Reliv International Reports Third-Quarter Financial Results

Reliv International Reports Third-Quarter Financial Results

CHESTERFIELD, Mo., Oct. 31, 2012 (GLOBE NEWSWIRE) -- Reliv International, Inc.
(Nasdaq:RELV), a maker of nutritional supplements that promote optimal health,
today reported its financial results for the third quarter of 2012.

Net sales for the quarter were $15.3 million, an 11.7 percent decrease from
the third quarter last year. Net U.S. sales totaled $12.1 million, down from
third-quarter 2011 net sales of $14.1 million. Net sales outside of the United
States rose 0.9 percent in the third quarter of 2012 compared to the
prior-year quarter, buoyed by the European market where net sales increased by
39.2 percent.

Net income for the third quarter of 2012 was $287,000 or $0.02 per diluted
share, compared to $49,000 or $0.00 per diluted share in the 2011 third
quarter. The 2012 quarter's increase was due to a one-time after-tax gain of
approximately $247,000 resulting from a discounted balance due on a purchase
agreement entered into in a previous year. Income/loss from operations for the
third quarter of 2012 was a loss of $32,000 compared to income of $168,000 in
the same quarter of 2011.

Europe remained Reliv's leading growth market with net sales increasing to
$1.39 million in the third quarter of 2012 compared to $1.00 million in the
prior-year third quarter. "The number of active Reliv distributors in Europe
has nearly doubled from the same time last year," said Robert L. Montgomery,
chairman and chief executive officer of Reliv. "The recent Reliv European
Conference drew record attendance as emerging leaders expand their
distribution networks across the continent. We anticipate that the European
launch of products formulated with Reliv's exclusive LunaRich soy powder and
enhanced marketing resources will build on this momentum."

"In the United States, we are turning to product innovation to generate
excitement and spark sales growth," Montgomery said. "Our relationship with
the Missouri Plant Science Center has already produced LunaRich soy powder –
now used in five Reliv product formulas – and we are actively working on
additional exclusive ingredients. The scientific community is now embracing
the science behind LunaRich, and through public relations efforts, we
anticipate significantly increasing awareness of LunaRich and of Reliv."

"We are empowering distributors with new business tools, giving them more
choices in how they share Reliv with prospects," he added. "We have also
introduced online enhancements that make it easier for new customers and
distributors to sign up. I believe these initiatives will help increase our
sponsoring numbers moving forward." 

Reliv reported a reduction in selling, general and administrative expenses
("SG&A") of $572,000 for the third quarter of 2012 compared to the prior-year
period. Through nine months, SG&A expenses decreased by $1.75 million in 2012
compared to the first nine months of 2011. "We have adopted more efficient
ways of doing business," Montgomery said. "I believe the efficiencies we've
created now should increase our profits when we return to consistent sales
growth."

Net sales for the first nine months of 2012 were $51.8 million, representing a
9.1 percent decrease from the same period in 2011. Reliv's international net
sales, driven by strong results in Europe, rose 15.3 percent in the first nine
months of 2012 compared with the first nine months last year. In the United
States, net sales declined 14.0 percent compared with the first nine months of
the prior year.

Reliv reported net income of $922,000, or $0.07 per diluted share in the first
nine months of 2012, compared to $728,000 or $0.06 per diluted share in the
same period of 2011. The increase in net income is due to the gain recognized
on the discounted balance due on the purchase agreement as discussed
previously.

Reliv's total distributor count was 58,570 as of September 30, 2012 – an
increase of 1.6 percent from the same date in 2011 – of which 6,710 are Master
Affiliate level and above. Master Affiliate is the level at which distributors
are eligible to earn generation royalties.The growth in the distributor count
is related to the sales growth in Europe, offset by a decline in the
distributor count in the United States.

Net cash generated from operating activities in the first nine months of 2012
totaled $1.06 million, representing a decrease of $1.19 million over the first
nine months of 2011. Reliv had cash and cash equivalents of $4.9 million as of
September 30, 2012, a decrease of $2.2 million from the same date last year.

About Reliv International, Inc.

