Zillow Acquires Buyfolio
Online and Mobile Platform Empowers Collaborative Shopping Between Homebuyers
and Their Agents
SEATTLE, Oct. 31, 2012 (GLOBE NEWSWIRE) -- Zillow, Inc. (Nasdaq:Z), the
leading real estate information marketplace, today announced it has acquired
Buyfolio™, an online and mobile collaborative shopping platform where home
shoppers can search, track, organize and discuss for-sale listings with their
real estate agent, significant other, or a private group. Buyfolio makes
online shopping for a home easier and more organized, giving homebuyers a
simple, real-time snapshot of their home search, and allowing the buyer's
agent to add local knowledge, notes and additional listings. Zillow® plans to
offer Buyfolio's online and mobile products to Zillow Premier Agents and
brokerages nationwide. Financial terms were not disclosed.
"This acquisition allows Zillow to expand its suite of software tools for
Premier Agents and brokerages, and will help them convert Internet leads into
closed sales," said Spencer Rascoff, Zillow CEO. "We're very excited to
welcome the Buyfolio team into Zillow."
Buyfolio launched in 2011 and currently is focused on New York City. In
addition to the agent and consumer tools, the company also provides a suite of
brokerage tools, including a lead capture webpage for brokerage websites, and
a lead manager and tracking tool. Buyfolio's mobile apps for Android™ and iOS
allow real estate agents and home shoppers to access their folios on the go,
with the ability to add, track, organize and discuss homes from anywhere.
"Zillow shares our vision and excitement, and business will carry on as usual
for Buyfolio. With Zillow's resources and support, we'll be able grow and
innovate more quickly," said Susan Daimler, Buyfolio co-founder. "Both Zillow
and Buyfolio are committed to providing technology to agents in a changing
real estate landscape, and we are excited to help them succeed in the years to
Buyfolio's co-founders, Matt and Susan Daimler, also started SeatGuru.com, an
award-winning online airline seating guide, which was acquired by Expedia® in
2007. Both founders will continue working in New York City for Zillow.
Buyfolio is the fourth acquisition by Zillow. In 2011, Zillow acquired
Postlets®, a leading online real estate listing creation and distribution
platform, and Diverse Solutions®, which helps real estate agents market their
businesses and improve their personal websites. In June 2012, the company
acquired RentJuice®, the foundation of Zillow Rentals. Each of these companies
provides valuable services that support Zillow's strategic expansion beyond a
traditional media model to offer a suite of marketing and business services to
About Zillow, Inc.
Zillow (Nasdaq:Z) is the leading real estate information marketplace,
providing vital information about homes, real estate listings and mortgages
through its website and mobile applications, enabling homeowners, buyers,
sellers and renters to connect with real estate and mortgage professionals
best suited to meet their needs. More than 35 million unique users visited
Zillow's websites and mobile applications in September 2012. Zillow, Inc.
operates Zillow.com®, Zillow Mortgage Marketplace, Zillow Mobile, Postlets,
Diverse Solutions, Zillow Rentals and Buyfolio. The company is headquartered
The Zillow logo is available at
Zillow.com, Zillow, Postlets, Diverse Solutions and RentJuice are registered
trademarks of Zillow, Inc. Buyfolio is a trademark of Zillow, Inc.
Android is a trademark of Google, Inc.
Expedia is a registered trademark of Expedia, Inc.
CONTACT: Media Contact:
Cynthia Nowak, Zillow
206-757-2701 or firstname.lastname@example.org
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