Pioneer Provides Access to a World of Technology and Media Sources with New Single CD Receivers

  Pioneer Provides Access to a World of Technology and Media Sources with New
  Single CD Receivers

2012 SEMA Show Booth #11761

Business Wire

LAS VEGAS -- October 30, 2012

SEMA BOOTH #11761 – Pioneer Electronics (USA) Inc. today completed its line of
feature-rich 2013 single CD receivers with the release of five new models.
Designed to align with today’s consumer trends by bringing the connected
lifestyle into the vehicle, the new models offer a suite convenient and
entertainment features including Pioneer’s exclusive MIXTRAX™ virtual DJ
technology, CD playback, USB connectivity, iPhone^® certified connectivity,
Pandora^® internet radio connectivity and more. Several models also add
Bluetooth^®1 wireless connectivity, direct control of the SiriusXM^® Vehicle
Connect Tuner, and built-in HD Radio^® Technology as well as enhanced
entertainment and sound quality options to complement consumers’ listening
trends.

Pioneer DEH-X8500BS Single CD Receiver (Photo: Business Wire)

Pioneer DEH-X8500BS Single CD Receiver (Photo: Business Wire)

“Today consumers expect access to all their favorite music and media. From
Internet, satellite and terrestrial radio to CDs, USB devices and portable
media players, there are more options for bringing this content into the
vehicle than ever before,” said Ted Cardenas, vice president of marketing for
the Car Electronics Division of Pioneer Electronics (USA) Inc. “Our new CD
receivers provide a variety of connectivity options to fit the consumer’s
listening tastes, while also maintaining the sound quality and intelligent
interface Pioneer products are known for.”

EXPANDED MEDIA ACCESS

More music and entertainment options are packed into Pioneer’s new CD
receivers, a first to market feature.

  * MIXTRAX – Pioneer’s revolutionary MIXTRAX virtual DJ technology is
    incorporated into each model, transforming a music library into a nonstop
    playlist that delivers a unique DJ-infused listening experience. The
    MIXTRAX virtual DJ inserts transitions and effects to music played from an
    iPhone, iPod or USB storage device. For advanced customization, users have
    the ability to pick the types of effects and transitions added between
    songs as well as the length a song plays before transitioning to the next
    song. For an additional club-like effect, the illumination and display of
    the CD receivers can be set to pulsate and change color with the tempo and
    intensity of the music.
  * PANDORA INTERNET RADIO – Pandora internet radio connectivity is available
    on all five new models via a connected iPhone running the Pandora app. For
    Android™ users, the DEH-X8500BS, DEH-X8500BH, and DEH-X9500BHS provide
    wireless control and playback of the Pandora app via Bluetooth Serial Port
    Profile. The Pandora app is controlled directly from each receiver,
    letting users switch between personalized stations, “thumbs up” or “thumbs
    down” a track and even bookmark a song for later purchase.
  * SIRIUS XM RADIO CONNECTIVITY  – The DEH-X7500S, DEH-X8500BS and
    DEH-X9500BHS models feature direct SiriusXM compatibility with the SXV200
    SiriusXM Vehicle Connect Tuner (sold separately, SiriusXM subscription
    required). The SiriusXM Vehicle Connect Tuner offers a simple, inexpensive
    solution for adding satellite radio, and Pioneer's multi-media receivers
    are the first in-vehicle products to market that include the new Tune
    Start and Tune Scan features. They also receive the expanded SiriusXM
    Radio channel lineup with more commercial-free music, sports, comedy,
    exclusive entertainment, and SiriusXM Latino (20 channels of the most
    comprehensive Latin programming lineup available to radio listeners with
    10 exclusive commercial-free music channels). Tune Start begins playback
    of the current song from the beginning with each channel change, and Tune
    Scan allows the user to scan and listen to 6-second samples of songs
    currently playing on their favorite music channels.
  * HD RADIO TECHNOLOGY – The DEX-X7500HD, DEH-X8500BH and DEH-X9500BHS
    feature integrated HD Radio tuners, providing clear digital reception of
    HD Radio HD1, HD2 and HD3 broadcasts from participating radio stations
    around the country while displaying text information such as the currently
    playing artist and song title.

SMARTPHONE CONNECTIVITY  (all models)

Pioneer’s lineup integrates compatibility with many of today’s most popular
smartphones to match consumer demand for continuous connectivity.

  * MADE FOR IPHONE – iPhone and iPod users can access and play music from
    their iTunes^® music libraries using the receiver’s front panel controls
    while simultaneously charging the device’s battery with one amp of
    charging.
  * USB CONNECTIVITY^2  – A USB port located at the rear of every receiver
    will play music stored in USB flash drives and even some hard drives
    (depending on the power requirements of the hard drive). When a compatible
    iPhone is connected via the USB port, users can take advantage of
    Pioneer’s proprietary technology, App Mode, which enables users to listen
    to their favorite music and streaming audio apps from the connected
    device. The DEH-X9500BHS offers dual USB ports for connection of two
    compatible USB devices or media players, offering even greater media
    source options.
  * BLUETOOTH WIRELESS CONNECTIVITY – The DEH-X8500BS, DEH-X8500BH, and
    DEH-X9500BHS feature built-in Bluetooth wireless capability and allows for
    hands-free calling as well as music streaming from compatible Bluetooth
    enabled devices. The receivers also support voice control via Bluetooth
    when paired with a compatible iPhone^® 3GS or later. The user can call a
    contact or select a playlist, song, artist, or album directly from
    receiver using the iPhone’s native voice control feature. Supported
    Bluetooth profiles include the Hands-Free Profile (HFP) for wireless
    calling and receiving; the Advanced Audio Distribution Profile (A2DP) for
    wireless audio streaming; Audio Visual Remote Control Profile (AVRCP)
    version 1.3 for wireless control of devices and artist/song/album metadata
    (if available) to be viewed; and the Serial Port Profile (SPP) for
    streaming and control of Pandora internet radio from Android smartphones.
    To simplify the Bluetooth pairing process, all Bluetooth-equipped models
    support the Secure Simple Pairing (SSP), which allows the user to pair
    compatible devices without the need to input PIN codes.

