Web Lead Form Innovation Produces 40% Increase in Opportunity Pipeline and
Speeds Profiling, New Report Shows
AUSTIN, Texas, Oct. 30, 2012 (GLOBE NEWSWIRE) -- via PRWEB - ReachForce
announced that B2B lead data enrichment of web to lead forms produced huge
marketing and sales performance gains including a 20-day reduction in the time
needed to build a complete prospect profile and a 40% increase in sales
pipeline. The case study featured the gains achieved by a leading web
analytics company using an Eloqua marketing automation system and a Siebel
"In B2B marketing, it's not just getting a lead to fill out a form, it's
getting the segmentation and targeting data to be able to qualify for sales
fit and trigger the types of precision automated marketing programs that lead
to higher results," said Mary Firme, Chief Lead Accelerator for ReachForce.
"ReachForce SmartForms maximized lead flow with a shorter web form and
appended a wealth of lead data to hit our client's Eloqua marketing automation
system. This data addition occurs as the form is submitted, triggering
tailored lead nurture streams immediately."
In this case, it gave the company a 20-day advantage over competitors in
triggering lead nurture programs through Eloqua and provided a substantial
lift to their sales pipeline.
These gains were achieved after the implementation of the ReachForce
SmartForms solution for B2B lead data appending. The case study company was
able to reduce the previous 10 fields on their web form to just five fields
for the web site visitor to complete. However, the reduction in fields
actually resulted in a massive increase in actionable B2B data as SmartForms
appended a huge amount of additional business firmographic data to the lead
SmartForms is designed to accelerate lead generation from any web form, on any
web page. It works with any CRM and any marketing automation system – but
neither s a requirement. SmartForms can even sit on top of an email system
list form or any web to lead form. Implementation is straightforward and
requires only basic technical knowledge. Additionally, ReachForce provides
dedicated customer support to ensure implementation success.
The full case study will be released on November 7 at Booth 107 of the Eloqua
Experience 2012 in Orlando, FL.
ReachForce delivers cloud-based software and B2B lead data services for
marketers to accelerate lead conversions from their inbound, outbound, and
database marketing initiatives. ReachForce helps accelerate B2B lead
conversions for over 400 leading companies such as Dassault Systemes, Eloqua,
GXS, Marketo, ReadyTalk, and TripAdvisor. Businesses use ReachForce to
optimize their nurturing, scoring, targeting, segmentation and marketing
automation initiatives, reach new markets and accelerate revenue. For more
information on ReachForce and conversion acceleration best practices, visit
our site or our blog.
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