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Responsys Expands APAC Operations Into Japan

Responsys Expands APAC Operations Into Japan 
SAN BRUNO, CA -- (Marketwire) -- 10/30/12 --  Responsys, Inc.
(NASDAQ: MKTG), a leading provider of email and cross-channel
marketing solutions, today announced its expansion into Japan,
further strengthening Responsys' offering and presence in the APAC
region. In Japan, Responsys is working with customers such as HOME'S,
the country's largest real estate listing and information site (Next
Co. Ltd) and retailer Coach Japan to automate and optimize their
digital marketing programs.  
"Responsys is aggressively expanding our global reach into APAC,"
said Dan Springer, Chief Executive Officer of Responsys. "Australia
has been a strong market for us, and Japan presents another strategic
growth opportunity for Responsys within the APAC region. We look
forward to serving existing customers in this market and forging new
relationships with companies that want to market more effectively to
consumers across the key digital channels -- email, mobile, social,
display and the web."  
Responsys' expansion into Japan is an important move for the company
given consumers in Asia are more engaged than ever across the digital
channels. For example, in Japan, 96 million people will use the
internet by 2013(1), while currently 102 million people use mobile
devices(2) and 47% of smartphone owners access social media on their
device daily(3). 
Mr. Yosuke Hisamatsu, Marketing Director at HOME'S commented, "Smart
digital marketing is becoming increasingly critical to maintaining
customer loyalty, which is why we believe the Responsys Interact
Suite will have a significant impact on HOME'S business. Being able
to send targeted communications to our customers in an automated way
will not only drive increased engagement and revenue, but will allow
us to invest more time in our marketing strategy and spend less time
executing manual campaigns."  
Responsys is exhibiting at ad:tech Tokyo this week.  
About Responsys
 Responsys is a leading provider of email and
cross-channel marketing solutions that enable companies to engage in
relationship marketing across the interactive channels customers are
embracing today -- email, mobile, social, web and display. With
Responsys solutions, marketers can create, execute, and automate
highly dynamic c
ampaigns and lifecycle marketing programs that are
designed to grow revenue, increase marketing efficiency, and
strengthen customer loyalty. Responsys' New School Marketing vision,
flexible on-demand application suite, and customer success-focused
services aim to deliver high return on investment, increased levels
of automation and fast time-to-value. Founded in 1998, Responsys is
headquartered in San Bruno, California and has offices throughout the
world. Responsys serves world-class brands such as: American Family
Mutual Insurance Company, Avis Europe, Brooks Brothers, Continental
Airlines, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg,
Orbitz, Qantas, Southwest Airlines, and UnitedHealthcare. For more
information about Responsys, visit responsys.com. 
Connect with Responsys  


 
--  Like Responsys on Facebook - facebook.com/responsys
--  Follow @responsys on Twitter - twitter.com/responsys
--  Follow Responsys on LinkedIn - linkedin.com/company/responsys

  
(1) New Media Trend Watch, "Japan,"
http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/54-japan 
(2) Comscore, "Japan's Smartphone Surge,"
http://www.comscore.com/chi/layout/set/popup/Insights/Press_Releases/2012/8/Japa
n_Smartphone_Surge 
(3) New Media Trend Watch, "Japan,"
http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/54-japan 
Contact:
Heather MacKinnon
Responsys, Inc.
415.278.5437
hmackinnon@responsys.com 
 
 
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