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The Principal Financial Group Joins Live Healthy America to Get Employees Moving



  The Principal Financial Group Joins Live Healthy America to Get Employees
  Moving

 New relationship brings wellness challenges, tools and healthy habits to the
                                  workplace.

Business Wire

DES MOINES, Iowa -- October 31, 2012

The Principal Financial Group^® and Live Healthy America are joining forces to
improve healthy habits and physical activity at workforces nationwide.
Together these companies will work with employers to provide comprehensive
wellness programs, employee wellness challenges and innovative online tools,
all designed to encourage healthier, more engaged employees.

“By bringing together the capabilities of both companies, we’re able to bring
to market a new type of wellness program that has all of the elements of our
research-based, comprehensive programs with a fun and engaging approach,” said
Lee Dukes, president of Principal Wellness Company, a subsidiary of the
Principal Financial Group. “Through this new relationship, we’re expanding the
scope of services we can jointly offer, which will further enhance the
impressive outcomes our clients experience today.”

Employers offering year-round workplace wellness programs from The Principal^®
will have new ways to engage employees with powerful tools including
team-centric campaigns, fitness trackers, recipes and coaching videos from
Live Healthy America. Specializing in making wellness activities social and
engaging, Live Healthy America provides turnkey wellness challenges in which
employees can connect personal interests, goals and activities. These
challenges focus on weight management, physical activity and nutrition and
drive increased engagement, health education and improved morale among
employees.

“Integrating the Live Healthy experience with clinically proven Principal
wellness programs produces an opportunity to grow with our current family of
customers and engage in a wider spectrum of health resources and comprehensive
offering,” said Troy W. Vincent, CEO of Live Healthy America. “This
collaboration is an opportunity to not only provide an avenue of cost-savings,
but also build an employee retention and cultural enhancement tool for our
customers.”

For more news and insights from The Principal, connect with us on Twitter at
http://twitter.com/ThePrincipal.

About the Principal Financial Group
The Principal Financial Group^® (The Principal ^®)^1 is a global investment
management leader offering retirement services, insurance solutions and asset
management. The Principal offers businesses, individuals and institutional
clients a wide range of financial products and services, including retirement,
asset management and insurance through its diverse family of financial
services companies. Founded in 1879 and a member of the FORTUNE 500^®, the
Principal Financial Group has $392.2 billion in assets under management^2 and
serves some 18.3 million customers worldwide from offices in Asia, Australia,
Europe, Latin America and the United States. Principal Financial Group, Inc.
is traded on the New York Stock Exchange under the ticker symbol PFG. For more
information, visit www.principal.com.

About Live Healthy America
Since 2008, Live Healthy America has been a wellness catalyst
for both grassroots-level outreach programs and corporate initiatives to
ensure positive outcomes and reduced health care costs. Live Healthy utilizes
a unique approach to create wellness campaigns that are social, interactive
and engaging. Located in Des Moines, Iowa and Dallas, Texas, Live Healthy
America has successfully assisted over 500 organizations and communities
across the United States to build their own cultures of wellness. For more
information, visit www.livehealthyamerica.com.

^1 “The Principal Financial Group” and “The Principal” are registered service
marks of Principal Financial Services, Inc., a member of the Principal
Financial Group.
^2 As of September 30, 2012.

Contact:

Principal Financial Group
Sonja R. Sorrel, 515-362-2431
sorrel.sonja@principal.com
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