Symantec Maximizes Online Marketing Results With Marin Software

Symantec Maximizes Online Marketing Results With Marin Software 
Enhanced Bid Optimization Capabilities of Marin Software Generate a
67% Increase in Return on Ad Spend for Symantec's Paid Search Program 
SAN FRANCISCO, CA -- (Marketwire) -- 10/30/12 --  Marin Software,
provider of the leading digital ad management platform, today
announced Symantec Corp. increased the profitability of their paid
search advertising program through the use of Marin. Symantec
operates a large online marketing program, consisting of hundreds of
thousands of ad units across search, display and re-targeting
publishers. To improve campaign management and bid optimization,
Symantec deployed Marin, and as a result increased return on ad spend
(ROAS) for their program by 67%. 
News Facts: 


 
--  Symantec protects the world's information, and is the global leader in
    security, backup and availability solutions. Marin Software provides
    Symantec a single platform to comprehensively manage and optimize
    search, display and retargeting campaigns. Symantec's online marketing
    investments span Google Search, Google Display Network, Yahoo! Search,
    Bing and Criteo.
--  Prior to deploying Marin Software, Symantec lacked the tools necessary
    to optimize bids across hundreds of thousands of ad units. Marin's
    newly enhanced bidding solution enabled Symantec to maximize revenues,
    while meeting key business constraints, providing a 67% increase in
    Symantec's ROAS.
--  Since deploying Marin Software, productivity for Symantec has improved
    significantly. Daily workflows which used to require significant
    manual effort in spreadsheets have been automated, reducing the time
    spent on reporting and analysis by more than 50%. Efficiencies gained
    from workflow and reporting have freed Symantec marketers to
    capitalize on newfound insights and focus their attention on more
    strategic tasks.
--  Without having to rely on spreadsheets, Symantec now has instant
    access to data sets across publishers, can quickly analyze across
    campaign elements, and easily package information for executives
    without delay or error, leading to faster and better decision making.
--  A more complete case study outlining Symantec's success with Marin
    Software 
can be downloaded at:
    http://www.marinsoftware.com/customers/case-studies/symantec.

  
Quotes: 


 
--  "The complexity of our online advertising programs made it time
    consuming to gain insights and difficult to act on them," said Lina
    Harjono, Senior Manager of Paid Search at Symantec Corporation. "In
    the face of multiple conversion types, multiple publishers and
    campaigns that span not only search but also display and retargeting,
    Marin Software brings everything together into one unified view and
    automatically optimizes our spend, saving us a ton of time and helping
    us deliver on financial goals."

  
Resources: 
 About Marin Software
 Marin Software Blog
 Symantec Case
Study 
About Marin Software:
 Marin Software provides the leading digital ad
management platform, with over 1,800 brands managing more than $4
billion in annualized ad investments on Marin. Offering an integrated
platform for search, social, display, and mobile marketing, Marin
helps advertisers and agencies improve financial performance, save
time, and make better decisions. Headquartered in San Francisco, with
offices worldwide, Marin's technology powers marketing campaigns in
more than 160 countries. For more information, please visit:
http://www.marinsoftware.com. 
Media Contact:
Kari Moe Straley
Linked Communications
415-215-6423 
kari@linkedcom.com