Jiayuan Announces Launch of New Vertical Website

               Jiayuan Announces Launch of New Vertical Website

PR Newswire

BEIJING, Oct. 30, 2012

BEIJING, Oct. 30, 2012 /PRNewswire-FirstCall/-- Jiayuan.com International
Ltd. ("Jiayuan") (NASDAQ: DATE), operator of the largest online dating
platform in China, today announced the launch of izhenxin.com, a new dating
website designed to satisfy the needs of China's marriage-minded singles.

Building on Jiayuan.com's trusted brand as China's leader in online dating,
izhenxin.com gives marriage-minded singles a simple, members-only platform in
which to interact. Based on Jiayuan's industry-leading technology, the new
website adds enhanced verification and user behavior analysis methodologies to
improve both user experience and matching results.

"A growing number of Chinese singles place a premium on simplicity and
verified personal information, and izhenxin.com is designed to meet the
demands of this important vertical market," said Mr. Wu Linguang, co-CEO of
Jiayuan, "Our Jiayuan.com platform will continue to offer Chinese singles
convenient access to the largest pool of singles looking for serious
relationships, while izhenxin.com gives marriage-minded singles an additional
tool to better search for love online in a more focused environment."

To provide users with the most easy to use and hassle free environment to
search for their future partner, izhenxin.com features an exclusive membership
model and a proprietary algorithm which assigns members a sincerity score
based on their online behavior and verified personal information.

About Jiayuan

Jiayuan.com International Ltd.("Jiayuan") (NASDAQ: DATE) operates the largest
online dating platform inChina. Jiayuan is committed to providing a trusted,
effective, and user-focused online dating platform that addresses the dating
and marriage needs ofChina's rapidly growing urban singles population.
According to iResearch,Jiayuan.comranked first in terms of number of unique
visitors and time spent among all online dating websites inChinain 2011.
Every two of Jiayuan's American Depositary Shares represent three ordinary

For more information, please visithttp://ir.jiayuan.com.

Forward-Looking Statements

This press release contains forward-looking statements. These statements are
made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident" and similar
statements. Jiayuan may also make written or verbal forward-looking statements
in its periodic reports to theU.S. Securities and Exchange Commission, in its
annual report to shareholders, in press releases and other written materials
and in verbal statements made by its officers, directors or employees to
fourth parties. Statements that are not historical facts, including statements
about our beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties. A number
of factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not limited to the
following: our growth strategies; our future business development, including
development of new products and services; our ability to attract and retain
users; competition in the Chinese online dating markets; changes in our
revenues and certain cost or expense items as a percentage of our revenues;
the outcome of any litigation or arbitration; the expected growth of the
number of Internet and broadband users inChina; Chinese governmental policies
relating to the Internet and online dating websites and general economic
conditions inChinaand elsewhere. Further information regarding these and
other risks is included in our documents filed with theU.S. Securities and
Exchange Commission. Jiayuan does not undertake any obligation to update any
forward-looking statement, except as required under applicable law. All
information provided in this press release is as of the date of the press
release, and Jiayuan undertakes no duty to update such information, except as
required under applicable law.

For investor and media inquiries, please contact:


Yan Peng
Jiayuan.com International Ltd.
+86 (10) 6442-2321

Yue Yu
Brunswick Group LLP
+86 (10) 5960-8600

New York

Tara McDonnell
Brunswick Group LLP
+1 (212) 333-3810

SOURCE Jiayuan.com International Ltd.

Website: http://www.Jiayuan.com
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