Reveals That 1 in 3 'Worth More Dead Than Alive' Reveals That 1 in 3 'Worth More Dead Than Alive'

  PR Newswire

  CARDIFF, Wales, October 30, 2012

CARDIFF, Wales, October 30, 2012 /PRNewswire/ --

1 in 3 people in the UK (34%) say they are 'worth more dead than alive'
according to new research by, but 40% of people in the new study
say that they have dependents who could not pay the bills if they died, and
nearly 60% do not have life insurance.

A new, short zombie film made by hammers home the message that
once people are gone, it's too late to think about life insurance, which is
sad for the poor zombie who is patiently waiting at home for a financial

However, nearly 60% of the UK (59%) told that they do not have a
life insurance policy, despite the fact that 64% do have a mortgage which they
have not yet paid off.

Insurers in the UK pay out £37 million every day to help dependents cope with
the death of loved ones, according to the Association of British Insurers
(ABI) but despite this, more than 1 in 10 people surveyed (11%) admitted that
their loved ones would be without a home if they died. This strongly suggests
that many may not protect their families through life insurance or savings.

30% of couples have a joint mortgage, while 57% have a joint bank account.
This could mean they'd have to take on joint debt on their own if their
partner died without life insurance.

Matt Lloyd, Head of Life Insurance at explained: "A debt such as
a mortgage should ideally be backed up with life insurance so that it can be
paid off in part or in full if one of the mortgage holders should die. The
loss of a loved one is a stressful time without having to worry about not
being able to afford the mortgage bills."

About was the UK's first price comparison site for car insurance. is one of the UK's biggest and most popular price comparison
services. Launched in 2002, it generates over one million quotes per month. It
has expanded its range of comparison products over the last couple of years to
include landlord insurance , life insurance over 50 and car insurance for new
drivers . is not a supplier, insurance company or broker. It provides an
objective and unbiased comparison service. By using cutting-edge technology,
it has developed a series of intelligent web-based solutions that evaluate a
number of risk factors to help customers with their decision-making,
subsequently finding them great deals on a wide-range of insurance products,
financial services, utilities and more.'s service is based on the
most up-to-date information provided by UK suppliers and industry regulators. is owned by the Admiral Group plc. Admiral listed on the London
Stock Exchange in September 2004. is regulated by the FSA.

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