Roambi Announces Record Adoption in Key Markets; Expands

Roambi Announces Record Adoption in Key Markets; Expands
International Reach 
Mobile, Design-Driven Data in High Demand From Fortune 500 Companies
SAN DIEGO, CA -- (Marketwire) -- 10/30/12 --  Roambi, the leading
provider of mobile business apps, announced today the addition of 132
new enterprise customers so far in 2012 to the more than 100,000
businesses and professionals using Roambi globally. Fueled by the
demand for visual, compelling business data, the company has tripled
its presence in the enterprise business space since the start of the
year and added a number of brands to its roster of customers, such as
Chicken of the Sea, the Dallas Cowboys, Siemens, Telefonica, Telstra,
Henkel, Sydney Airport and global credit ratings agency DBRS.  
"We are seeing a fundamental shift in business today, as
design-driven and creative approaches replace traditional methods of
business analysis, reporting and presentation," said Santiago
Becerra, CEO and chairman of MeLLmo, Inc., the inventor of Roambi.
"As organizations are struggling to make sense of their vast amounts
of data, Roambi's simple, intuitive and engaging designs help convey
complex information in a meaningful way, revealing new insights and
enabling smarter business decisions that help impact the bo
Roambi has experienced significant growth in 2012 with increased
adoption in key enterprise markets, including pharmaceuticals, food
and beverage, and consumer goods. Fifty percent of the top 12
pharmaceutical and biotech companies in the U.S. and eight out of the
top ten largest pharmaceutical and biotech companies globally use
Roambi, including brands such as Novartis and Roche. Additionally, 40
percent of top food and beverage companies in the Fortune 500 rely on
Roambi to meet business goals.  
With more than 600,000 downloads of the Roambi Flow and Roambi
Analytics applications, Roambi continues to ride the consumerization
wave into the heart of the enterprise and currently counts 20 percent
of Fortune 50 companies among its clients. Roambi is also seeing an
increase in adoption globally with more than 10 percent of the Global
50 in its customer base. Furthermore, earlier this month, more than
50 customer and partner organizations traveled to Paris to
participate in Roambi Customer and Partner Advisory Board meetings to
collaborate on the best practices for using Roambi visualizations to
move their business forward. Customer participants included Pernod,
AXA France ID Logistics, and partner organizations in attendance
included Cap Gemini, Simone Morandi -- partner at Accenture, Logica,
Homsys, Keyrus, Business & Decision, BI4ALL, b.telligent GmbH & Co.
KG, Cologne Intelligence GmbH, pmOne AG, bicentrix -- Center Of
Business Intelligence, IT-Logix AG and Avanade Deutschland GmbH.  
"We recently selected to work with Roambi because in our business,
having the ability to instantly access relevant business data is
absolutely critical," said Andy Chalklin, Director of IT, Pret A
Manger. "Not only is Roambi able to provide our shop managers with a
detailed level of insight into the business performance in a visually
engaging way, but with Roambi we are also able to quickly identify
any opportunities or trends that will help us focus on our customers'
needs even more." 
"Hunkemoeller launched the Roambi business tool early this year and
this has revolutionized the way we conduct our business. Its
functionality, speed and flexibility have enabled our retail team to
be more proactive in the way that they conduct their business. The
tool allows our retail team to select comparable retail outlets and
benchmark our store managers against similar locations," said Philip
Mountford, CEO, Hunkemoller. 
"The response from users of Roambi was consistently positive and
referred above all to the easy use of the app and the time savings
from using professional reports," said Markus Heimann, VP Business
Intelligence, Telefonica Germany. 
In the past year, Roambi has strengthened its product portfolio and
continued to support the introduction of all iPhone and iPad

--  Redesigned Roambi "Analytics" App for iPhone 5: Roambi redesigned its
    'Analytics' app for the new iPhone 5 to take full advantage of the
    larger screen to showcase even more data. Additionally, both Analytics
    and the Roambi 'Flow' App, specifically for the iPad, now support
--  Support for new iPad 3: Roambi updated 'Analytics' and 'Flow' apps to
    support the retina display and enhanced graphics of the upgraded iPad.
--  Launched ESX Platform to Publish Co-Branded Roambi iPad Apps: Roambi
    ESX allows organizations to create and distribute co-branded materials
    -- delivering proprietary content, in a single issue or series, as
    iPad apps powered by Roambi.
--  Introduced Enterprise Support Portal and Knowledge Base: Roambi
    customers have the ability to browse and engage the Roambi community
    to resolve queries, browse the Knowledge Base and Documentation
    sections for how-to guides, videos and best practices and review the
    latest product documentation.
--  Expanded support for international languages: Roambi products are now
    available in a total of 11 languages, including English, Spanish,
    French, Simplified Chinese, Portuguese, Italian, German, Japanese,
    Korean, Russian and Traditional Chinese.

The Roambi Analytics and Flow Apps are available for free from the App
Store on iPhone, iPad and iPod touch or at 
About MeLLmo 
MeLLmo, Inc., the inventor of Roambi, is headquartered
in San Diego, Calif. with additional offices throughout the United
States, EMEA and Asia. Roambi has a worldwide customer base of Global
500 companies and SMBs across a diverse range of industries
including: telecommunications, biotechnology, pharmaceuticals,
consumer technology, packaged goods and others. For more information
on MeLLmo or Roambi, visit 
Contact Information:
Wendy Hynes
VP of Communications
Phone: 415.505.1544
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