.1 Introduction of Prismatic Display Billboard 4.7.2 Industry Statue Quo 4.7.3 Industry Competition Situation 4.8 Other Forms of Outdoor Advertisements 4.8.1 POP Advertisement Analysis 4.8.2 The Strength of Hot-air Balloon Advertisement 4.8.3 The Strength of Wall Advertisement in the Rural Market 4.8.4 Community Advertisement 5. Regional Market Analysis of Outdoor Advertising Industry in China 5.1 Outdoor Advertisements Serving in the First-tier Cities 5.2 Outdoor Advertisements Serving in the Second-tier Cities 5.3 Outdoor Advertisements Serving in the Third-tier Cities 6. Investment Prospects Analysis of Outdoor Advertising Industry 6.1 Subway Advertisements Contains Unlimited Business Opportunities 6.2 LED Electronic Screen Outdoor Advertising Media Became the Development Trend 7. Competition Pattern Analysis of Outdoor Advertising Industry 7.1 Concentration Analysis 7.2 Competition Pattern Analysis 7.3 Development Trends of Competition Pattern 8. Key Enterprises of Outdoor Advertisement 8.1 Clear Channel Outdoor Holdings Inc 8.1.1 Company Introduction 8.1.2 Business Strategy of Clear Channel 8.2 JCDecaux Group 8.2.1 Company Introduction 8.2.2 Three Major Areas Occupy the Industry Leadership Position 8.2.3 Core Values of JCDecaux Group 8.2.4 JCDecaux China 8.3 TOM Group Co. Ltd. 8.3.1 Company Introduction 8.3.2 Operating Condition 8.3.3 Profitability Analysis 8.4 Clear Media Limited 8.4.1 Company Introduction 8.4.2 Cooperative Partners 8.4.3 Products Strength 8.4.4 Business Condition 8.4.5 Profitability Analysis 8.4.6 Service Information 8.4.7 Innovative Conception 8.5 Dahe Media Co. Ltd. 8.5.1 Company Introduction 8.5.2 Strength of Technology 8.5.3 Business Performance 8.5.4 Profitability Analysis 8.5.5 After-sales Service 9. Investment Strategy Analysis of Outdoor Advertising Industry 9.1 Investment Environment 9.2 Investment Advantages 9.3 Investment Opportunities 10. Investment Risk Warning of Outdoor Advertising Industry 10.1 The Main Influencing Elements 10.1.1 Favorable Factors 10.1.2 Adverse Factors 10.2 Investment Risk Warning 10.2.1 Lack of Regularized Competition Mechanism, Market Is Less Mature 10.2.2 Frothy Industry Capital-driven 10.2.3 Space saturated, Media Inundant 11. Development Trend Analysis of Outdoor Advertising Industry 11.1 Market Trend Analysis 11.2 Demand Forecast 11.3 Industry Planning Proposals 12. Outdoor Advertising Enterprises Management Strategy Recommendations 12.1 Marketing Strategy 12.2 Competitiveness Improvement Strategy of Outdoor Advertising Enterprises 12.3 Strategic Thinking of China Outdoor Advertising Brands 12.3.1 The Significance of Brand Strategy 12.3.2 China Outdoor Advertising Enterprises Brand Strategy 12.3.3 Strategy of Outdoor Advertising Brands Management About Us Established in 2005, Huidian Research is a leading industry consulting & market survey firm in China who provides market research, consumer survey, expert interview, project survey, competition intelligence service for numerous Fortune Global 500 Corporations. The services of Huidian Research facilitate our client better understand Chinese industry and market, as well as help them with their strategic planning and investment decision-making.. 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China Outdoor Advertising Industry Research Report 2012-2016 - HuidianResearch.com
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