Weight Watchers® 5th Annual Lose For Good® Campaign Makes Significant
Contribution To Hunger Relief Organizations
Weight Watchers donates $1 million for weight lost by members and subscribers
NEW YORK, Oct. 30, 2012
NEW YORK, Oct. 30, 2012 /PRNewswire/ --Weight Watchers today announced that
it will donate $1 millionto hunger-fighting organizations Share Our Strength
and Action Against Hunger through its 5^th AnnualLose For Good campaign. The
yearly initiative gives meetings members and Weight Watchers Online
subscribers the chance to help fight global hunger and chronic malnutrition,
simply by losing weight. This year, Weight Watchers members and Online
subscribers lost an estimated 4 million pounds during the seven week campaign,
and more than 860 food drives were conducted in meetings rooms, resulting in
the donation of nearly 200,000 pounds of food to local food banks.
From the inaugural campaign in 2008 through 2012, Weight Watchers will have
donated $5 million to its partners to help fight hunger, and Weight Watchers
members and online subscribers have lost an estimated 20 million pounds during
the campaigns. In addition, Weight Watchers members have donated more than
5.7 million pounds of food to local banks.
Each year, the Lose For Good campaign invites Weight Watchers members and
Weight Watchers Online subscribers to lose weight, and Weight Watchers donates
up to $1 million to Share Our Strength® and Action Against Hunger.Share Our
Strength's No Kid Hungry® campaign is ending childhood hunger in America by
ensuring all children get the healthy food they need, every day, while Action
Against Hunger fights hunger and chronic malnutrition around the world.
"We're thrilled to once again translate our members' and subscribers'
successful weight loss into a meaningful contribution to these worthy
organizations," said Cheryl Callan, Senior Vice President of Marketing, Weight
Watchers International. "We're so proud of their commitment not only to their
health, but also the health of others in their community and around the
Weight Watchers Recognized with Action Against Hunger Humanitarian Award
This year, Action Against Hunger will honor Weight Watchers with the
Humanitarian Award at its annual gala in New York on October 30. The Action
Against Hunger Humanitarian Award, now in its 12^thyear, recognizes
corporations and individuals whose philanthropy, public awareness efforts, or
direct work in emergency settings has contributed significantly to the
humanitarian field. Past recipients include Tyco International, filmmaker
Terry George, Archbishop Emeritus Desmond Tutu, President Nelson Mandela,
journalist Anderson Cooper, actor Susan Sarandon, and the late author Frank
McCourt, among others.
"Weight Watchers contribution to Action Against Hunger over the past few years
has truly made an impact," said Nan Dale, CEO of Action Against Hunger. "It is
through the support of companies like this that we are able to truly make a
difference in the lives of children around the world."
Since 2008, Weight Watchers has donated $1.5 million to Action Against Hunger
through the Lose For Good campaign. That contribution helps the organization
battle hunger and save the lives of malnourished children and families in more
than 40 countries.
"We are truly honored and humbled by this recognition from Action Against
Hunger," said David Kirchhoff, President and CEO, Weight Watchers
International. "This organization makes such a meaningful difference in
people's lives and in the world and we're proud supporters."
To learn more about the Lose For Good campaign, visit
About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading provider of weight
management services, operating globally through a network of Company-owned and
franchise operations. Weight Watchers holds over 45,000 meetings each week
where members receive group support and learn about healthy eating patterns,
behavior modification and physical activity. WeightWatchers.com provides
innovative, subscription weight management products over the Internet and is
the leading Internet-based weight management provider in the world. In
addition, Weight Watchers offers a wide range of products, publications and
programs for those interested in weight loss and weight control.
About Action Against Hunger | ACF International
Action Against Hunger is an international humanitarian organization committed
to ending world hunger. Recognized as a leader in the fight against
malnutrition, Action Against Hunger works to save the lives of malnourished
children while providing communities with access to safe water and sustainable
solutions to hunger. With over 30 years of expertise in emergency situations
of conflict, natural disaster, and chronic food insecurity, Action Against
Hunger runs life-saving programs in some 40 countries benefiting 7 million
people each year.
AboutSHARE OUR STRENGTH'S NO KID HUNGRYCAMPAIGN
No child should grow up hungry in America, but one in five children struggles
with hunger. Share Our Strength's No Kid Hungry^® campaign is ending childhood
hunger in America by ensuring all children get the healthy food they need,
every day. More specifically, the No Kid Hungry campaign connects kids in need
to effective nutrition programs like school breakfast and summer meals and,
through Share Our Strength's Cooking Matters^® program, teaches low-income
families how to cook healthy, affordable meals at home. This work is
accomplished through the No Kid Hungry network, made up of private citizens,
public officials, nonprofits, business leaders and others providing innovative
hunger solutions in their communities. Join us atNoKidHungry.org.
SOURCE Weight Watchers
Contact: Kristi Widmar, Weight Watchers, +1-212-589-2700,
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