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Kia Motors America And DC Entertainment Pull The Silks Off Of Four New Justice League-Inspired Machines At SEMA



Kia Motors America And DC Entertainment Pull The Silks Off Of Four New Justice
                       League-Inspired Machines At SEMA

Inspired by Legendary Comic Book Artist Jim Lee, Kia Joins Forces with West
Coast Customs, RIDES and Super Street to Kick Off SEMA in Superhero Fashion

- Kia and DC Entertainment band together to support "We Can Be Heroes" - DC
Entertainment's giving campaign designed to raise awareness and funds to fight
the hunger crisis in the Horn of Africa

- The four world-debuts at SEMA expand on the popularity of the
Batman-inspired Optima unveiled in New York's Time Warner Center two weeks ago

PR Newswire

LAS VEGAS, Oct. 30, 2012

LAS VEGAS, Oct. 30, 2012 /PRNewswire/ -- Kia Motors America (KMA) and DC
Entertainment kicked off the 2012 SEMA Show today in superhero style with five
radical machines inspired by the members of the Justice League: The Flash
Forte Koup, Aquaman Rio 5-door, Cyborg Forte 5-door, Green Lantern Soul and
the previously unveiled Batman Optima.  Built by West Coast Customs, RIDES and
Super Street, each of the vehicles feature custom artwork by legendary comic
book artist and DC Entertainment Co-Publisher Jim Lee and are intended to
raise awareness for DC Entertainment's "We Can Be Heroes" giving campaign to
help fight the hunger crisis in the Horn of Africa.  Each Justice League
character was assigned to a specific Kia vehicle based on personality and key
attributes to create these five iconic works of art on wheels.

(Photo: http://photos.prnewswire.com/prnh/20121030/LA02409-a)

(Photo: http://photos.prnewswire.com/prnh/20121030/LA02409-b)

(Photo: http://photos.prnewswire.com/prnh/20121030/LA02409-c)

"Working together with DC Entertainment, West Coast Customs, RIDES and Super
Street to create a fleet of superhero-inspired machines has been an incredible
collaboration and the end result is five one-of-a-kind Justice League cars
that bring each of these legendary comic book superheroes to life," said
Michael Sprague, executive vice president, marketing & communications, KMA. 
"We are proud to be raising awareness for the 'We Can Be Heroes' giving
campaign and look forward to unveiling three more crime-fighting Kias at
future auto shows and comic conventions as our 10-month partnership with DC
Entertainment continues."

"It was a thrill to see custom cars based upon my Justice League artwork and
sketches revealed at SEMA," stated Jim Lee, co-publisher of DC Entertainment.
"I have to tip my hat to the teams at West Coast Customs, RIDES and Super
Street on their innovative work creating cars that represent iconic characters
like Green Lantern, Cyborg, Aquaman and The Flash – all to benefit a great
cause, 'We Can Be Heroes', and I'd like to thank Kia Motors America for
supporting 'We Can Be Heroes'."

The Flash-inspired Forte Koup
Known for his speed, drive and commitment to fighting crime, The Flash is
paired with the sleek Forte Koup, a vehicle with proven on-track racing
performance in the Grand-Am Continental Tire Sports Car Challenge.  Built by
West Coast Customs, the Koup electrifies the senses with a red, orange and
yellow airbrushed exterior paint that matches the Scarlet Speedster's
trademark costume. A cutout in the hood incorporates The Flash logo and allows
viewers to see the speedy punch the Forte Koup packs.  The modifications
continue with 20-inch Asanti color-matched wheels with Continental Extreme
Contact tires.  A custom coilover suspension lowers the Forte Koup for
razor-sharp handling.

On the inside, the Forte Koup's seats are reupholstered in black nappa leather
contrasted with red suede featuring yellow stitching with character artwork
embroidered into the seats.  The headliner was also reupholstered using black
suede showcasing custom stitching and custom-painted pieces throughout the
interior.  To keep the Koup's occupants energized, West Coast Customs
installed two, ten-inch sub woofers and two sets of coaxial component speakers
with a Quart four-channel amp, while a pair of Rosen Entertainment seven-inch
monitors plays a "We Can Be Heroes" campaign video in the front headrests.

Aquaman-inspired Rio 5-door
Given the Kia Rio's reputation as one of the most eco-friendly vehicles on the
road today – 85-percent of Rio's materials are recyclable at the end of its
lifespan –  the subcompact provided a natural automotive alter-ego for
Aquaman, symbolizing his role as protector of the environment, both land and
sea.  The Aquaman-inspired Rio 5-door also received the West Coast Customs
treatment with special gold, green and orange exterior paint and a body kit
featuring custom-fabricated fins.  Visual elements also include Oracle LED
wheel rings and body lighting across the exterior as well as 20-inch
color-matched Asanti wheels wrapped in Continental rubber.

Inside the Rio 5-door's spacious cabin, the seats have been reupholstered with
green leather featuring yellow and gold accents.  The headliner has been
customized using green suede while the Aquaman logo was stitched into the back
seats to complete the thematic transformation of the passenger compartment. 
Pop the trunk on this Rio and notice the customized enclosure featuring
Aquaman comic-book art and a unique polycast cutout which creates an
underwater scene that is lit with Oracle LED lighting.

This heroic Rio is further enhanced by a 12-inch subwoofer and two coaxial
component speakers and amp while two seven-inch Rosen Entertainment monitors
play the "We Can Be Heroes" video to promote this worthy cause.

