Kids' Hit Cartoon Series Comes To Life With Activision Publishing's TRANSFORMERS PRIME™ Video Game - Available Now

     Kids' Hit Cartoon Series Comes To Life With Activision Publishing's
                TRANSFORMERS PRIME™ Video Game - Available Now

New TRANSFORMERS Action Video Game Launches Exclusively on Nintendo Platforms
Today, and on Nintendo's Wii U™ System on November 18th

PR Newswire

SANTA MONICA, Calif., Oct. 30, 2012

SANTA MONICA, Calif., Oct. 30, 2012 /PRNewswire/ --The battle to protect
mankind from the evil DECEPTICONS rages on in the TRANSFORMERS PRIME™  video
game  from  Activision Publishing, Inc., a subsidiary of Activision Blizzard,
Inc.(Nasdaq: ATVI). Created for kids and based on the award winning animated
television show produced by Hasbro Studios seen in over 170 countries and
airing on The Hub television network in the U.S., TRANSFORMERS PRIME allows
and BULKHEAD as they fight through heroic battles against the DECEPTICONS all
around the world. Players will engage in brawler-style combat and diverse
driving sequences in order to save Earth from the sinister MEGATRON and his
new secret weapon, THUNDERWING. TRANSFORMERS PRIME is available now for
Nintendo's Wii™ system, and the Nintendo 3DS™ and Nintendo DS™ hand-held
systems, and will be a day-one launch title for Nintendo's new Wii U™ system
launching on November 18^th.


"The TRANSFORMERS PRIME television show is a fantastic series and we're
excited to bring this new adventure to Nintendo and TRANSFORMERS fans alike,"
said Kurt Niederloh, Vice President, Activision Publishing. " We've worked
hand-in-hand with Hasbro and the TV show producers to bring this all-new
storyline to life with the spirit and trademark gameplay Nintendo gamers have
come to know and love."

"Our fans can now interact with the TRANSFORMERS PRIME universe and all its
rich characters in a whole new way," said Mark Blecher, Senior Vice President
of Digital Media and Marketing at Hasbro. "Activision has done a great job of
capturing the heart and soul of the television show and has created an
engaging video game the entire family can enjoy."

Continuing the epic saga, the game centers around an original story set
directly within the TRANSFORMERS PRIME universe, allowing gamers not only to
play as their favorite AUTOBOT characters, but also cultivate close
friendships with Jack, Miko and Raf – the human characters from the show – as
TEAM PRIME sets out to protect mankind and eliminate the DECEPTICONS once and
for all. For the Wii, Nintendo 3DS and Wii U versions of the game, players
can also compete with or against their friends in adrenaline-pumping
multiplayer modes that allow fans to choose from 11 different TRANSFORMERS
characters from both factions.

TRANSFORMERS PRIME is developed by Now Production (NowPro) for Nintendo's Wii
system, Nintendo 3DS and Wii U, and by Altron Corporation for Nintendo DS.
The game is rated "E10+" (Everyone 10 and older – Fantasy Violence) by the

For more information and exclusive updates, fans can visit

Activision Broadcast Media Center

Members of the media can visit Activision Publishing's Broadcast Media Center
to download broadcast quality video, web-ready video and high-resolution
images. Broadcast Media Center: 

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys and
games, to television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative, well-known and beloved brands such as TRANSFORMERS,
GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces
television programming for markets around the world. The Hub TV Network is
part of a multi-platform joint venture between Hasbro and Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the
Company's deep commitment to corporate social responsibility, including
philanthropy, Hasbro is helping to build a safe and sustainable world for
future generations and to positively impact the lives of millions of children
and families every year. It has been recognized for its efforts by being named
one of the "World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at © 2012 Hasbro, Inc. All Rights Reserved.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,
Denmark, the Netherlands, Australia, mainland China and the region of Taiwan.
More information about Activision and its products can be found on the
company's website,

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Activision Publishing's expectations, plans,
intentions or strategies regarding the future, including with respect to the
release of Transformers Prime, are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Factors that could
cause Activision Publishing's actual future results to differ materially from
those expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the risk
factors sections of Activision Blizzard's most recent annual report on Form
10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release, and neither
Activision Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements believed to be
true when made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or Activision
Blizzard and are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ materially
from current expectations.

HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of
Hasbro and are used with permission. © 2012 Hasbro. All Rights Reserved. Game
© 2012 Activision Publishing, Inc. Activision is a registered trademark of
Activision Publishing, Inc. All rights reserved.

All other trademarks and trade names are the properties of their respective

SOURCE Activision Publishing, Inc.

Contact: Kelvin Liu, Sr. Publicist, Activision, Inc., +1-310-255-2213,
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