Wireless Innovation Council Identifies Three Transformational
Technologies and Frameworks Driving the Future of Wireless Innovation
Mobiquity-Founded Forum Finds Gamification Methods Fail to Create
Long-Lasting Behavior Change; Recommends Organizations Adapt Flexible
Mobile Payment Strategies in Fragmented Market
BOSTON, MA -- (Marketwire) -- 10/31/12 -- Mobility has changed
virtually every facet of business. So what's next? Mobiquity
(www.mobiquityinc.com), a professional services firm creating
innovative mobile solutions and apps that drive business value,
founded the Wireless Innovation Council (WIC) to identify these areas
of innovation and benchmark how businesses should respond. Today,
Mobiquity released WIC's first-year research findings that it
recently communicated to members. WIC is comprised of strategic
decision-makers across various industries and functions, including
executives from Progressive Insurance, Marriott, Fidelity,
UnitedHealth Group, Supervalu, Reed Elsevier, the U.S. Navy, L'Oreal,
DuPont, Boston Scientific, CatamaranRx, Pitney Bowes, BAE, Weight
Watchers and NORC.
WIC identified three transformational wireless technologies and
frameworks that will drive business innovation in the future. WIC
members will use these frameworks in their own organizations, and
continue to provide guidance on them moving forward.
1. Mobile Payment Ecosystems
The Mobile Payments (mPayments) market
is growing but fragmented, and stakeholders find it increasingly
difficult to make investment decisions. WIC conducted a planning
exercise to provide a framework to validate and develop robust
strategies that deliver value in all mobile payment scenarios.
Mobiquity President and Chief Strategy Officer Scott Snyder presented
a detailed description of four potential future (three-five year
outlook) scenarios of the Mobile Payments Ecosystem. WIC members
found each of the scenarios to be equally likely, meaning companies
will need to maintain flexibility in their mPayment strategies to
position for mPayments success.
2. Behavior Change Through Mobile Requires Long-term Strategies
While many mobile apps successfully help consumers make healthy
lifestyle changes, the methods they employ -- gamification badges,
notifications, etc. -- largely fail to create long-lasting behavior
changes. WIC concluded that a long-term commitment to behavior change
requires a thorough understanding of a person's "journey" -- past
behavior, motivation and attitudinal patterns, and current lifestyle.
By incorporating lessons from behavioral and cognitive sciences and
behavioral economics into today's digital technology -- specifically
the smartphone -- it is now possible to develop highly effective
intervention programs to produce long-lasting behavior change.
3. Wireless Sensor Networks
WIC examined how the recent explosion of
sensors in connected health and fitness devices could be leveraged in
different industries. In collaboration with leaders of several
industries, WIC developed a highly-applicable framework for
non-technical companies to analyze the competitive value of connected
solutions. The framework allows organizations to shape wireless
concepts into complete, economically viable solutions.
"Whether it's scenario planning, presentations by national or
international experts, practical case studies or the informal sharing
with WIC partners, this forum not only offers the opportunity to
wrestle with the individual wireless issues that matter to us, but
also helps broaden and sharpen our vision of how wireless will
transform the industry going forward," said Arielle Band, VP,
Strategic Growth, Catamaran RX.
The WIC is made up of more than a dozen organizations from the public
and private sectors, with Babson College's Center for Information
Management Studies serving as WIC's academic research partner. Mario
Quijada, Principal at AV&Co., David Petersen, CEO of Sense Networks,
Amos Adler, CEO of MemoText and David Birch, a privacy and identity
thought leader, were featured speakers at the most recent meeting in
"Mobile innovation has the potential to dramatically influence every
aspect of the way we interact, behave, and transact," Snyder said.
"The goal of WIC is to bring together many of the leading business
and academic minds so that, together, we can explore new ways to
harness the power and benefits of mobile technologies, and shape new
futures for society and business."
Mobiquity is a professional services firm working
with the Global 2000 to create innovative mobile solutions and apps
that drive business value. Clients benefit from the breadth and depth
of the company's cross-disciplinary teams to unleash the power of
mobile. Integrating strategy, user-experience design and app
development, Mobiquity delivers across the entire mobile ecosystem,
driving business innovation and competitive advantage. Since its
inception, Mobiquity's client roster has surged to more than 70
companies (the majority hailing from the Fortune 500), including CVS,
Boston Scientific, Fidelity Investments, MetLife, the New York Post,
Putnam Investments and Weight Watchers International. Mobiquity was
named by Network World as one of the hot technology startups to watch
in 2012. SAP also selected Mobiquity as a partner to help customers
develop and implement mobile strategies and applications that
optimize investments in SAP enterprise solutions. To learn more,
Kristin Parran Faulder
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