Brand USA and Orbitz Worldwide Partner to Promote U.S. Destinations to International Visitors

    Brand USA and Orbitz Worldwide Partner to Promote U.S. Destinations to
                            International Visitors

Brand USA Sponsorship Integrated Throughout the Updated ebookers Explorer app
for iPad

PR Newswire

CHICAGO, Oct. 30, 2012

CHICAGO, Oct. 30, 2012 /PRNewswire/ --Leading global online travel company
Orbitz Worldwide (NYSE: OWW) has launched a partnership with Brand USA in
support of the nation's first global marketing effort to promotethe United
States as a premier travel destination. As part of this collaboration,
ebookers – a member of the Orbitz Worldwide portfolio of consumer travel
brands – today launched an updated version of the award-winning ebookers
Explorer app for iPad that prominently features Brand USA sponsorship for all
U.S. destinations and introduces new features designed specifically for the
iOS 6 mobile operating system.


Through the partnership, Orbitz Worldwide will provide significant in-kind
media support to Brand USA—directly supporting Brand USA's marketing
strategies to incrementally increase international visitation to the United
States in order to support economic growth and job creation. The U.S. tourism
and travel industry is a substantial component of U.S. GDP and employment,
with international travel to the United States supporting 1.2 million jobs
alone. The travel and tourism industry projects that more than 1 million
American jobs could be created within 10 years if the U.S. increases its share
of the international travel market.

In addition to supporting the U.S. economy, U.S. travel brands and
destinations partnering with Brand USA maximize their international marketing
reach when they choose to advertise on leading Orbitz Worldwide sites
including, CheapTickets, ebookers and HotelClub – which are
accessed by millions of customers outside the U.S. each year.

"Advertising on Orbitz Worldwide sites provides a valuable opportunity for
U.S. destinations and travel brands to extend their reach in the international
marketplace and exponentially increase their exposure," said Josh Winkler,
vice president of partner marketing for Orbitz Worldwide. "Orbitz Worldwide
maximizes the marketing spend of Brand USA's industry partners looking to
attract international travelers, and we look forward to providing U.S.
advertising partners with even greater return on their investment – as well as
the potential for greatly increased travel to their regions."

The updated ebookers Explorer app for iPad, which debuts today with Brand USA
sponsorship integrated for all U.S. destinations, includes several new
features, some designed specifically for iOS 6:

  oIntegration of TripAdvisor content, including restaurants, tours and
    attractions, and foursquare content such as arts & entertainment, food,
    shops & services, nightlife and the great outdoors
  oApple Maps integration, adding a new dimension to content browsing and
  oNative iOS integration of Twitter, Facebook and iMessage, making it easier
    for users to share content found on the ebookers Explorer app
  oOver 20 additional upgrades designed to improve the user experience and
    search functionality

"To encourage increased international visitation to the United States and to
grow America's share of the global travel market, Brand USA sought an
innovative marketing partner that could leverage new cross-platform media
programs," said Jiri Marousek, director of digital media for Brand USA. "We
found that partner in Orbitz Worldwide and look forward to integrating their
innovations into our promotion of the U.S. as a premier travel destination."

"Orbitz Worldwide is based in the U.S. and operates in over 140 countries that
speak 16 different languages, so we connect directly with the broad
international audience that Brand USA and its partners want to reach," added
Winkler. "We look forward to working with Brand USA in making the United
States the premier travel destination for visitors from around the world."

About Orbitz Worldwide
Orbitz Worldwide is a leading global online travel company that uses
innovative technology to enable leisure and business travelers to research,
plan and book a broad range of travel products. Orbitz Worldwide owns a
portfolio of consumer brands that includes Orbitz, CheapTickets, ebookers,
HotelClub, RatesToGo, and the Away Network. Also within the Orbitz Worldwide
family, Orbitz Worldwide Distribution delivers private label travel solutions
to a broad range of partners including many of the world's largest airlines,
and Orbitz for Business delivers managed corporate travel solutions for
corporations. Orbitz Worldwide uses its Investor Relations website to make
information available to its investors and the public at You can sign up to receive email alerts whenever
the company posts new information to the website.

About Brand USA
Brand USA was established by the Travel Promotion Act in 2010 to spearhead the
nation's first global marketing effort to promote the United States as a
premier travel destination and communicate U.S. entry/exit policies and
procedures. Formed as the Corporation for Travel Promotion, the public-private
entity began operations in May 2011 and does business as Brand USA. Brand USA
works in close partnership with the travel industry to maximize the economic
and social benefits of travel. Through its call-to-action—Discover
America—Brand USA inspires travelers to explore the United States of America's
boundless possibilities. For industry or partner information about Brand USA,
visit For information about exceptional and unexpected
travel experiences in the United States, please visit Brand USA's consumer
website at

SOURCE Orbitz Worldwide

Contact: Tim Enstice, Orbitz Worldwide, +1-312-894-4721,
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