MDC Partners Backs Partnership With Three Industry Heavyweights to Form Union, a New Agency Created from the Canadian Operations

MDC Partners Backs Partnership With Three Industry Heavyweights to Form Union, 
a New Agency Created from the Canadian Operations of CP+B 
Union Agency to be Led by Lance Martin of Taxi 2, Subtej Nijjar of CP+B and 
Dave Carey of Lowe Roche 
TORONTO, Oct. 31, 2012 /CNW/ - MDC Partners announced today that it is backing 
the launch of a new Canadian advertising agency born out of the operations of 
CP+B Canada.  Union will be led by three of the Canadian advertising 
industry's most respected and sought-after leaders, Lance Martin, former 
Executive Creative Director of Taxi 2, Subtej Nijjar, former President of CP+B 
Canada, and Dave Carey, formerly of Lowe Roche. 
"Union offers the kind of talented, experienced and modern team that will 
produce great work that will drive tangible, measurable financial returns for 
clients," said Miles Nadal, Chairman & CEO MDC Partners. "Clients are looking 
for innovative creative solutions and insights that deliver impactful results, 
and these partners represent the kind of digital thinking, modern strategic 
insight and creative disruption that can create, build, and catapult 
businesses. 
Continued Nadal, "This is an extraordinarily exciting time in the Canadian 
advertising marketplace, and one that MDC Partners has a passionate interest 
in because of our Canadian heritage.  We strongly support CP+B's focus on 
global growth, and we are thrilled to establish a new Partnership, with the 
formation of Union and its exciting entrepreneurial mission." 
CP+B will continue to service its international roster of clients CP+B through 
its five global offices in Miami, Boulder, London, Los Angeles and Sweden. 
"We love our Canadian partners and are very proud of the work that we've done 
together," said Andrew Keller, CEO, CP+B.  "We believe their best opportunity 
for growth and success will be as an independent agency.  We are great fans of 
Sub and look forward to the success of Union." 
"We see an opportunity to take advantage of the changes in today's marketing 
landscape by helping make our clients' brands more useful to consumers - 
emotionally and functionally," said Sub Nijjar.  "With the team we have 
assembled, we can create lasting unions between brands and consumers by 
finding ways to become a welcome, valued part of their lives at precisely the 
right times."  Added Lance Martin,  "Impact isn't about media choice, it's 
about finding those human truths and fresh connection points that lets 
consumers embrace a brand on a personal and emotional level.  Our intention is 
to help create brands that people want to invest in because the brands' value 
to them is personal and unrivaled." 
Union will provide clients with the opportunity to work collaboratively with 
an innovative new agency designed as a cross between a big idea shop and 
technology start-up.  The agency's creative problem-solving approach will 
merge deep brand strategy skills with the sophisticated modern discipline of 
user experience.  By taking the thinking and tools traditionally reserved for 
digital experience design and embedding them into the strategic process, the 
agency will drive brand-building that is more valued by consumers and more 
closely tied to business growth than ever before. 
The three Union Partners each bring a diverse background that will feed the 
highly entrepreneurial, hands-on culture of the agency.  One of Marketing 
Magazine's "Ones to Watch," Nijjar brings with him over 14 years of strategic 
and digital planning experience working on global brands like IBM, Microsoft, 
IKEA, Unilever, BestBuy, Under Armour and Domino's, as well as Canadian 
clients in industries ranging from consumer packaged goods to non-for-profit.  
Carey, who has 17 years of experience in the industry, joins Union from Lowe 
Roche, where he was Senior Vice President of Client Services and helped lead 
new business for the agency.  Carey also brings to the role unique experience 
in building agencies, having helped launch the Innocean Canada office in 2009. 
Rounding out the Union partnership, 18-year agency veteran Lance Martin brings 
one of the strongest creative resumes in the industry, most recently serving 
as Executive Creative Director at TAXI 2.  During over a decade at TAXI, Lance 
was integral in the creation of the agency's most awarded work for clients 
including MINI, Koodo, Nike, Viagra, Canadian Tire and most recently on Kraft 
Mio.  Union will also benefit from the leadership and mentorship of Andy 
Macaulay, who will take on the role of Chairman for the new company. 
About MDC Partners Inc. MDC Partners is one of the world's largest Business 
Transformation Organizations that utilizes technology, marketing 
communications, data analytics, insights and strategic consulting solutions to 
drive meaningful returns on Marketing and Communications Investments for 
multinational clients in the United States, Canada, Europe, Latin America and 
the Caribbean. 
MDC Partners' durable competitive advantage is to Empower the Most Talented 
Entrepreneurial Thought Leaders to Drive Business Success to new levels of 
Achievement, for both our Clients and our Shareholders, reinforcing MDC 
Partners' reputation as "The Place Where Great Talent Lives." 
MDC Partners' Class A shares are publicly traded on NASDAQ under the symbol 
"MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A". 
(Logo:  http://photos.prnewswire.com/prnh/20120221/NY57031LOGO ) 
 ____________________________________________________________________________________________________________________
|CONTACT:|Alexandra Delanghe                                                                                         |
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|        |VP, Corporate Communications                                                                               |
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|        |646-429-1845                                                                                               |
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|        |adelanghe@mdc-partners.com|
|________|___________________________________________________________________________________________________________| 
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SOURCE: MDC Partners 
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CO: MDC Partners
ST: Ontario
NI: ADV PUB FIN VNT 2575 WNEWS  
-0- Oct/31/2012 14:10 GMT
 
 
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