ENHANCED FUNCTIONALITY (all models)

Pioneer’s new CD receiver models are designed with a new simplified menu
structure for more intuitive operation and easy-to-navigate feature setup.
Ultra-personalization of the CD receivers is possible using the dual zone
illumination feature, providing more than 210,000 color display customization
of the receiver to match the vehicle’s interior lighting or their mood.
Illumination of the display and keys can be customized separately for
countless color combinations.

For better sound quality and system flexibility, all new models feature three
sets of high-volt (4V) RCA pre-outs for connection to aftermarket or OEM
external amplifiers.

Pioneer’s high-end single CD receivers will be available in November 2012 with
suggested retail prices of $150 (DEH-X7500S), $170 (DEH-X7500HD), $190
(DEH-X8500BS), $210 (DEH-X8500BH) and $260 (DEH-X9500BHS).

For more information follow us on:

Twitter  at twitter.com/PioneerUSA
Facebook at facebook.com/PioneerNorthAmerica
YouTube at youtube.com/pioneerelectronics

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its
U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer
Corporation, is a preeminent manufacturer of high-performance audio, video and
computer equipment for the home, car and business markets.

Do not use your Pioneer system if doing so will divert your attention in any
way from the safe operation of your vehicle. Always observe safe driving
rules. In some states certain operations of devices while driving may be
illegal. Where such regulations apply, they must be obeyed.

^1Bluetooth functionality requires a compatible Bluetooth-enabled mobile
phone. Certain Bluetooth features may not be supported by all compatible
Bluetooth-enabled devices, and/or the functionality of such features may be
limited in certain devices or by certain wireless carriers.

^2Not every USB device is compatible with a Pioneer head unit containing a USB
port. Pioneer head units containing a USB port are compatible with USB MSC
(Mass Storage Class) devices only, and are not compatible with DRM (Digital
Rights Management) content or MTP (Media Transfer Protocol) connection
devices. For size and other limitations, please see Owner’s Manual.
Unauthorized copying of music or other files is strictly prohibited. Optional
USB extension cable is available for use with front USB ports.

PIONEER, MIXTRAX and APP MODE are registered trademarks of Pioneer
Corporation.
BLUETOOTH is a registered trademark of Bluetooth SIG, Inc.
iPOD, iPOD touch, iPHONE and iTUNES are registered trademarks of Apple Inc.
ANDROID is a trademark of Google Inc.
PANDORA is a registered trademark of Pandora Media, Inc.
HD Radio is a proprietary trademark of iBiquity Digital Corporation.
Sirius, XM, SiriusXM and all related marks and logos are trademarks of Sirius
XM Radio Inc. and its subsidiaries.

2013 PIONEER CD RECEIVERS
                                                                     
               DEH-X7500S   DEH-X7500HD   DEH-X8500BS   DEH-X8500BH   DEH-X9500BHS
Supertuner     Yes/RDS      Yes/RDS       Yes/RDS       Yes/RDS       Yes/RDS
IIID
Power          MOSFET       MOSFET        MOSFET        MOSFET        MOSFET 50Wx4
               50Wx4        50Wx4         50Wx4         50Wx4
RCA L/R        Three (4V)   Three (4V)    Three (4V)    Three (4V)    Three (4V)
Preouts
               3-Line       3-Line        3-Line        3-Line        3-Line
Display                                                              
               Full-Dot     Full-Dot      Full-Dot      Full-Dot      Full-Dot LCD
               LCD          LCD           LCD           LCD
Dual Zone      Yes          Yes           Yes           Yes           Yes
Illumination
Remote         Yes          Yes           Yes           Yes           Yes
Control
Wired Remote   Yes          Yes           Yes           Yes           Yes
Input
Smartphone     Yes          Yes           Yes           Yes           Yes
Compatible
HD Radio       -            Yes           -             Yes           Yes
Tuner
SiriusXM       Yes          -             Yes           -             Yes
Ready
MIXTRAX        Yes          Yes           Yes           Yes           Yes
App Mode       Yes          Yes           Yes           Yes           Yes
Pandora        Yes          Yes           Yes           Yes           Yes
Ready
Advanced
Sound          Yes          Yes           Yes           Yes           Yes
Retriever
Compressed
Audio          MP3/WMA      MP3/WMA       MP3/WMA       MP3/WMA       MP3/WMA
playback
Android
Music          Yes          Yes           Yes           Yes           Yes
Support
iPod /         USB          USB           USB           USB           USB
iPhone Ready
                                                                      Yes
USB Control    Yes          Yes           Yes           Yes          
(1 amp)                                                               Dual USB
                                                                      Ports
Bluetooth      -            -             Yes           Yes           Yes
Built-in
Auxiliary      Front        Front         Front         Front         Front
Input
Suggested      $150         $170          $190          $210          $260
Price
Availability   November     November      November      November      November

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50456502&lang=en

Multimedia
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Contact:

Pioneer Electronics (USA) Inc.
Jaed Arzadon, 310.952.2451
jaed.arzadon@pioneer-usa.com
or
Katherine Harbeston, 310.952.2388
katherine.harbeston@pioneer-usa.com
or
Dana Block, 310.496.4460
dana@allisonpr.com