Tealium Launches Tag Management University (TMU), Industry's First
Formalized Training Program for Digital Marketers
Digital Marketing Veteran Clint Ivy Appointed to Oversee Hands-On
Training Program, Which Will Debut at Digital Velocity 2013
SAN DIEGO, CA -- (Marketwire) -- 10/30/12 -- Tealium, the leader in
enterprise tag management systems, today announced the launch of Tag
Management University (TMU), the industry's first formalized training
program on how to use tag management to increase digital marketing
efficiency and results. The program will be led by Tealium's new Sr.
Director of Education Clint Ivy, formerly of Fox Audience Network and
Disney Internet Media Group, and will debut at Digital Velocity,
Tealium's first-ever user conference scheduled for Jan. 23-25, 2013,
at the Hard Rock Hotel San Diego.
Tag Management University (TMU) is designed for customers and agency
partners of Tealium, and will cover a wide range of material, from
tag management fundamentals to advanced techniques covering mobile
tagging, e-commerce, data validation, and more. Customers who
participate in the program will receive a certificate of completion,
while partners will be able to take the first step toward formal
certification. TMU will kick off at Digital Velocity as part of an
all day, classroom-style training program, and will expand into other
venues later in the year. The program will also evolve to include
training videos, screencasts, webinars, and more.
"Education works best when you connect lessons to specific problems,"
said Ivy, who brings 12 years of enterprise web analytics experience
to his new role. "TMU will focus on helping customers identify their
pain points and challenges, and then teach them how to solve those
problems using Tealium. I am looking forward to launching this
initiative at Digital Velocity and working with our many customers in
a hands-on setting."
For its debut at Digital Velocity, TMU will feature six formal
training sessions, including: Tag Management Fundamentals; Extending
your Implementation; Web Analytics Implementations; Ecommerce;
Tagging for Mobile and Video; and Data Validation and Testing. The
all-day session will include multiple instructors per session, actual
testing environments, and a detailed curriculum. All training
material will be provided free of charge.
"TMU is one of the big reasons we decided to attend Digital
Velocity," said Joseph Brown, director of web analytics and reporting
for Lincoln Financial Group in Philadelphia, PA. "Combining industry
best practices with in-depth product training will help us improve
the speed and effectiveness of our online marketing operations."
"Comprehensive training like the kind being offered at Digital
Velocity is invaluable, and one of the big reasons we are sending our
digital team," said Jeremy Hermanns, vice president of performance
marketing for Onestop Internet, which runs the e-commerce operations
for 35+ major apparel retailers, including Nicole Miller, Reef, Spy
and many more. "We are looking forward to the advanced sessions on
e-commerce and mobile tagging, as well as interacting with the
Digital Velocity is the industry's largest tag management user
conference, scheduled for Jan. 23-25 at the Hard Rock Hotel in San
Diego, CA. Day 1, on Jan. 24, will feature digital marketing thought
leaders, customer success stories, and product feedback sessions. Day
2 will feature the launch of TMU.
To find out more about Digital Velocity, please visit
www.digitalvelocityconference.com. For more information on Tealium,
please visit www.tealium.com.
About Clint Ivy
Clint Ivy brings 12 years of experience in
enterprise analytics to his role as Tealium's new senior director of
education. As the senior technical project manager at Disney Internet
Media Group, Ivy ran the web analytics operations of the company,
ranging from vendor selection and deployment to training and
advocacy. At Fox Audience Network, he continued to build his
enterprise analytics skills, running business performance analytics.
Having managed tags for most of his career, Ivy understands the
importance of tag management in helping enterprise organizations
streamline digital marketing complexity.
Tealium is the leader in enterprise tag management,
serving some of the most demanding customers worldwide. Tealium's
vendor-neutral solution makes it easy for organizations to add,
modify and remove digital marketing page tags through a single line
of code. The company differentiates itself through a
marketing-friendly approach to tag management that enables business
users to manage all of their tagging requirements by themselves
interface; turnkey integration with hundreds of online vendors;
superior scale and performance; and a deep enterprise feature set to
help organizations increase marketing agility, reduce tagging costs,
and improve site performance. Select clients include News
International, NHL, Fox Networks Group, The Finish Line, Inc., Volvo,
Pepsi, Citrix, Lincoln Financial Group, US Auto Parts, Perry Ellis,
Sony Online Entertainment, EA, and many more. For more information,
please visit www.tealium.com.
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