Yahoo! and Wenner Media Join Forces to Form a Cross-Platform Original Entertainment Content Hub

  Yahoo! and Wenner Media Join Forces to Form a Cross-Platform Original
  Entertainment Content Hub

Companies Will Deliver a Unique Experience for Users By Collaborating on New,
                     Deeply Engaging Editorial Franchises

Business Wire

LOS ANGELES & NEW YORK -- October 31, 2012

Yahoo! Inc. (NASDAQ:YHOO) and Wenner Media today announced a cross-promotional
content deal designed to enhance the user experience on Yahoo!’s omg!
(http://omg.yahoo.com), Yahoo! Music (http://music.yahoo.com), Us Weekly
(www.usmagazine.com), Rolling Stone (www.rollingstone.com), and Men’s Journal
franchises. By combining the editorial expertise and scale of these
entertainment media brands, users will now have access to new and exclusive,
high-quality entertainment and music news content, providing them with a more
engaging way to satisfy their daily pop culture cravings.

Under this agreement, editorial teams from both companies will work closely
together to co-produce a new breed of online editorial franchises around the
entertainment topics users are most interested in.

In addition, Us Weekly and Rolling Stone will each have permanent branded
pages on omg! and Yahoo! Music, respectively, while omg! and Yahoo! Music will
have permanent branded pages on UsMagazine.com and RollingStone.com – as well
as on-going placement in the Us Weekly and Rolling Stone print editions. All
co-created content will be made available on these pages.

Content from Men’s Journal will also be distributed on Yahoo! for the first
time.

“This partnership combines boutique-quality entertainment content with
unmatched scale,” says David Kang, Wenner Media’s Chief Digital Officer,
“Rolling Stone and Us Weekly are iconic brands in music and celebrity news. As
a leader in digital media, Yahoo! is the perfect partner to help these brands
grow their digital footprint. Our brands coming together will create a rich
and engaging entertainment experience to best serve our users and advertisers
alike.”

“This deal is a powerful combination of talent and content that will enhance
our users’ daily habit of entertainment news consumption,” says Rich Cusick,
Yahoo!’s VP of Entertainment and Lifestyles. “We’re marrying Yahoo!’s deep
content reserves and massive online reach with Wenner’s reputation for quality
entertainment content. Factoring in our combined access to the best
entertainment editorial talent in the industry, this deal offers vast
possibilities to bring our users more creative and unique entertainment
content.”

The branded pages are now live:

  *Branded pages for Us Weekly and Rolling Stone live on omg! and Yahoo!
    Music (http://music.yahoo.com/programs/rolling-stone;
    http://omg.yahoo.com/us-weekly)
  *Branded pages for omg! and Yahoo! Music live on the digital editions of Us
    Weekly and Rolling Stone (http://usmagazine.com/yahooomg;
    http://rollingstone.com/yahoomusic)

About Yahoo!

Yahoo! is focused on creating deeply personal digital experiences that keep
more than half a billion people connected to what matters most to them, across
devices and around the globe. Yahoo!'s unique combination of Science + Art +
Scale connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit the
pressroom (pressroom.yahoo.net) or the company's blog, Yodel Anecdotal
(yodel.yahoo.com).

About Wenner Media

Wenner Media, LLC, a privately held company headquartered in New York City,
publishes Rolling Stone, Us Weekly, and Men’s Journal magazines. The company’s
three titles attract more than 42 million readers each month in print, and
more than 22 million gross monthly unique visitors to its websites,
UsMagazine.com, RollingStone.com and MensJournal.com.

Contact:

For Yahoo!
Bahareh Ramin, 310-266-4354
bahareh@yahoo-inc.com
or
For Wenner Media
Mark Neschis, 212-484-3419
mark.neschis@wennermedia.com
 
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