Bombardier Recreational Products Optimizes Material Flow Process With Real-Time Locating System by Zebra Technologies

Bombardier Recreational Products Optimizes Material Flow Process With
Real-Time Locating System by Zebra Technologies

Zebra Helps BRP Speed Inventory Flow Times to Improve Assembly Operations and
Lower Cost

LINCOLNSHIRE, Ill., Oct. 30, 2012 (GLOBE NEWSWIRE) -- Zebra Technologies
Corporation (Nasdaq:ZBRA), a recognized global leader in technologies that
extend real-time visibility into business operations, today announced
Bombardier Recreational Products, Inc. (BRP) has deployed Zebra's real-time
locating system (RTLS), based on active RFID technology, to lower material
flow times and increase efficiency of assembly operations of its Sea-Doo and
Ski-Doo recreational vehicles at its plant in Valcourt, Quebec. Zebra
implemented a system that includes its WhereLAN III sensors and WhereCall V
call pendants as well as its Visibility Server Software to help manage and
analyze the RTLS network, enabling efficient inventory and resource
management.

Organizations around the world are seeking greater supply chain visibility and
stronger capabilities to track assets in their efforts to reduce working
capital, improve asset utilization and deliver better customer service.
Driving greater efficiencies in assembly operations is an integral part of
this business imperative.

In working toward its goal of streamlining its material flow process, BRP
wanted to implement a proven, robust and low-maintenance solution that it
could easily and efficiently integrate into its existing system. BRP selected
Zebra because the company is a reliable partner with proven solutions in
manufacturing and its RTLS could meet BRP's performance requirements.

Zebra worked with BRP, the world leader in design, manufacturing, distribution
and marketing of motorized recreational vehicles and powersports engines, to
implement a flexible, long-range wireless call system to help increase
efficiencies in its line side assembly within a very short timeline.
Previously, assembly line technicians would move to a physical client station
to initiate requests for material flow, which resulted in lost time on the
floor. Using Zebra's wireless call system, a technician can press a single
button to trigger a call for more materials. This action initiates a
replenishment request in BRP's SAP enterprise resource platform (ERP) to
instruct the material handling resources to fulfill the request.

"We are thrilled to work with BRP, which has a rich history of engineering
expertise and innovation," said Stephen Logue, vice president, location
solutions for Zebra. "With Zebra's solution and BRP's existing ERP system, it
can build on this infrastructure with complementary solutions in the future
and generate additional efficiencies and cost savings."

With extensive experience in providing visibility into an organization's
assets and operations, Zebra's material flow solutions help organizations
increase accuracy and efficiency by giving them the tools they need to track
and manage materials throughout their operations. Zebra's wireless call system
uses its ISO-standard WhereNet technology, which provides the longest range
RTLS capabilities and performance in all environments, and can interface with
existing ERP systems or with Zebra's material flow solutions. Its long
tag-to-sensor range gives end users real-time visibility and status
information on their assets with a cost-effective RTLS network infrastructure.

About Zebra Technologies

A global leader respected for innovation and reliability, Zebra Technologies
Corporation (Nasdaq:ZBRA) offers technologies that give a virtual voice to an
organization's assets, people and transactions, enabling organizations to
unlock greater business value. The company's extensive portfolio of marking
and printing technologies, including RFID and real-time locating systems,
illuminates mission-critical information to help customers take smarter
business actions. For more information about Zebra's solutions, visit
www.zebra.com.

About Bombardier Recreational Products, Inc.

Bombardier Recreational Products (BRP) is a world leader in the design,
manufacturing, distribution, and marketing of motorized recreational vehicles
and powersports engines. Built on a 70-year tradition of excellence and
headquartered in the Canadian town of Valcourt, Québec, BRP owns manufacturing
facilities in Canada, the United States, Mexico, Finland, and Austria, and has
a total workforce of more than 6,000 people. BRP products are distributed in
over 100 countries by more than 3,500 dealers and distributors. More
information is available at www.brp.com.

The Zebra Technologies Corporation logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=15075

CONTACT: Elise Spadavecchio
         Ogilvy Public Relations Worldwide
         312-397-6012
         elise.spadavecchio@ogilvy.com

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