Yahoo! JAPAN and DG/MediaMind Sign Business Partnership for Display and Video
TOKYO, Japan and NYC, Oct. 31, 2012 (GLOBE NEWSWIRE) -- via PRWEB - Yahoo
Japan Corporation, which operates Yahoo! JAPAN, and MediaMind Technologies
K.K. (hereinafter "MediaMind"), a subsidiary of DG (Nasdaq:DGIT), announced
today that the two companies have signed a business partnership for
cooperation in display and video advertising.
The partnership is designed to meet the needs of advertisers seeking to
develop more engaging display and video advertisements, as well as to
strengthen ad technology-based solutions.
The strategic partnership will enable advertisers to deliver more effective
advertising campaigns based on the MediaMind platform, and the development
capabilities of Yahoo! JAPAN.
A trial service will be launched in the field of display advertising at the
Japanese premium video service "GyaO!"after the beginning of 2013.
MediaMind is an independent platform that provides ad technology services to
the global market. It also helps advertisers deliver cross-channel campaigns
as a third party ad server. As a result of the partnership, Yahoo! JAPAN will
authorize MediaMind as its official third party ad server. The two parties
will, in collaboration with advertisers who satisfy certain conditions, work
together to make use of analytics and develop solutions to address future
Yahoo! JAPAN http://www.yahoo.co.jp/
Yahoo! JAPAN is a leading internet brand and one of the most trafficked
Internet destinations in Japan. Yahoo! JAPAN seeks to provide online products
and services essential to users' lives, and offers a full range of tools and
marketing solutions for businesses to connect with Internet users in Japan.
Yahoo! JAPAN is headquartered in Tokyo, Japan.
DG connects over 11,000 global advertisers and agencies with their targeted
audiences through an expansive network of over 6,000 television broadcast
stations and over 11,500 web publishers in 75 countries. The Company's
television division utilizes best-in-class network and content management
technologies, creative and production resources, digital asset management and
syndication services that enable advertisers and agencies to work faster,
smarter and more competitively. The Company's online division, MediaMind,
allows marketers to benefit from optimized management of online advertising
campaigns while maximizing data driven advertising. For more information,
Yahoo Japan Corporation PR
MediaMind Technologies Ltd.
T. 646-437-3737 (US)
MediaMind Technologies Japan
T. +81-3-6457-1866 (Japan)
This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit
CONTACT: DG and MediaMind
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