Green Lantern-inspired Soul
Based on the intergalactic peacekeeper known as Green Lantern, the Super
Street magazine's wide-body Soul shines with a green and black two-tone
exterior paint scheme complete with green mirror-chrome tint on the windows. 
Super Street's build team  lowered the Soul to improve its stance and applied
widened wheel wells with one-off 18 x 10.5-inch deep-dish wheels. 
Traditionally a four-door vehicle, the Soul's back doors have been welded shut
to streamline its appearance.  Blacked out headlights feature projector beams
that glow green. Customized Green Lantern-logo fog lights in the widened front
fascia, and green LED lighting further enhance the overall appearance of the
Soul –  this machine is ready for anything, just like Green Lantern.

A custom rear cargo compartment houses the Green Lantern power battery with
his signature lantern logo etched into a clear panel displaying the
superhero's oath lit by LEDs.  The rear deck also holds a video monitor to
display the "We Can Be Heroes" promotional video.  Up front, the Soul's
steering wheel and front seats were reupholstered with green and black leather
and includes the Green Lantern logo stitched into the seat backs.  Other
interior touches include various dash pieces painted in the green and black
scheme.

Cyborg-inspired Forte 5-door
Built by RIDES magazine and based on Cyborg, the half human/half machine
superhero for the modern age, the athletic and agile Kia Forte 5-door embodies
Cyborg's communications prowess, power and endurance.  It features coilover
suspension for more aggressive maneuverability and widened custom metal
fenders that recall Cyborg's ability to mechanically morph to face any
challenge.  This robotic road machine sits on 18-inch Rotiform TMB wheels with
chrome lip and red anodized bolts.  Other exterior elements include a vented
air scoop on the hood and side ports with red LED lights.  An Aztec silver
paint job enhances the fluid lines and balanced proportions of the Forte
5-door, while matching the polished steel of Cyborg's armor.

The vehicle interior consists of red perforated leather and red suede similar
to the red glow pulsing from Cyborg's power core.  Red and silver trim
highlights the Cyborg emblem featured within the interior design. The tablet
in the center console reinforces the fact that Cyborg is constantly plugged
in—a hub for communication and information.  And the JL Audio sound system is
another technological enhancement that highlights the fun side of the Justice
League's youngest member.

Batman Optima SX Limited
Previously unveiled at New York's Time Warner Center, Kia, DC Entertainment
and RIDES magazine worked together to design and build the Batman-inspired
Optima.  RIDES transformed the exterior with a matte- and piano-black paint
scheme, a dramatically lowered coilover suspension and muscular ground effects
kit, huge Ksport performance brakes for extreme stopping power,
custom-designed 20-inch black wheels with one-of-a-kind Batman-logo center
caps and a performance exhaust system.  Other exterior modifications include a
custom front grille shaped like a batwing that took over 40 hours to create,
yellow LED lighting accents throughout the vehicle and the iconic bat signal
etched into the SXL's HID headlights.

Moving beneath the cape, the Optima's seating surfaces are costumed in custom
black leather and suede with bold yellow accent stitching. Gotham City's
streets are full of villains, and this Optima is ready for action at a
moment's notice with crime-fighting elements like utility throwing stars
installed in the center console.

KMA and DCE Partnership
The partnership between KMA and DC Entertainment was conceived to benefit "We
Can Be Heroes" (www.WeCanBeHeroes.org), a giving campaign, dedicated to
helping fight hunger in the Horn of Africa and inspired by the heroism of the
iconic Justice League characters.  "We Can Be Heroes" encourages everyday
people to join the fight by getting involved and donating to bring help and
hope to the people most affected by the hunger crisis.  Each vehicle will
feature a customized piece of Jim Lee's specially-designed artwork to be
auctioned at the conclusion of the program with all net proceeds going to the
"We Can Be Heroes" program.  The Kia-DC Entertainment partnership includes
seven vehicles inspired by the individual super hero characters and will
culminate with a fully-drivable, eighth custom car that encompasses each
member of the Justice League that will be auctioned off to raise money for the
cause. Kia will help to raise awareness for the "We Can Be Heroes" giving
campaign throughout the partnership through customized "We Can Be Heroes"
license plates, signage, collateral materials and in-vehicle video displays. 

Stay tuned for more news on this partnership.  Now that five vehicles have
been seen, there are three more to be unveiled at various auto shows and
Comic-Cons over the next several months including Wonder Woman, Superman and a
final vehicle that will feature all seven characters of the Justice League to
be auctioned off to benefit the "We Can Be Heroes" giving campaign.

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green
Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the
creative division charged with strategically integrating its content across
Warner Bros. Entertainment and Time Warner.  DC Entertainment works in concert
with many key Warner Bros. divisions to unleash its stories and characters
across all media, including but not limited to film, television, consumer
products, home entertainment and interactive games. Publishing thousands of
comic books, graphic novels and magazines each year, DC Entertainment is the
largest English-language publisher of comics in the world.  In January 2012,
DC Entertainment, in collaboration with Warner Bros. and Time Warner
divisions, launched We Can Be Heroes —a giving campaign featuring the iconic
Justice League super heroes—to raise awareness and funds to fight the hunger
crisis in the Horn of Africa.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA
recorded its best-ever annual sales total and became one of the fastest
growing car companies1 in the U.S. Kia is poised to continue its momentum and
will continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – www.kia.com. For media information, including photography,
visit www.kiamedia.com.

SOURCE Kia Motors America

Website: http://www.kia.com
Contact: Mike Ofiara , Kia Motors America, +1-949-943-9376, mofiara@kiausa.com
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