SKIM, The Boston Consulting Group & Burger King Will Co-Present at The Market
Research Event (TMRE) 2012
NEW YORK, Oct. 30, 2012 (GLOBE NEWSWIRE) -- SKIM, an international market
research agency, will co-present "A Consultant, Researcher & Client Walk Into
a Bar: Roles and interactions between stakeholders of the consumer insights
process" with research experts from The Boston Consulting Group and Burger
King. The session will take place at The Market Research Event (TMRE) 2012 on
November 13 at 11:15 am in Boca Raton, Florida. Attendees will learn how
consultants, market researchers and clients can work together, combine
perspectives and add value to the process of gaining consumer insights to make
impactful business decisions.
Session presenters will include Mauricio Bermudez, senior director, Consumer
Insights at Burger King Corporation, Gabriela (Gaby) Barrios, project leader,
Center for Consumer Insight at The Boston Consulting Group, and Juan Andrés
Tello, director, Consumer Americas at SKIM.
The consumer insight process brings together multiple stakeholders working to
achieve one goal: making better consumer-driven business decisions. However,
interactions between practitioners can actually hinder the process. Differing
skills, individual agendas and conflicting measures of "success" can make the
process rocky and less effective. This study brings together three unfiltered
views of the insights world – those of a client, a researcher, and a
consultant – providing an honest look at what we should learn from each other
to make the process increasingly seamless, become more well-rounded
practitioners, and ultimately drive impactful decisions and strategies.
TMRE brings together more than a thousand consumer insights executives, with
more than 65 percent being from client side companies. The conference will
host more than 140 sessions and 175 speakers focusing on the researcher's
transformation to strategic consultant. SKIM representatives will be in booth
#313 throughout the show. For more information visit
Founded in 1979, SKIM is a dynamic and rapidly growing market research agency
with offices in New York, San Francisco, Rotterdam, Geneva and London.
Combining market-specific expertise and knowledge of advanced research
methodologies, SKIM is a valued partner for multinational companies in
consumer packaged goods, healthcare, consumer health, telecommunications,
technology and financial services. Leading companies around the globe rely on
SKIM researchers for strategic guidance on pricing, communication and new
product development. Visit www.skimgroup.com for more information.
The SKIM logo is available at
CONTACT: Erica Stephens
Weaver Stephens Group
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