Union Bank Unveils Banking By DesignSM

  Union Bank Unveils Banking By DesignSM

Customized, “unbundled” checking account gives customers greater control over
                          their day-to-day finances

Business Wire

SAN FRANCISCO -- October 30, 2012

Union Bank, N.A., today unveiled Banking By Design^SM – an innovative new way
of banking, which allows customers to design a checking account that fits
their needs. Banking By Design “unbundles” the traditional checking account
and offers a wide range of optional features, each with associated costs
clearly visible and with many at no cost.

New and existing Union Bank customers can design their own checking account by
choosing only the services they want. The base cost of $3 per month can easily
be waived if the customer makes one direct deposit of $250 or more each
statement period. Consumers can design their account at bankingbydesign.com,
and after customizing it, they can call or visit a Union Bank branch to open
the account. Accounts can also be designed in a Union Bank branch with the
support of a personal banker, and the ability for consumers to open their
Banking By Design account online after customizing will go live in January
2013, giving them yet another convenient option.

“Banking By Design was created in direct response to consumer research and
demand for control and transparency in their banking, and its innovation
builds on the idea that today’s consumer expects the ability to customize the
products and services that are important to them,” said Union Bank Senior
Executive Vice President Pierre P. Habis, head of Community Banking.
“Consumers made it clear that they want a fair value exchange – they only want
to pay for what they need. Banking By Design delivers on that, and we know
this will be a welcome shift for consumers when it comes to their banking
relationship with Union Bank.”

“Many categories today require consumers to choose from bundles at a set cost,
while other categories, such as the computer industry, have evolved to enable
consumers to customize a product based on their needs. With Banking By Design,
we are bringing this approach to banking,” explained Union Bank Senior Vice
President Maha Madain, head of Consumer Deposits and chief designer of Banking
By Design. “Banking By Design is the future of responsible, transparent and
responsive banking.”

Banking By Design’s initial offering is only the beginning as additional
feature enhancements are already planned for 2013. The Banking By Design Web
site design team from Eleven Inc. includes Human Factors Engineer Michael
Neuman, formerly with Apple®. In support of the launch, Union Bank is debuting
a new advertising campaign, and will also be adding an interactive viral
component that allows users to create a Banking By Design commercial with an
opportunity for their commercial to air on television in 2013. To learn more
about Union Bank’s Banking By Design or to design your own checking account,
visit bankingbydesign.com.

About UnionBanCal Corporation & Union Bank, N.A.

Headquartered in San Francisco, UnionBanCal Corporation is a financial holding
company with assets of $88.2 billion at September 30, 2012. Its primary
subsidiary, Union Bank, N.A., is a full service commercial bank providing an
array of financial services to individuals, small businesses, middle-market
companies, and major corporations. The bank operated 402 branches in
California, Washington, Oregon, Texas, Illinois, and New York as well as two
international offices, on September 30, 2012. UnionBanCal Corporation is a
wholly-owned subsidiary of The Bank of Tokyo-Mitsubishi UFJ, Ltd., which is a
subsidiary of Mitsubishi UFJ Financial Group, Inc. Union Bank is a proud
member of the Mitsubishi UFJ Financial Group (MUFG)(NYSE:MTU), one of the
world’s largest financial organizations. Visit www.unionbank.com for more

See our All About Personal Accounts & Services Disclosure and Agreement,
Personal Account Notice of Change in Account Terms and Fee Schedule (CA), and
Fee Schedule for account details.

© 2012. Union Bank, N.A. All rights reserved. Union Bank is a member of the


Union Bank, N.A.
Jane Yedinak, (415) 765-3241
Tanya Peebles-Hill, (213) 236-5329
Press spacebar to pause and continue. Press esc to stop.