Conductor Secures $20 Million in Financing to Transform SEO

Conductor Secures $20 Million in Financing to Transform SEO 
Largest Investment to Date in SEO Technology Market to Fuel Continued
Growth of Leading Enterprise SEO Platform, Conductor Searchlight(TM);
Major Brands to Benefit From the Revenue-Generating Opportunities of
Natural Search 
NEW YORK, NY -- (Marketwire) -- 10/30/12 --  Conductor, the leader in
Search Engine Optimization (SEO) technology, today announced that it
has secured $20 million in Series C financing led by Investor Growth
Capital, marking the largest investment to date in natural search
technology. Existing investors FirstMark Capital and Matrix Partners
also participated in the round, reaffirming their belief in
Conductor's technology, market-leading vision and world-class
customer success teams. The company will use the funding to scale
operations internationally and invest in product development of
Conductor Searchlight(TM), the first and most widely adopted,
cloud-based SEO platform. The world's biggest brands will continue to
benefit from the best technology solution available to optimize
natural search, acquire customers and convert online searches into
Driving more than half of all traffic across the Web, natural search
is the most important source of inbound marketing. It converts
visitors at a higher rate than any other source -- outperforming paid
search 2:1 and social media by as much as four times. CMOs have
recognized the importance of natural search and have responded
accordingly, hiring more SEO professionals than any other time in
history. There are more than half a million people in the world with
SEO in their job description on LinkedIn, a figure that doubled from
a year ago. Yet, many organizations fail to realize the full
potential natural search provides because marketers are paralyzed by
the rapidly changing search landscape, causing them not to set goals
or instrument their SEO initiatives properly. With Conductor
Searchlight, marketers can measure the return on investment of their
SEO efforts, drive executive visibility and buy-in for natural search
programs, and create a predictable model for natural search revenue
growth. Conductor customers, including companies like FedEx, BestBuy,
Siemens and General Electric (GE), report up to six times more
traffic and 15 tim
es more conversions from natural search.  
"Conductor created the SEO technology market and has become the
industry's benchmark for excellence," said Noah Walley, Managing
Director at Investor Growth Capital. "The Searchlight platform is a
staple inside many of the world's most revered brands. The company's
superior technology offering and demonstrated market demand embody
what we look for in our portfolio companies as they move from an
early stage company into the expansion stage, ready to scale
operations and enter new markets." 
Conductor Searchlight has quickly risen to be the industry standard
for enterprise SEO. The top four big agency holding companies, more
than half of the top 20 Internet Retailers and more than 100 of the
Fortune 500 use Conductor Searchlight to measure search market share,
protect search revenue, and leverage cutting-edge technology to grow
their businesses. As a result, Conductor has experienced 300 percent
revenue growth year-over-year and is on pace to do so again in 2012.  
"Showing up in search engine results is more important than ever
before -- with Google making changes every day, it's getting harder
for companies to stay at the top of the search results," said Seth
Besmertnik, CEO of Conductor. "Marketers want to ensure page-one
results, while also being able to run their SEO programs with the
same level of accountability and predictability as paid search.
Conductor Searchlight has risen to the occasion, becoming the
must-have technology for businesses that rely on the Internet to
acquire customers."  
Regarding the financing, Besmertnik added: "Investor Growth Capital
is a well-regarded and successful expansion stage firm. We chose them
because we believe they understand and share our vision for the
market and because their deep global network and patient, evergreen
capital structure will be instrumental in helping us achieve our
strategic growth plan. The funding will enable us to maintain our
market dominance and continue to deliver the most advanced features
and functionality available to digital marketers and the agencies
that support them." 
First introduced to market in June 2010, Conductor Searchlight has
transformed SEO by giving marketers and brand owners a level of
clarity and accountability into their search programs never seen
before. Conductor Searchlight's highly responsive and scalable
technology infrastructure is equipped to handle Big Data processing
requirements on the backend, while delivering real-time business
intelligence on the frontend for better, more informed decision
making that improves search rankings, drives traffic and boosts
Market Highlights 

--  Gartner analyst Laura McLellan predicts CMO spending will pass CIO
    spending on technology within five years.
--  Forrester Research forecasts the SEO technology market to exceed $600
    million by 2016 in the United States alone according to the research
    report, "US Interactive Marketing Forecast, 2011 to 2016," Aug. 24,
    2011 by Shar VanBoskirk
--  The findings of a joint report by Conductor and Search Engine Watch
    found that search's influence in the organization is increasing at
    such a rate that a quarter of all organizations surveyed have a
    dedicated search department. 60 percent of organizations expect to
    increase SEO headcount in 2013, and 63 percent of executive leadership
    teams are more familiar with SEO metrics than a year ago.
--  According to HubSpot's State of Inbound Marketing 2012 report, SEO
    outperforms paid search 2:1 and social media by as much as four times.

Corporate Highlights 

--  Conductor has experienced year-over-year revenue growth of more than
    300 percent and is on pace to do so again in 2012. To meet the growing
    demand for its products and services, Conductor has doubled headcount
    this year.
--  The top four big agency holding companies use Conductor Searchlight,
    as well as more than half of the top 20 Internet Retailers and more
    than 100 of the Fortune 500.
--  Corporate accolades include the Inc. 500 list of America's
    fastest-growing companies; one of the top three companies to work for
    in New York City according to Crain's New York Business Best Places to
    Work annual ranking; and a FORTUNE Great Place to Work(R) 2012 Best
    Small and Medium Workplaces top 25.
--  More than 300 marketers attended Conductor's annual user conference,
    C3 in New York City -- tripling the attendance size from the inaugural
    event in 2011.

About Conductor
 Conductor is the global leader in SEO technology.
Thousands of brands and enterprise marketers use its cloud-based SEO
platform, Conductor Searchlight(TM) to measure, improve and manage
their natural search efforts to stay ahead of the competition,
increase site traffic and boost revenues. The powerful, highly
scalable platform gathers and processes massive amounts of data
quickly to give users real-time information for better, more informed
decision making and to identify new ways to increase share-of-search
that will propel their businesses forward. Offering the most robust
performance reporting and measurement solutions available in the
industry, Conductor arms marketers with the intelligen
ce needed to
tie SEO success to business objectives and demonstrate the value of
SEO across the organization. One of New York City's fastest growing
and most admired technology companies, Conductor is routinely
recognized for excellence in business and corporate culture. To learn
more, go to or follow Conductor on Twitter
About Investor Growth Capital
 Investor Growth Capital ("IGC") is a
global venture capital firm backed by Investor AB (the largest
industrial holding company in Northern Europe with over $20 billion
in assets), and has offices in New York, Menlo Park, Beijing, and
Stockholm. Since its formation in the mid-1990's, IGC has focused on
partnering with exceptional, expansion-stage companies in the
technology and healthcare industries. Today, IGC manages an evergreen
fund with more than 100 portfolio companies worldwide and assets
exceeding $1.5 billion. More at 
Press Contacts:
April H. Burghardt
For Conductor 
Seth Dotterer
Conductor, Inc.
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