Reliv International, Inc., based in Chesterfield, Missouri, produces
nutritional supplements that promote optimal nutrition along with premium
skincare products. Reliv supplements address essential nutrition, weight loss,
athletic performance, digestive health, women's health, anti-aging and healthy
energy. The company sells its products through an international network
marketing system of independent distributors in 15 countries. Learn more about
Reliv at www.reliv.com, or on Facebook, Twitter or YouTube.

Statements made in this news release that are not historical facts are
"forward-looking" statements (as defined in the Private Securities Litigation
Reform Act of 1995) that involve risks and uncertainties and are subject to
change at any time. These forward-looking statements may include, but are not
limited to, statements containing words such as "may," "should," "could,"
"would," "expect," "plan," "anticipate," "believe," "estimate," "predict,"
"potential," "continue" or similar expressions. Factors that could cause
actual results to differ are identified in the public filings made by Reliv
with the Securities and Exchange Commission. More information on factors that
could affect Reliv's business and financial results are included in its public
filings made with the Securities and Exchange Commission, including its Annual
Report on Form 10-K and Quarterly Reports on Form 10-Q, copies of which are
available on the Company's web site, www.reliv.com.

                       --FINANCIAL HIGHLIGHTS FOLLOW –

Reliv International,                                          
Inc. and Subsidiaries
ADD THREE                                                     
                                                             
Condensed
Consolidated Balance                                          
Sheets
                     September 30   December 31                
                     2012           2011                       
                     (Unaudited)                              
Assets                                                        
Current Assets:                                               
Cash and cash         $4,901,083     $7,174,213                 
equivalents
Accounts receivable,                                          
less allowances of
$68,100 in 2012 and   313,977        334,828                    
$70,300 in 2011
Accounts and note due
from employees &      333,452        43,191                     
distributors
Inventories           5,363,070      4,723,773                  
Other current assets  1,392,335      1,136,376                  
                                                             
Total current assets  12,303,917     13,412,381                 
                                                             
Other assets          3,942,493      1,987,213                  
Intangible assets,    1,482,137      1,597,644                  
net
Net property, plant   7,209,244      7,421,947                  
and equipment
                                                             
Total Assets          $24,937,791    $24,419,185                
                                                             
Liabilities and                                               
Stockholders' Equity
                                                             
Total current         $6,772,945     $6,110,449                 
liabilities
Long-term debt, less  2,504,150      3,566,175                  
current maturities
Other non-current     609,519        256,710                    
liabilities
Stockholders' equity  15,051,177     14,485,851                 
                                                             
Total Liabilities and $24,937,791    $24,419,185                
Stockholders' Equity
                                                             
                                                             
Consolidated                                                  
Statements of Income
                     Three months ended September Nine months ended September
                      30                          30
                     2012           2011          2012          2011
                     (Unaudited)    (Unaudited)   (Unaudited)   (Unaudited)
Product sales         $13,571,674    $15,382,332   $46,081,154   $50,693,657
Handling & freight    1,704,862      1,927,261     5,719,730     6,300,712
income
                                                             
Net Sales             15,276,536     17,309,593    51,800,884    56,994,369
                                                             
Costs and expenses:                                           
Cost of products     3,052,687      3,601,116     10,174,128    11,636,647
sold
Distributor
royalties and         5,737,908      6,450,155     19,512,681    21,317,105
commissions
Selling, general and 6,517,747      7,089,832     21,013,651    22,766,198
administrative
                                                             
Total Costs and       15,308,342     17,141,103    50,700,460    55,719,950
Expenses
                                                             
Income (loss) from    (31,806)       168,490       1,100,424     1,274,419
operations
                                                             
Other income                                                  
(expense):
Interest income       36,681         7,045         86,858        32,846
Interest expense      (20,124)       (32,925)      (82,338)      (105,349)
Other income          437,745        (452)         376,513       13,883
(expense)
                                                             
Income before income  422,496        142,158       1,481,457     1,215,799
taxes
Provision for income  135,000        93,000        559,000       488,000
taxes
                                                             
