Unilever Partners With Vserv.mobi for Mobile Campaign "CLEAR Eurovaganza"
SINGAPORE, October 30, 2012
SINGAPORE, October 30, 2012 /PRNewswire/ --
Unilever, the second largest FMCG advertiser in the world, recently launched a
mobile campaign called "CLEAR Eugovaganza" in Indonesia. The mobile app called
"CLEARBOLA" was launched during Euro 2012. The app received a phenomenal
(Logo: http://photos.prnewswire.com/prnh/20120725/546333 )
Mindshare partnered with Vserv.mobi to deliver the campaign objective, which
was to effectively use mobile to target and engage 18-30 year old football
crazed Indonesian men. The app was in Indonesian Bahasa dialect with content
focusing on the Euro Cup. This included past tournament details, historical
data and live scores of the present tournament. Users registered for a lucky
draw using CLEARBOLA to enter a unique code obtained from a Clear Shampoo
bottle, and three lucky users witnessed the finals of the Euro 2012 on the
first of July in Ukraine.
The Indonesian mobile-internet ecosystem is dominated by App capable feature
phones having a 80% share. To ensure reach across the target audience, the
'CLEARBOLA' app was built with compatibility for feature phone devices. The
campaign leveraged the Vserv.mobi network for distribution.
The results from the campaign have been exceptional with the 'CLEARBOLA' app
generating downloads at a conversion rate of 15.25%.
Vikas Gulati, Vice President - Business Development - SE Asia, Vserv.mobi said
"The success of this campaign is testament to the power of the mobile medium
for brands in reaching, connecting and ongoing engagement with their target
audience. Brands in emerging markets are increasingly embracing mobile
advertising faster than their counterparts in developed markets."
Sanchit Sanga, Partner - Digital - Mindshare APAC said "The question is never
why mobile marketing, but how. In the case of CLEARBOLA, the app was well
received by the youth that was following Euro 2012. The campaign also blended
well with the brand's DNA of being a sporty male brand. The results speak for
The app continues to be in use well after Euro 2012, with users still looking
up scores, statistics, and historical data.
Founded in 2010, Vserv.mobi is the winner of the MMA Smarties 2012 award for
the Media Company of the year and the only global Mobile Ad network with App
inventory across feature phones, smart phones and tablets. The company
delivers premium advertising via high impact full screen ads that are
unmissable, uncluttered and yet delivered in a cost effective manner through
it's innovative AppWrapper technology .
Contact: Binay Tiwari, +91-8976542695, firstname.lastname@example.org
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