Young Drivers Improve their Driving Behaviours

Mobiliz: An Innovative Solution to Problems Related to Speeding 
QUEBEC CITY, Oct. 30, 2012 /CNW Telbec/ - There are still too many accidents 
and death due to speeding in Quebec. It is in this context that on last April 
11, Industrial Alliance launched Mobiliz, a new auto insurance policy that 
encourages young people to adopt more responsible driving behavior by 
rewarding good drivers. It is a positive and promising initiative, given that 
52% of young insured have already improved their driving behavior thanks to 
this innovative program even if some drivers have only recently got insurance 
with Mobiliz. 
"In addition to this enviable performance of Mobiliz's participants, it should 
be emphasized that the majority of them keep the pace and keep improving 
steadily," said Michel Laurin, the President and CEO of operations at 
Industrial Alliance, Auto and Home Insurance Inc. "Currently, 70% of insured 
drivers have received a discount on their bill for their good driving 
Bear in mind that Mobiliz is a program that was created in order to actively 
contribute to improve driving behaviors. "We are really pleased with these 
results. They confirm that the positive reinforcement program works and it 
brings real behavior change among young drivers, and we are convinced, this 
will prevent many accidents," added Mr. Laurin. According to him, thanks to 
long term solutions such as Mobiliz, the speeding plague could be greatly 
"Given that the price of insurance varies according to driver's behavior on 
the road, the economic impact and driver's accountability brought by this 
insurance, encourage young people to drive well," added Mr. Yvon Charest, 
President and CEO of Industrial Alliance. 
The business model of Mobiliz was developed to provide young people with the 
best premium possible. It's important to highlight that all operating profits 
generated by Mobiliz are automatically reinvested in the program. It is a 
process of continuous improvement which adjusts to the needs and expectations 
expressed by the customers. It is a non-profit insurance that promotes the 
development of autonomy in the driver. "The Mobiliz's ultimate goal is to save 
lives, it is not only an insurance program," said Mr. Laurin. "Only six months 
have passed since it's been launched, and we have already improved the 
insurance product based on the feedback we've received from our customers." 
About Mobiliz 
Mobiliz is an initiative of Industrial Alliance and it was established in 
order to address the problem of speeding among young drivers by raising 
awareness of a more responsible driving behaviour. This innovative insurance 
program aims to actively contribute to improve driving behaviors (sharp 
breaking, speeding, etc.) and its development is guided by the customer 
himself thanks to a process of continuous improvement. 
Founded in 1892, Industrial Alliance, Insurance and Financial Services Inc. is 
a life and health insurance company which has operations across Canada as well 
as in the United States. The company offers a wide range of life and health 
insurance products, savings and retirement plans, RRSPs, mutual and segregated 
funds, securities, auto and home insurance, mortgage loans and other financial 
products and services. For more information on the Mobiliz program, please go 
Information and Interview Requests:  Raphaëlle Cyr-Lelievre H+K Strategies 
Office: 418-523-3352, ext.: 231 Cell phone: 418-580-0040   
SOURCE: Mobiliz 
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ST: Quebec
-0- Oct/30/2012 15:19 GMT
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