Kia.com Mobile Site Captures "Triple Crown" Of Mobile Industry Awards
Kia Receives Honors by J.D. Power and Associates, Mobile Marketing Association
-- J.D. Power and Associates 2012 Automotive Mobile Site StudySM ranks Kia
mobile site highest in a tie
-- Recognition by J.D. Power and Associates comes on the heels of awards by
Digiday and Mobile Marketing Association
IRVINE, Calif., Oct. 31, 2012
IRVINE, Calif., Oct. 31, 2012 /PRNewswire/ --Kia Motors America's (KMA)
mobile site ranked highest in J.D. Power and Associates' 2012 Automotive
Mobile Site Study in a tie - the third major accolade this year for Kia.com's
mobile site. In addition to ranking highest in the J.D. Power and Associates
study, Kia.com's mobile site was recently named "Best Mobile Website" by
Digiday's Mobi Awards and "Top Mobile Website in North America" by the Mobile
Marketing Association. The three accolades are considered to be the "triple
crown" in the automotive mobile marketing industry.
The Kia.com mobile site was created in 2011 by Ansible Mobile, Kia's mobile
marketing agency, to meet the needs of an ever-growing population of online
Kia shoppers who use smartphones in their vehicle-shopping process. The J.D.
Power and Associates study, which examines the features and content of
automotive manufacturer mobile websites and their usefulness in engaging
shoppers, cited Kia's mobile site with performing particularly well in speed
and appearance. The 2012 Automotive Mobile Site Study included 9,131
evaluations of automotive mobile websites from vehicle shoppers who intend to
purchase or lease a vehicle within the next two years.
"Over the past several years mobile devices have become an integral tool for
car shoppers, and we recognized the need for consumers to be able to access
the Kia.com site while at the dealership or just before or after a vehicle
test-drive," said Michael Sprague, executive vice president, marketing &
communications, KMA. "In conjunction with Ansible Mobile, Kia developed a
site that has proven to be a vital resource for our consumers and yet another
component of our brand's transformation into a recognized industry leader."
Prior to this most recent J.D. Power accolade, Kia's mobile site was named
"Top Mobile Website in North America" at the Smarties Gala organized by the
Mobile Marketing Association and won a silver medal in the Global Website
Category. The Digiday Mobi Awards, which honor overall excellence and
breakthrough achievement in mobile media, marketing and advertising also
recognized Kia's mobile platform by naming it "Best Mobile Website."
"Recognition from actual consumers is by far the greatest acknowledgement we
can receive on the quality of the Kia mobile site," said JiYoung Kim, SVP of
Creative Solutions, Ansible. "The entire Ansible team feels incredibly
privileged to work for a brand that believes mobile can and should do more for
today's mobile users, and we look forward to helping Kia expand their mobile
leadership in the future."
About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA
recorded its best-ever annual sales total and became one of the fastest
growing car companies in the U.S.^^ ^ Kia is poised to continue its
momentum and will continue to build the brand through design innovation,
quality, value, advanced safety features and new technologies.
Information about Kia Motors America and its full vehicle line-up is available
at its website – www.kia.com. For media information, including photography,
1. Based on 5-year cumulative growth between 12-month retail sales for periods
ending September 2007 and September 2012 of all U.S. automotive brands.
SOURCE Kia Motors America
Contact: Scott McKee, +1-949-468-4813, firstname.lastname@example.org; or Matias Cavallin,
Zeno Group, +1-310-566-3987, email@example.com, for Kia Motors
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