Net Income            $287,496       $49,158       $922,457      $727,799
                                                             
Other comprehensive                                           
income (loss):
Foreign currency
translation           44,266         (85,488)      102,810       (125,615)
adjustment
                                                             
Comprehensive income  $331,762       ($36,330)     $1,025,267    $602,184
(loss)
                                                             
                                                             
Earnings per common   $0.02          $0.00         $0.07         $0.06
share - Basic
Weighted average      12,480,000     12,416,000    12,499,000    12,436,000
shares
Earnings per common   $0.02          $0.00         $0.07         $0.06
share - Diluted
Weighted average      12,636,000     12,416,000    12,657,000    12,436,000
shares
Cash dividends
declared per common   $--         $--        $0.02         $0.03
share

Reliv International, Inc. and                                             
Subsidiaries
ADD FOUR                                                                
                                                                       
Net sales by                                                               
Market
(in                                                                     
thousands)
             Three months ended September 30,                  Change FromPrior Year
             2012                     2011
             Amount        % of Net   Amount        % of Net   Amount       %
                            Sales                    Sales
                                                                       
United States $12,073     79.0%      $14,134     81.6%      $(2,061)   -14.6%
Australia/New 462          3.0%       563          3.2%       (101)       -17.9%
Zealand
Canada        381          2.5%       495          2.9%       (114)       -23.0%
Mexico        274          1.8%       280          1.6%       (6)         -2.1%
Europe        1,389        9.1%       998          5.8%       391         39.2%
Asia          698          4.6%       840          4.9%       (142)       -16.9%
                                                                       
Consolidated  $15,277     100.0%     $17,310     100.0%     $(2,033)   -11.7%
total
                                                                       
                                                                       
Net sales by                                                            
Market
(in                                                                     
thousands)
             Nine months ended September 30,                   Change FromPrior Year
             2012                     2011
             Amount        % of Net   Amount        % of Net   Amount       %
                            Sales                    Sales
                                                                       
United States $40,786     78.7%      $47,440     83.3%      $(6,654)   -14.0%
Australia/New 1,482        2.9%       1,778        3.1%       (296)       -16.6%
Zealand
Canada        1,370        2.7%       1,669        2.9%       (299)       -17.9%
Mexico        832          1.6%       982          1.7%       (150)       -15.3%
Europe        4,724        9.1%       2,577        4.5%       2,147       83.3%
Asia          2,607        5.0%       2,548        4.5%       59          2.3%
                                                                       
Consolidated  $51,801     100.0%     $56,994     100.0%     $(5,193)   -9.1%
total
                                                                       
                                                                       
The following table sets forth, as of September 30, 2012 and 2011, the number of our
active distributors and Master Affiliates and above.
The total number of active distributors includes Master Affiliates and above.We define
an active distributor as one that enrolls as a
distributor or renews its distributorship during the prior twelve months.Master
Affiliates and above are distributors that have attained
the highest level of discount and are eligible for royalties generated by Master
Affiliates and above in their downline organization.
Growth in the number of active distributors and Master Affiliates and above is a key
factor in continuing the growth of our business.
                                                                       
                                                                       
Active Distributors and Master Affiliates and above by Market               
                                                                       
             As of 9/30/2012          As of 9/30/2011          Change in %
              TotalActive Master     TotalActive Master     TotalActive Master
             Distributors  Affiliates Distributors  Affiliates Distributors Affiliates
                            and Above                and Above               and Above

                                                                       
United States 41,300        4,990      44,900        5,920      -8.0%        -15.7%
Australia/New 1,910         150        1,950         160        -2.1%        -6.3%
Zealand
Canada        1,270         210        1,350         200        -5.9%        5.0%
Mexico        1,810         150        1,310         230        38.2%        -34.8%
Europe        6,440         650        3,280         360        96.3%        80.6%
Asia          5,840         560        4,870         500        19.9%        12.0%
                                                                       
Consolidated  58,570        6,710      57,660        7,370      1.6%         -9.0%
total

CONTACT: Steve Albright
         Chief Financial Officer
         (636) 733-1305
        
         Fred Nielson
         Investor Relations
         (636) 733-1314