The New York Times Announces Solid Circulation Gains

  The New York Times Announces Solid Circulation Gains

        Weekday Circulation up 40% over September 2011; Sunday up 28%

 For the Third Consecutive Reporting Period, Sunday Home Delivery Also Shows
                                    Gains

Business Wire

NEW YORK -- October 30, 2012

For the six-month period ending September 30, 2012, The New York Times saw
solid circulation growth according to the just released Audit Bureau of
Circulations (ABC) report. Total average circulation, which includes total
print and total digital, was 1,613,865 for Monday–Friday and 2,100,893 for
Sunday.

The gains in total average circulation over the same period one year ago were
40% for Monday-Friday and 28% for Sunday. As with the last reporting period,
these gains can largely be attributed to the continuing popularity of The
Times’s digital subscription packages and to ABC rules on reporting digital
circulation.

For this most recent ABC reporting period, total average digital circulation
for Monday-Friday was 896,352 (up 136% over one year ago) and for Sunday, it
was 850,816 (up 129%). This category of circulation includes all paid and
verified digital subscription copies as well as paid subscriptions to replica
editions and e-readers including Amazon’s Kindle and the Barnes & Noble NOOK.

For the six-month period ending September 30, 2012, total average print
circulation for The New York Times for Monday-Friday was 717,513 and total
average print circulation for Sunday was 1,250,077. These figures represent
declines; -6.9% for Monday-Friday and -1.8% on Sunday, when compared to the
same period last year.

However, we continue to see growth in our Sunday home delivery circulation,
which for this reporting period was 998,080, a 0.6% increase over the same
period one year ago. This marks the third consecutive reporting period with
increases in Sunday home delivery and a proof point of the value of free all
digital access, which is provided as a benefit of all print subscriptions to
The Times in terms of acquisition and retention efforts.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading global, multimedia news and
information company with 2011 revenues of $2.3 billion, includes The New York
Times, the International Herald Tribune, The Boston Globe, NYTimes.com,
BostonGlobe.com, Boston.com and related properties. The Company’s core purpose
is to enhance society by creating, collecting and distributing high-quality
news and information.

This press release can be downloaded from www.nytco.com.

Contact:

Eileen Murphy, 212-556-1982
eileen.murphy@nytimes.com
 
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