NXP Enables Mass Market Adoption of NFC Tag Applications

NXP Enables Mass Market Adoption of NFC Tag Applications 
New NTAG21x Tag IC Family Enables NFC to Be Used More Widely Than
Ever Before 
EINDHOVEN, THE NETHERLANDS -- (Marketwire) -- 10/31/12 --  NXP
Semiconductors (NASDAQ: NXPI) announced today the launch of the
NTAG21x family -- the 2nd generation of the company's NFC tag IC
products -- to further expand the deployment of NFC tags for OEMs,
inlay customers and end users. As well as increasing RF performance,
the new NTAG21x family comes with a choice of memory sizes, from 48
up to 888 bytes, and a number of new features such as an UID ASCII
mirror, a NFC counter, an integrated originality signature and
password protection. For the first time, these features address
customer demand for multi-application support, fast serialization,
smaller footprints and simple product authentication capabilities,
thus enabling mass deployment in publishing, retail, advertising,
consumer electronics, gaming and smartphone applications.  
NTAG21x builds on the success of NXP's industry-leading NFC expertise
and its NTAG203 family, NXP's first generation of NFC tag IC
specifically designed for optimized performance and easy integration.
As the NFC market develops rapidly, driven by nine out of ten major
mobile device manufacturers and most network operators, application
providers recognize the significant added value of NFC services and
content to enable smarter mobile living. Examples include the Lexus
advertisement in Wired magazine, Casino Group's NFC enabled
supermarkets and HP's Touch to Pair Mouse. 
"The NTAG product family is an important base for SMARTRAC's NFC tag
offering. The innovative features of the new NTAG21x, such as UID
mirroring, specific NFC counter, and basic security with password
based authentication, will generate additional momentum in major
non-payment NFC applications," said Ivan Plajh, head of business line
mobile and smart media at SMARTRAC. 
"As mobile usage continues to escalate exponentially, and NFC phones
are deployed at a rapid pace across the globe, big-brand marketers
are developing programs with enhanced NFC user experiences across
product, retail, and media channels. Whether deploying campaigns
regionally or globally, brands are counting on NFC-enabled media out
in the field to accurat
ely measure and track these cutting-edge
solutions. The integration of NXP's new NTAG21x products into the
thinaire NFC Enterprise platform will enable us to further diversify
our services and accelerate deployment," commented Mark Goodstadt,
CEO of thinaire. 
"2012 has been characterized by important NTAG-based NFC application
roll-outs, which resonated beyond the traditional NFC ecosystem and
allowed new customers to benefit from and use the technology," said
Rutger Vrijen, VP and general manager, tags and labels product line,
business unit identification, NXP Semiconductors. "Each industry has
its own requirements, and customers have realized that a successful
service deployment, full interoperability and best-in-class user
experience can only be achieved by working with NFC specialists such
as NXP and our partners to optimize the solution. Thanks to the
NTAG21x products, we can provide the right choice for any kind of NFC
tag application."  
The NTAG21x family is comprised of four different products, defined
around specific application categories. NTAG210, NTAG213, NTAG215 and
NTAG216 will offer respectively 48, 144, 504 and 888 bytes of user
memory, corresponding to the maximum message size that can be stored. 
New features include: 

--  32-bit password authentication, which offers a simple protection
    mechanism for data stored into the tag
--  UID ASCII mirror, which automatically maps the IC unique serial number
    to a stored NDEF message, thus greatly simplifying tag serialization
    e.g. in smart poster applications
--  24-bit NFC counter and NFC counter ASCII mirror, which measures the
    number of interactions occurred between NFC devices and the tag, and
    appends it to a stored NDEF message, e.g. to improve usage analytics
    in smart advertisement or location based services
--  Integrated originality signature, which enables the detection of
    unauthorized NTAG copies, thus providing a simple but powerful product
    authentication method
--  A new Fast Read command, which speeds up tag registration in inline
    processes such as print media or product label manufacturing
--  A special variant of the NTAG216, called NTAG216F, which additionally
    offers a configurable Field Detection pin and a Sleep mode, features
    particularly required in electronics pairing applications.

All products are fully NFC Forum Type 2 Tag compliant, and share the
same optimized RF sensitivity, making them the performance benchmark
in their category. The NTAG21x family is available now in sample
quantities through selected NXP partners including SMARTRAC,
Identive, and LSIS. There are multiple standard-sized tags, as well
as the ability to have custom versions created. On request, NXP's
partners can also facilitate the printing and programming of the tags
for customers and end users. 
NFC is a market-proven, standardized technology co-invented by NXP
and Sony in 2002. NXP is at the center of the NFC ecosystem, fuelling
its development by partnering with almost all major handset
manufacturers, mobile OS providers and applications developers. NXP
is the no. 1 supplier to the identification market globally, and
leverages its leadership in contactless and security technologies to
provide complete mobile transaction solutions: NFC controllers,
secure elements in all form factors, NFC tags and infrastructure
reader ICs. Currently OEMs have selected NXP's NFC technology for
more than 200 mobile devices.  
With over 4.5 billion RFID-based chips sold to date, NXP is also the
world leader in the design and manufacturing of ICs used in smart
labels, tags and the corresponding reader components. NXP has been in
the RFID business since 1988 and has developed the most comprehensive
IC portfolio (HITAG in LF, ICODE and MIFARE in HF, UCODE in UHF, NTAG
in NFC) covering all relevant RFID frequency bands. 

--  NXP RFID solutions
--  NXP portfolio for NFC
--  Additional information on near field communication (NFC)

About NXP Semiconductors
 NXP Semiconductors N.V. (NASDAQ: NXPI)
provides High Performance Mixed Signal and Standard Product solutions
that leverage its leading RF, Analog, Power Management, Interface,
Security and Digital Processing expertise. These innovations are used
in a wide range of automotive, identification, wireless
infrastructure, lighting, industrial, mobile, consumer and computing
applications. A global semiconductor company with operations in more
than 25 countries, NXP posted revenue of $4.2 billion in 2011. For
more information visit www.nxp.com.  
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