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Marin Software MoneySupermarket.com Chooses Marin Software



  Marin Software - MoneySupermarket.com Chooses Marin Software

RNS Number : 8161P
Marin Software
30 October 2012
 



MoneySupermarket.com Chooses Marin Software Platform to Manage Paid Search
Marketing Campaigns

Digital Ad Management Platform Selected by UK's Leading Price Comparison Site
to Manage Campaigns Across More Than 8 Million Keywords

LONDON--(Marketwire - October 30, 2012) - Marin Software, provider of the
leading digital ad management platform for advertisers and agencies, today
announced that MoneySupermarket.com, the UK's leading price comparison site,
is using Marin Software's platform to manage its large-scale paid search
campaign.

After a thorough evaluation, MoneySupermarket chose Marin Software due to its
flexible bidding algorithm, highly skilled UK support team and the ability to
integrate, track and optimise campaigns from multiple data sources. With a
large-scale search program consisting of more than 8 million keywords, from
generic terms like "car insurance" to high volumes of long-tail keywords,
MoneySupermarket needed a flexible bidding algorithm.

As a price comparison site, MoneySupermarket also has numerous sources of
data, including third party analytics systems, technology partners and
internal data. Marin Connect provides a flexible and open platform that
enables MoneySupermarket to seamlessly integrate publisher and analytics data,
ensuring they have a complete view of online advertising return on investment
and are optimising campaigns to drive revenue growth. Also, Money
Supermarket's team will be taking advantage of Marin Software's workflow and
reporting functionality to save-time spent on important but repetitive tasks,
such as reporting, to focus more time on strategic optimisation of campaigns.

"Marin Software's highly skilled UK support team has already proven incredibly
effective during our complex onboarding process," said Andy Mihalop, Head of
Digital, MoneySupermarket. "In a competitive and maturing search marketplace,
large-scale advertisers like us are constantly looking for ways to squeeze
additional performance from campaigns. Marin not only enables us to improve
financial performance through advanced bidding algorithms and improved
visibility into data, but also saves our team time meaning they can focus more
energy on optimisation. I was also impressed with Marin Software's ability to
continually focus on developing functionality in-line with search industry
developments."

Jon Myers, Commercial Director - EMEA, Marin Software added: "We're obviously
delighted MoneySupermarket has chosen to move their campaigns onto the Marin
Software platform after a competitive pitch. Having recently announced a
1,274% increase in revenues over the last 3 years, this win is yet another big
boost for Marin Software, and it is testament to the skills of our 75 strong
UK team that large-scale advertisers such as MoneySupermarket continue to
choose to work with us."

About Marin Software:

Marin Software provides the leading digital ad management platform, with over
1,800 brands managing more than $4 billion in annualized ad investments on
Marin. Offering an integrated platform for search, social, display, and mobile
marketing, Marin helps advertisers and agencies improve financial performance,
save time, and make better decisions. Headquartered in San Francisco, with
offices worldwide, Marin's technology powers marketing campaigns in more than
160 countries. For more information, please visit:
http://www.marinsoftware.co.uk.

About MoneySupermarket:
MoneySupermarket.com compares (at 30th Aug 2012)

·      107 car insurance providers and 82 home insurance providers

·      12 broadband providers and 18 energy providers

·      32 unsecured loan and 6 secured loan providers

·      62 mortgage lenders and 28 credit card providers

·      66 savings providers and 37 current account providers.

·      Over 1,200,000 mobile phone deals

Our customers
We help our customers to save money on all of their household bills by
providing a free, easy to use online service so they can compare a wide range
of products in one place and find the product most suited to their needs. Our
size means we are able to offer our customers exclusive, market-leading deals,
including some they can't even get direct from providers.

Our providers
By having considerable volumes of informed customers actively looking for
products and ready to purchase, we offer our providers an efficient and cost
effective customer acquisition solution across all of our channels. This
enables our providers to target their marketing spend in an effective and
completely measurable way.

Our revenue comes predominantly from fees paid to us by product providers when
a customer clicks through to their website and actually applies for or
purchases a product. It is a success based marketing fee.

Our customer commitment

·      We make it easy to find the brands you expect to see

·      We strive to ensure a product cannot be found cheaper by going direct

·      We let you remain in control of your personal data

·      We are independent and impartial

·      We make it easy to switch and save

·      We strive to always show the most competitive product available

Media Contact:
Sarah Musselbrook/Dan Wilson
Brands2Life
020 7592 1200
marinsoftware@brands2life.com

                     This information is provided by RNS
           The company news service from the London Stock Exchange
 
END
 
 
NRAMMMFGFGDGZZG -0- Oct/30/2012 10:00 GMT
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