BrightTag Selected as Universal Tag Provider for Yahoo! JAPAN

BrightTag Selected as Universal Tag Provider for Yahoo! JAPAN 
BrightTag's Technology Will Serve as a Single Point of Integration
for All of Yahoo! JAPAN's Data-Driven Media Solutions 
CHICAGO, IL and TOKYO -- (Marketwire) -- 10/31/12 --  BrightTag, a
technology platform provider for the digital marketing industry,
today announced its tag management solution will serve as the
underlying infrastructure powering the delivery of Yahoo! JAPAN's
full suite of remarketing and media services. 
Through this strategic business alliance, BrightTag will enable
Yahoo! JAPAN to deliver all of its services through one universal
Yahoo! JAPAN tag making the Internet brand's connection to
advertisers and agencies faster and more efficient. Additional
benefits include centralized data collection across Yahoo! JAPAN's
verticals and media services as well as a reduced footprint on its
clients' websites.  
"We selected BrightTag because they have developed the industry's
leading, best-of-breed solution that addresses the unique needs of
Japan's online advertising ecosystem," said Masatsugu Shidachi,
Corporate Officer, Head of Marketing Solutions Company, Yahoo! JAPAN.
"This partnership greatly improves our speed to market and lays the
foundation for Yahoo! JAPAN to bring more innovation and growth to
Japan's interactive marketing industry." 
BrightTag ONE is an award-winning technology that goes beyond tag
management to make data instantly useful. By providing a single
unifying layer of data integration, BrightTag helps facilitate
interactions between website owners, publishers and digital marketing
services. In addition to Yahoo! JAPAN's own in-house solutions,
BrightTag will also enable seamless integration between the Internet
brand's strategic partners including Criteo, the global leader in
performance display advertising. 
"We are honored to provide comprehensive data integration services
for Yahoo! JAPAN and welcome a partnership that will contribute to
the growth of Japan's Internet economy," said Marc Kiven, Founder and
Chief Revenue Officer at BrightTag. "Our technology platform is
redefining how digital marketing data is connected in today's
dynamic, cross-channel world. The partnership demonstrates the
versatility of our technology for scaling data-driven marke
ting and
analytics efforts across the globe."  
About BrightTag
 BrightTag is building a new technical foundation for
the next generation of online marketing. The company's tag management
solution makes online data instantly useful in any web or mobile
application, while solving fundamental privacy, data quality and site
performance challenges. The award-winning BrightTag ONE(TM) platform
eliminates barriers to innovation and offers the industry's only
"tagless" method of directly integrating sites and services through
the cloud. Recognized for its technology and vision, Dow Jones
VentureWire named BrightTag one of the 50 most innovative technology
companies of 2011. BrightTag is headquartered in Chicago with offices
in London. 
About Yahoo! JAPAN 
 Yahoo! JAPAN is a leading internet brand and one
of the most trafficked Internet destinations in Japan. Yahoo! JAPAN
seeks to provide online products and services essential to users'
lives, and offers a full range of tools and marketing solutions for
businesses to connect with Internet users in Japan. Yahoo! JAPAN is
headquartered in Tokyo, Japan. 
Traci Hailpern
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