Imagine Homes and Dow Unveil First DOW POWERHOUSE™ Community in Texas

  Imagine Homes and Dow Unveil First DOW POWERHOUSE™ Community in Texas

 Willis Ranch Community becomes the first in San Antonio featuring pioneering
                technology Solar Shingles as standard feature.

Business Wire

SAN ANTONIO, Texas -- October 31, 2012

The Dow Chemical Company and Imagine Homes, a San Antonio-based homebuilder
leading the nation in new high performance green building technology, unveiled
the first solar standard community in San Antonio. This new community is
leading the way in sustainable living by incorporating the award-winning DOW
POWERHOUSE Solar Shingle - an integrated solar roofing system that protects
the home and generates electricity - as a standard feature on all homes in
their Willis Ranch subdivision. This latest offering of Dow’s Solar Shingles
gives homebuyers in San Antonio the first community that combines Imagine
Homes’ superior homebuilding design with the most cutting-edge renewable
solution on the market.

“DOW POWERHOUSE was the ideal partner for us on the Willis Ranch community in
San Antonio,” said Imagine Homes President John Friesenhahn. “They enable us
to offer our customers a breakthrough roofing solution from one of the biggest
names in home energy-efficiency. A roof that protects the home, uses sunlight
to power it, and provides superior aesthetic appeal for our exterior design is
exactly what this market is looking for. There is no other product on the
market like it."

Homeowners that purchase a Willis Ranch home will get a complete POWERHOUSE
roofing system that saves money on their annual energy bills, reducing the
overall cost of home ownership and generating an unprecedented financial
return on their home investment. The home also comes with a monitoring system
that provides real-time readouts of electricity generation and home
electricity usage. Homebuyers can also choose to upgrade the standard sized
system to a bigger array that will offset even more of their energy bill.
Expected savings range anywhere from $4,000-$10,000 in the first year, plus
the POWERHOUSE Solar Shingles will increase the overall value of their home.

The combination of Imagine Homes with DOW POWERHOUSE Solar Shingles are
helping to redefine green living in San Antonio, and are working to meet Mayor
Castro’s, the city of San Antonio’s and Build San Antonio Green’s goals to
increase solar and reduce energy consumption in the area.

“The grand opening of this new Willis Ranch community directly supports our
mission to increase the number of green-built homes throughout our region,”
said Anita Devora, Executive Director, Build San Antonio Green. “DOW
POWERHOUSE Solar Shingles enable homeowners to have their roof work for them
as a renewable energy source and we are proud to support the partnership
between Imagine Homes’ and DOW POWERHOUSE in San Antonio. This is the future
of new homebuilding in America.”

Earlier this year, DOW POWERHOUSE announced the collaboration with Imagine
Homes to offer the DOW POWERHOUSE Solar Shingle roof system to all new
homebuyers in Imagine Homes’ six San Antonio area residential communities.

“We are very excited to be expanding this collaboration and celebrating the
first solar standard community in San Antonio with Imagine Homes,” said Dan
Pezolt, Dow Solar Marketing Director. “It’s a perfect partnership, bringing
together two companies that share a vision of smart homebuilding - which is
ideal for the San Antonio market.”

Made in the USA and backed by a 20 year warranty from Dow, the POWERHOUSE
Solar Shingle is certified as both a solar and roofing product. It has
received seven performance and safety certifications, including the backing of
Underwriters Laboratories (UL), International Code Council Evaluation
Service(ICC-ES) certification and is proven to withstand rain, hail and wind

The DOW POWERHOUSE™ Solar Shingle was recently honored as a recipient of a
2012 Breakthrough Award by POPULAR MECHANICS for creating the new benchmark in
roof design and engineering in the U.S. They were also awarded Gold for Best
New Product by the internationally-renowned 2012 Edison Awards™, and received
the TIME Magazine Best Invention of the Year in 2009.

Visit to find more information about the DOW POWERHOUSE
Solar Shingles and to get specific information on our availability in the
Texas market. Homeowners and building professionals can also follow DOW
POWERHOUSE on Facebook (, Twitter
(@DOWPOWERHOUSE), Pinterest ( and via

About Imagine Homes

Imagine Homes is San Antonio’s only true "green" volume homebuilder that
combines innovation and craftsmanship to build healthy, energy-saving and
environmentally responsible homes. The company was the first to build all
homes under both the federal Energy Star program and the Build San Antonio
Green program, co-administered by the Greater San Antonio Builders Association
and the Metropolitan Partnership for Energy. Established in 2006 by Jim
Bastoni and John Friesenhahn, Imagine Homes has grown quickly with homes built
or under construction in six high-growth neighborhoods throughout the San
Antonio area.

About Build San Antonio Green®

Build San Antonio Green® is San Antonio’s residential green building program.
The goal of Build San Antonio Green is to create awareness and interest among
builders and homeowners in resource-efficient building methods, materials, and
technologies. Build San Antonio Green has certified more than 1200 projects as
“built green,” including single family homes, multifamily developments, and
retrofit construction projects. These certifications have resulted in more
than 22 million kilowatt-hours of energy savings and more than 12 million
pounds of CO2 emissions reductions.


The DOW POWERHOUSE™ Solar Shingle is a first-of-its kind product, designed to
combine the benefits of solar technology with the durability and performance
of traditional roofing materials. POWERHOUSE has been developed to introduce
solar technology to a new generation of homeowners by providing an
unprecedented integrated roof appearance and simplified installation. It
combines a roofing shingle with a solar cell, enabling the DOW POWERHOUSE
Solar Shingle to be installed by a roofer along with standard asphalt roofing
materials. This makes the DOW POWERHOUSE Solar Shingle an easy choice for
homeowners looking for a residential solar solution that is easy to install
and aesthetically pleasing. Building Integrated Photovoltaic (BIPV) products
from Dow Solar are one of the many innovations from Dow establishing the
Company on the forefront of alternative energy solutions and expanding Dow's
commitment to using chemistry to solve the world's energy challenges. More
information about DOW POWERHOUSE can be found at
Homeowners and building professionals can also follow DOW POWERHOUSE on
Facebook ( and Twitter (@DOWPOWERHOUSE) or via

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately
innovate what is essential to human progress. The Company connects chemistry
and innovation with the principles of sustainability to help address many of
the world's most challenging problems such as the need for clean water,
renewable energy generation and conservation, and increasing agricultural
productivity. Dow's diversified industry-leading portfolio of specialty
chemical, advanced materials, agrosciences and plastics businesses delivers a
broad range of technology-based products and solutions to customers in
approximately 160 countries and in high growth sectors such as electronics,
water, energy, coatings and agriculture. In 2011, Dow had annual sales of $60
billion and employed approximately 52,000 people worldwide. The Company's more
than 5,000 products are manufactured at 197 sites in 36 countries across the
globe. References to "Dow" or the "Company" mean The Dow Chemical Company and
its consolidated subsidiaries unless otherwise expressly noted. More
information about Dow can be found at


For editorial information:
Sarah Young
The Dow Chemical Company
+1 (989) 638-6871
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