Women's College Hospital Foundation launches Capital Campaign: "It's Personal"

Women's College Hospital Foundation launches Capital Campaign: "It's Personal" 
Emmy award winning comedian Andrea Martin champions campaign at second annual 
Women for Women's fundraising luncheon 
TORONTO, Oct. 30, 2012 /CNW/ - More than 700 guests gathered today to mark the 
second annual Women for Women's luncheon in support of Women's College 
Hospital Foundation's Capital Campaign. The event explored the future of 
health care with an expert panel and launched "It's Personal" a new facet of 
the campaign that will broaden the conversation about health care in Canada, 
involving the community. 
"The response to our annual luncheon and to the campaign has been terrific and 
we're more than half-way towards our fundraising goal," said Colleen 
Moorehead, Chair of the Women for Women's luncheon and Vice-Chair of Women's 
College Hospital Foundation's Capital Campaign. "These funds will support the 
building of Women's College Hospital's new, exceptional facility - a 
completely different type of hospital. When complete, the state-of-the-art 
hospital will be unlike any other - built around specialized clinics, centres 
andsurgicalsuitesthat combine clinical care, research and education. It 
will be the hospital of the future."
"In just 26 weeks, phase one of Women's College Hospital's new facility will 
open to provide the very best treatment and patient care," says Sue 
Carruthers, President and CEO, Women's College Hospital Foundation. "The new 
building will enable us to advance the health of women and continue delivering 
tangible health-system solutions. Women's College Hospital is revolutionizing 
health care to meet the health challenges of tomorrow." 
At Women for Women's, the panel discussion included Ed Clark, CEO of TD Bank 
Group; Arlene Dickinson, entrepreneur, CEO of Venture Communications and 
Women's College Hospital board member; and Dr. Gillian Hawker, MSc, Physician 
in Chief with the Department of Medicine at Women's College Hospital and 
Professor of Medicine and Rheumatology at the University of Toronto. CBC 
Senior Business Correspondent Amanda Lang moderated. 
"Our panel provided a clear focus on the future of health care and the vital 
role that innovation and Women's College Hospital play in a re-imagined 
health-care sector," adds Moorehead. "With "It's Personal" we are extending 
this conversation, asking the public to weigh in with their views on care." 
"It's Personal" asks people to tell Women's College Hospital Foundation what 
is working in women's health -- and what is not. www.itspersonal.cais a 
web-based conversation on the future of health care, from the user's point of 
view. Its companion fundraising tool, The 1,000 Project, allows donors to 
personalize a photo square and add their message to a visual "photo wall" 
where just 1,000 individuals will leave their legacy. SCTV alumni and Emmy 
award winning actress Andrea Martin has lent her talents to bring a fresh 
perspective to this campaign. 
To celebrate the launch of Women's College Hospital Foundation's Capital 
Campaign, Toronto's CN Tower will light up the city in the colours of Women's 
College Hospital - pink, blue and green on Tuesday, Oct. 30, from sunset to 
sunrise the next morning. Starting at the top of every hour for eight 
minutes, the light show will display Women's' College Hospital's three colours 
along with special effects. 
About Women's College Hospital Foundation
The Foundation is dedicated to raising funds in support of Women's College 
Hospital to ensure it continues as a North American leader in women's health 
and ambulatory care. WCHF is engaged in a $70-million fundraising campaign to 
support the $555 million capital redevelopment of Women's College Hospital, 
invest in state-of-the-art technology and fund critical research and education. 
About Women's College Hospital
For more than 100 years Women's College Hospital (WCH) has been dedicated to 
groundbreaking advances in health care. Today, this legacy continues. WCH 
is delivering health system solutions by creating new models of ambulatory 
care and improving access. As a teaching hospital affiliated with the 
University of Toronto, Women's College Hospital is also training the health 
professionals of the future to work in ambulatory settings. 
Women's College Research Institute (WCRI) is tackling the greatest health 
challenges of our time. It is dedicated to developing medical insights that 
enhance the health of women and improve health-care options for all. And by 
translating research findings into better clinical care, WCRI scientists are 
having an impact in Toronto, across Canada and around the world. 
For more information about how Women's College Hospital and its Research 
Institute are transforming patient care, visit www.womenscollegehospital.ca. 
or to RSVP please contact: 
Shelley Thomas Narrative PR E:Shelley.thomas@narrative.caT: 416 922 2211 
Arlene Madell Women's College Hospital Foundation 
E:arlene.madell@wchospital.ca T:416 813-4739 
Jodi Salem Women's College Hospital E:jodi.salem@wchospital.ca T: 
416-323-6400 ext 4054 
Video with caption: "SCTV's Libby Wolfson (Andrea Martin) talks to Marilyn 
Denis (The Marilyn Denis Show) about the "It's Personal" campaign for Women's 
College Hospital - an innovative state-of-the-art hospital, currently being 
built, that will revolutionize health care. ". Video available at:  
SOURCE: Women's College Hospital Foundation 
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CO: Women's College Hospital Foundation
ST: Ontario
-0- Oct/30/2012 16:00 GMT
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