Natural Grocers Opens New Store in Missoula

                 Natural Grocers Opens New Store in Missoula

Vibrant and active Missoula has new, affordable organic grocer

PR Newswire

DENVER and MISSOULA, Mont., Oct. 30, 2012

DENVERand MISSOULA, Mont., Oct. 30, 2012 /PRNewswire/ --Natural Grocers by
Vitamin Cottage^® (NYSE: NGVC) opens its 60^th store on October 30th with its
newest location in Missoula, Montana.The Missoula store at 2530 South 3rd
Street West will be the company's second Montana location, after opening in
Billings earlier this summer. Natural Grocers is a grocery chain based in
Colorado that offers only natural and organic products with the highest
standards at affordable prices, giving Missoula residents and visitors a broad
selection of healthful, fresh, organic and natural food, dietary supplement,
home and body care choices.

As part of its core values, Natural Grocers offers only USDA certified organic
produce and meats from animals raised naturally without the use of antibiotics
or hormones. The grocery chain has an extensive dietary supplement and body
care department, a large selection of gluten-free and other special dietary
need products. In addition, the store offers a huge selection of delicious
organic and natural groceries free of artificial colors, flavors, sweeteners
and hydrogenated oils.

For more than 55 years, the Isely family has managed Natural Grocers. Part of
the family's commitment to maintaining a true natural foods store is to avoid
selling any products that contain artificial ingredients such as colors,
sweeteners, flavors, preservatives, hydrogenated oils or produce grown with
synthetic pesticides. See: "What We Won't Sell and Why." Today the awareness
of the benefits of eating natural foods is higher than ever and continues to
grow, helping Natural Grocers expand to 12 states.

"For decades Missoula has been an epicenter of active and healthy lifestyles.
Our new store product offerings and outreach programs fit perfectly with the
city's culture, residents and visitors," said Kemper Isely, Natural Grocers
co-President."We're excited to be growing our presence in Montana."

Nutritional Coaching
In addition to only offering foods that meet the Isely family's high standards
for quality and health, Natural Grocers also offers free nutritional coaching
- from individualized sessions, to meal planning, to general questions about
nutrition and health. Every Natural Grocers has a credentialed Nutritional
Health Coach^SM in-house and all of the stores' staff is trained to help
shoppers find products and resources to support optimal health.The company
also offers free seminars and speakers of interest to the community (schedule
available in the store and online at

Eco-friendly concept
True to the Natural Grocers philosophy, the new store was built using green
features such as energy-efficient motion light sensors, 100 percent
post-consumer content tiles, high efficiency heat-exchange systems, polished
concrete flooring and commercial-grade LED lights.

In addition, Natural Grocers checkout is 100% free of disposable shopping bags
(no paper, no plastic). In the event customers forget to bring their reusable
bags, Natural Grocers offers free recycled boxes or sturdy affordable totes.

Local sourcing, local community
Natural Grocers is dedicated to its local communities, stocking locally-made
products whenever possible. Natural Grocers is always looking for new local
products and is eagerly willing to consider any new local products, which can
be reviewed by completing a product submission form found on the web site at

In addition, the Missoula store has a Community Room where residents can come
and get a free cup of coffee or tea and use free Wi-Fi access. There is also a
demo kitchen for cooking presentations and available meeting space. Contact
the store, or visit the Natural Grocers website, for details of the upcoming
events in the new demonstration kitchen and meeting space.

Natural Grocers will be opening at 8:56 a.m. and closing at 8:04 pm from
Monday through Saturday, and on Sunday will be opening at 9:56 a.m. and
closing at 6:06 p.m. The store phone number is (406) 728-2100.

Opening Week
Natural Grocers' week-long opening celebration for Missoula will take place
through November 4th. Shoppers can enjoy tasty treats, free samples and
giveaways such as:

  oiPad compliments of Natural Grocers by Vitamin Cottage
  oiPod Nano from Country Life Vitamins
  o$500 Natural Grocers Gift Card donated by NOW Foods
  oGPS compliments of Garden of Life
  oWii Sport Console from Nature's Way / Enzymatic Therapy
  oUnique Jan Sport Super Nova backpack filled with Honest Tea products
  oGift box of selected meat cuts from Wild Idea Buffalo
  oRepresentatives from premier supplement companies, grocery, natural
    cosmetic and body care beauty lines will be on-hand for consultations and
  oFree daily gift basket giveaways
  oLots of free reusable grocery bag giveaways to help ease shoppers'
    transition to Natural Grocers' paper and plastic bag-free commitment
    (**Natural Grocers will also donate a nickel to the local food bank every
    time a customer checks out with his or her own bags.)

About Natural Grocers by Vitamin Cottage
Since 1955, Colorado based, family operated, Natural Grocers by Vitamin
Cottage has grown from the "Mom & Pop" grass-roots business, started by
Margaret & Philip Isely. Their children have now grown the stores to a
national chain with locations in Colorado, Texas, Utah, Wyoming, Oklahoma,
Missouri, New Mexico, Montana, Kansas, Idaho, Nebraska and Arizona --
employing approximately 1600 employees to date and still run by their
children. The original family goal to offer each product at an Every Day
Affordable Price ^ SM is a foundation of the business, enabling customers to
afford the products necessary to maintain their own healthcare. Education and
Customer Service are cornerstones of Natural Grocers, as evidenced by the
company's in-store nutritional support programs, free Nutritional Health
Coaches and free public health & wellness seminars.

Natural Grocers provides a variety of 18,000 – 21,000 organic and all natural
products, selling only USDA certified organic produce, all natural body care
products and one of the largest selections in the country of vitamins,
minerals and herbs, combined with a knowledgeable and trained staff. Visit for more information and other store locations.

Forward-Looking Statements
Statements in, or referenced by, this release that are "forward-looking
statements" are based on current expectations and assumptions that are subject
to risks and uncertainties. Actual results could differ materially because of
factors such as our industry, business strategy, goals and expectations
concerning our market position, future operations, margins, profitability,
capital expenditures, liquidity and capital resources and other financial and
operating information.

For further information regarding risks and uncertainties associated with our
business, please refer to the "Management's Discussion and Analysis of
Financial Condition and Results of Operations" and "Risk Factors" sections of
our SEC filings, including, but not limited to, our S-1 registration
statement, copies of which may be obtained by contacting investor relations at
303-986-4600 or by visiting our website at

SOURCE Natural Grocers by Vitamin Cottage, Inc.

Contact: Claire Mylott, +1-303-455-0933
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