7 Days Group Holdings Limited Special Committee Appoints Financial Advisor and Legal Counsel

7 Days Group Holdings Limited Special Committee Appoints Financial Advisor and
                                Legal Counsel

PR Newswire

GUANGZHOU, China, Oct. 31, 2012

GUANGZHOU, China, Oct. 31, 2012 /PRNewswire-FirstCall/-- 7 Days Group
Holdings Limited (NYSE: SVN; "7 Days Group" or the "Company"), a leading
economy hotel chain based in China, announced today that the special committee
of the Company's board of directors (the "Special Committee"), consisting of
Mr. Tan Wee Seng and Mr. Bin Dai, has retained J.P. Morgan Securities (Asia
Pacific) Limited ("J.P. Morgan") as its financial advisor and Baker & McKenzie
as its United States legal counsel.

J.P. Morgan and Baker & McKenzie will assist the Special Committee in
reviewing and evaluating the preliminary non-binding proposal received from
the Company's co-founders and co-chairmen of its board of directors, Mr.
Boquan He and Mr. Nanyan Zheng, and their respective affiliates, Sequoia
Capital China and affiliates of the Carlyle Group (collectively, the
"Consortium Members") on September 26, 2012, to acquire all of the outstanding
shares of the Company not currently owned by the Consortium Members in a going
private transaction (the "Proposed Transaction"). J.P. Morgan and Baker &
McKenzie will also assist the Special Committee in reviewing and evaluating
any additional proposals that may be made by the Consortium Members or other
parties, if any.

O'Melveny & Myers LLP is acting as the Company's legal counsel and Maples &
Calder is acting as the Company's outside counsel for matters relating to
Cayman Islands law.

The Special Committee has not set a definitive timetable for the completion of
its evaluation of the Proposed Transaction or any other alternative
transaction (if any) and does not currently intend to announce developments
unless and until an agreement has been reached. However, there can be no
assurance that any definitive offer will be made, that any agreement will be
executed or that the Proposed Transaction or any other transaction will be
approved or consummated.

ABOUT 7 DAYS GROUP

7 Days Group is a leading and fast growing national economy hotel chain based
in China. It converts and operates limited service economy hotels across major
metropolitan areas in China under its award-winning "7 Days Inn" brand. The
Company strives to offer consistent and high-quality accommodations and
services primarily to the growing population of value-conscious business and
leisure travelers who demand affordable, clean, comfortable, convenient and
safe lodging, and to respond to its guests' needs.

CAUTIONARY NOTE ABOUT FORWARD-LOOKING STATEMENTS:

This press release includes statements that may constitute forward-looking
statements made pursuant to the safe harbor provision of the Private
Securities Litigation Reform Act of 1995. These forward-looking statements can
be identified by terminology such as "will," "expects," "anticipates,"
"future," "intends," "plans," "believes," "estimates" and similar statements.
The Company may also make written or oral forward-looking statements in its
periodic reports to the U.S. Securities and Exchange Commission on forms 20-F
and 6-K, in its annual report to shareholders, in press releases and other
written materials and in oral statements made by its officers, directors or
employees to third parties. Statements that are not historical facts,
including statements about the Company's beliefs and expectations, are
forward-looking statements. Forward-looking statements involve inherent risks
and uncertainties that could cause actual results to differ materially from
the forward-looking statements. A number of important factors could cause
actual results to differ materially from those contained in any
forward-looking statement. Potential risks and uncertainties include, but are
not limited to, risks outlined in the Company's filings with the U.S.
Securities and Exchange Commission, including its registration statements on
Form F-1, F-3 and annual reports on Form 20-F, in each case as amended. The
Company does not undertake any obligation to update any forward-looking
statement, except as required under applicable law.

For further information, please contact:

Investor Contact:
Vivian Chen, Investor Relations Director
7 Days Group Holdings Limited
Tel: +86-20-8922-5858
IR@7daysinn.cn

Investor Relations (HK):
Mahmoud Siddig, Managing Director
Taylor Rafferty
Tel: +852-3196-3712

Investor Relations (US):
Marc Raybin, Director
Taylor Rafferty
Tel: +1-212-889-4350
7DaysInn@taylor-rafferty.com





SOURCE 7 Days Group Holdings Limited

Website: http://www.7daysinn.com
 
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